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Marketing Communication of a Specific Product
Trnková, Kristína ; Kaňovská, Lucie (oponent) ; Mráček, Pavel (vedoucí práce)
The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time.
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Marketing Communication of a Specific Product
Trnková, Kristína ; Kaňovská, Lucie (oponent) ; Mráček, Pavel (vedoucí práce)
The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time.
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