National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Analysis of the Marketing Strategy of a Chosen Company and Proposals for its Improvement
Straňanek, Juraj ; MA, Martin Faith, (referee) ; Chlebovský, Vít (advisor)
Building a proper marketing strategy is very important for any company that develops its business to gain profits. A thoroughly thought-out marketing strategy is the first step to attracting as many customers as possible to the individual services or products offered by the company. The aim of this diploma thesis is to propose changes in Strachan Group's current marketing strategy with a view to gaining profit and gaining new customers. The thesis is divided into three chapters, one theoretical, one analytical and one practical. The theoretical part deals with the definition of basic theoretical knowledge fromthe field of marketing. The analytical part examines the current situation in and around Strachan Group as well as its current marketing strategy. At the end of the thesis, there are proposals that would complement the current marketing strategy of thecompany.
Design of Company Marketing Plan
Straňanek, Juraj ; Ďuriančík, František (referee) ; Kaňovská, Lucie (advisor)
The subject of this bachelor thesis is to develop a marketing plan for FESTER REAL s. r. o. Its task will be to analyze current state of marketing in the company and its surroundings. Subsequently it will identify strenghts and weaknesses, on which basis it will propose changes, which will help achieve bigger attention of the public and raise of merchantability.

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