National Repository of Grey Literature 131 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Healthy Lifestyle Presentation Online on the Coffee Drinking Example
Košťálová, Monika ; Zábrodská, Kristina (advisor) ; Soukup, Martin (referee)
The aim of the diploma thesis Healthy Lifestyle Presentation Online on the Coffee Drinking Examples to demonstrate the presentation of the healthy lifestyle on the example of the coffee consumption and show the media perception. The coffee consumption is considered as a part of the popular culture which makes it an ideal universal research item. The thesis provided the basic theoretical frame for the research compound of two parts which are trying to answer two research questions - how does the online platform present the coffee consumption - whether coffee has a positive or negative impact on health. The second research question was to investigate, whether this media presentation has the impact on its final consumers. For the first research part, the quantitative content analysis was used. It was revealed that 62 % of analyzed articles was in favor of health benefits of the coffee, so the majority opinion presented on the internet is that coffee has got a beneficial impact on human health. The second part of the research was realized as the two-steps qualitative experiment compound of two parts of demi-structured survey. Based on the search, the respondents were observed for a potential opinion change. It was found, that 52 % of the respondent changed their mind in favor of positive coffee impact...
Analysis of Media Image of Procrastination as a New Type of Discourse of Work in Czechia
Špaček, Martin ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
This master's thesis presents an analysis of the discourse of procrastination in the Czech media, with a special focus on contemporary discourse of work. Procrastination was for long an unknown phenomenon in the Czech Republic, but a few years ago it was possible to notice that it was fast entering people's active vocabularies, and that media articles, indeed whole books, on it were starting to appear. The aim of this thesis is to present, using the example of procrastination, the dynamics of possible forms and transformations of a given media image in selected Czech periodicals between 1.1.1995 and 31.12.2014. The analysis uses the discourse analysis method, as put forward by Norman Fairclough, and for the purposes of interpretation it uses above all critical theories of contemporary work. The media image in the analytical part is described first of all according to the stratification and characterisation of individual texts. Subsequently, the work analyses the structure of these texts, postulating the thesis that the discourse of procrastination comprises various structural elements. In the next part, in a discourse analysis of procrastination, these elements are presented using relevant extracts from the texts. In this part the work also looks at the intertextuality of the texts, the potential...
Anti-immigration Attitude in Czech Music: Semiotic Analysis
Růžička, Miroslav ; Podzimek, Jan (advisor) ; Soukup, Martin (referee)
In my diploma thesis, I am reconstructing the anti-immigration attitude in Czech nationalist music production in the year 2016 in the context of the so-called European migration crisis. The sample consists of five selected music videos for nationalist protest songs reacting to the migration crisis and events connected to it. The thesis is based on the theoretical resources of social semiotics and the method of research is the multimodal semiotic analysis, which allows detailed research of the contents of complex communicates like music videos. In the theoretical part, I focus on acquainting the reader to the basics of semiotics, from where I gradually transfer to the school of social semiotics and their theories of modes and multimodality which represent the theoretical background for the analysis in the practical part. Next, I turn to clarifying the progress of the so-called European migration crisis in the years 2015 and 2016 which were crucial for the creation of these nationalist music videos. Also, I justify the choice of the sample and the analyzed themes. The practical part the contains the analysis of the selected music videos using the multimodal semiotic analysis considering three modes - the mode of speech, moving pictures and music. I decode the signs belonging to the pre-set themes....
Attractiveness in online dating
Tichá, Kateřina ; Reifová, Irena (advisor) ; Soukup, Martin (referee)
The main point will be to describe and explain the peculiarities of on-line dating in practice that arise from the use of digital platforms in dating. The main goal will be to find out cross- platform dating, whether participants use chat in dating applications and servers, or choose their counterparts to move to different type of communications. The following procedure will be chosen to search the work and fulfill the research questions. First of all we are going to make literary research. The reader will be acquainted you to expect your author to work out the goals of the work. Subsequently, societal values will be believed with a possible impact on our cultural environment and habits. We are going to solve issue of "singles", which is particularly important for exploring the field of dating portals, will be mentioned. Next step are parasocial and technological relationships will be examined. So there are relationships, for which establishing and maintaining communication technology is needed. The main method used in this work will be netnography. That's method which looking at world of the internet people and groups which are active in web pages and social medias where they leave their footprints. Using these methods, four fictitious profiles will be available on the Badoo and Tinder web lists....
People as objects of entertainment industry - Objectificationof human body in enteratining media contents
Lipoldová, Anna ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
Diploma thesis People as objects of showbusiness examines the problematics of objectifying of human bodies in the world of showbusiness. The main purpose is to warn about the existence of objectification and related sexualization of human body, which is often presented in media such as print, advertisements, on the internet or on television. The author chose to analyse this phenomenon on case of television show Your Face Sounds Familiar (translated as Tvoje Tvář Má Známý Hlas) based on her own experiences which she gained in past while participating on the creation of this project. Next to a content analysis, which is supposed to reveal specific signs of objectification on television screens, the author also carried out a participant observation during the preparations of the broadcast. The purpose of the observation was to reveal to public how such television formats emergence and to determine if the phenomenon of objectification is also present in the show's background. To finalise the practical research, she adds in-depth interviews with some of the artists who participated in the making of chosen television broadcast. These interviews reflect their way of thinking about objectification of their own bodies and show their perspective on this phenomenon in wider frame.
Contemporary media content through the eyes of child prosumers
Hemerová, Aneta ; Soukup, Martin (advisor) ; Supa, Markéta (referee)
This thesis contains a qualitative analysis of the Czech children's television program, which the main topic is the presentation of other cultures. The aim is to answer a question, of how other cultures are presented to the children audience within this particular program. The key terms are viewed in the context of the concept of culture and cultural identity as defined by social anthropologists, that is, as a set of meanings and practices that are learned. The findings are also understood and compared to multicultural education, in which a culturally standard approach is seen as the prevailing approach in the researched TV program. Attention is also paid to the representation of children in the media content, and to the structure of children's media content. The qualitative analysis brought the resulting scheme entitled as Strategy of Children's Knowledge, which defines the three phases way in which individual areas and different cultures are presented to the audience. The first introduction is the first step when the viewer gets acquainted with emotionally and ideologically unpainted facts. In the second confrontation phase, the introductory information is further elaborated and related to the main characters, so it is clearly defined as who "we" are and who are "the others". In the final stage,...
Network analysis of the self-presentation of users on the social media platform Facebook.com
Medová, Kamila ; Soukup, Martin (advisor) ; Křeček, Jan (referee)
The Master's thesis Network analysis of the self-presentation of users on the social media platform Facebook.com focuses on the different ways of self-presentation and behavior of the users on the Facebook.com. The central theme of the thesis is the analysis of the self- presentation tools used by users to construct their virtual identities. In the theoretical part there are explained concepts of identity, self-presentation, social role and social network. The emphasis is also put on the dramaturgical concept of Erving Goffman, which is also the basic theory for this empirical research. The aim of this research is to find out whether there is a difference between the so-called virtual and real user identity and to point out the existence of the so-called ideal self. The research consists of two parts and combines two research methods. In the first part of the research, there are analysed all the data obtained by qualitative in-depth interview. This data is then used in the following network analysis of the content of their Facebook profiles. This network analysis is the main outcome of this thesis. In the conclusion, the findings obtained during the research are presented and at the same time they are compared with previous researches dealing with this topic.
Influence of smartphones on partnership in ,,liquid modernity''
Majorosová, Eva ; Soukup, Martin (advisor) ; Supa, Markéta (referee)
The aim of the diploma thesis is to explore the influence that smartphones have on personal (romantic) relationships. The thesis examines the influence of smartphones on private lives of partners. The first part of the thesis focuses on literature review presenting key studies that pursued similar topics as the research project. The research as such is described in the following chapters. The methodological basis of the project are in-depth interviews accompanied by questionnaire. The main part of the thesis is description of the research questions, the research sample, the process of analysis, and the interpretation of results of in-depth interviews and questionnaire. The achieved results were interpreted in the context of selected theoretical concepts. Mainly the concepts of Liquid modernity / Liquid love by Zygmunt Bauman and iDisorder by Larry Rosen were used. The aim of the thesis was to find out what kind of influence smartphones have on meeting a potential partner, on a consequent relationship, and also on a possible separation.
The Power of Fiction: enviromental issues in American cinema
Holá, Kateřina ; Soukup, Martin (advisor) ; Moulis, Ladislav (referee)
This master thesis deals with one of the current trends in cinema - the so-called climate change film. Film as a popular medium is able to influence public debate and this paper's main objective is to explain how environmental issues can be portrayed in film and how such films shape the climate change debate. In the first, theoretical part of this thesis, the aim is to briefly introduce the history and context of climate change debate from the 1970s to the present day based on sources primarily from interdisciplinary cultural and environmental studies. It also explains how environmental problems started to arise in different art spheres, above all in American cinema from 1995 to the present. The second part analyzes four American feature films of different genres: The Day After Tomorrow (2004) directed by Roland Emmerich's, The Road (2009) directed by John Hillcoat, Before the Flood (2016) directed by Fisher Stevens and Darren Aronofsky's mother! (2017). The final chapter summarizes the findings, explains the currently prevalent apocalyptic narrative and discusses why such approach is not effective and how filmmakers need to transform climate change stories into positive narratives that inspire change and hope.
Clothing as a mean of communication: Misinterpretation and misuse of the symbol of a veil
Kafková, Markéta ; Soukup, Martin (advisor) ; Lütke Notarp, Ulrike (referee)
The purpose of this work is to bring better understanding into the problematic of negotiation of veiling behaviour among young Muslim women. In the current world they face many challenges caused by stereotypical images that are being spread about them through various media platforms. One of those stereotypes is the misuse of the veil as a symbol and taking it out of the context. Main goal of this work is therefore to observe the role of media, new media in particular, within diverse socio-political contexts in the lives of young Muslim women, especially on the negotiation of their veiling behaviour. Misinterpretation and misuse of the symbol of the veil by the media within diverse socio-political contexts will be investigated from the perception of these young women, with help of the qualitative approach, namely in-depth interviews with the sample of seven Muslim women between the ages of 22 and 36 living in Czechia, Lebanon, Netherlands and Switzerland. To put this issue into perspective of the researcher's home country, Czechia, additional and supportive data was collected among 100 respondents from Czech non-Muslim public. This survey investigated the perception of Islam and veiled women by the Czech public to prove or disprove the hypothesis that the Islamic tradition of veiling is perceived...

National Repository of Grey Literature : 131 records found   1 - 10nextend  jump to record:
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