National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing communication of the selected tennis amateur league
Sochorová, Nikola ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Marketing communication of selected amateur tennis league Objectives: The objective of this thesis is to find out and evaluate the current state of marketing communication of amateur tennis league. The main aim is to create effective marketing communication enriched with new ideas that can be used by the tennis league to increas interest and attracting new potential members. Methods: The thesis combine quantitative and qualitative research with using analysis of tennis league documents. Quantitative research uses electronic and written questioning. Qualitative research uses the method of in-depth interview in the form of semi-structured interview. The obtained informations are processed by data analysis and serves as a basis for creating a marketing communication proposal. Results: The result of the thesis is a proposal of marketing communication, which is intended for amateur players Babolat ATTour. The proposal was created on the basis of marketing communication data, which is operated by the tennis league at nowadays. Key words: communication mix, promotion, communication plan, tennis
The demands on the personality of the coach in tennis
Sochorová, Nikola ; Janák, Vladimír (advisor) ; Holánek, Michal (referee)
Title: The demands on the personality of the coach in tennis Objectives: The main aim of this work is to gain a deeper insight into the coach's personality and his competency based on in-depth interviews with tennis players and coaches. Methods: The work utilizes semi structured interviews and in-depth interviews with tennis players and coaches. Literary sources and the most important competencies gained from the questionnaires of Jan Králík's bachelor's thesis became the foundation for the interviews. Semi structured interview was used for evaluating the importance of the data and to create a competency profile. The method of in-depth interview was used for a deeper analysis of competencies. Results: Based on the interviews, a competency profile was created and compared with competency profile of the bachelor thesis of Jan Králík. Selected competencies needed by a proper tennis coach were thoroughly analyzed. Keywords: tennis, demands, coach, personality, competency

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