National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Effective Persuative Techniques and Factors Used by Propaganda and Disinformation Resources
Schubertová, Karolína ; Vranka, Marek (advisor) ; Sněhotová, Jiřina (referee)
The topic of persuasion becomes current these days, with a permanent stream of information, from whose is hard to pick the true ones. Every one of us gets to know the world according to certain figures of selective perception, that permit us to see the world according to our beliefs. My work aims to find the answer on several questions about the use of persuasion in propagandistic and disinformation media a make a basic overview of this topic. The answer to these questions is important to know, so we can get about this world, where "lie" is called "alternative truth". To write my thesis, I used academic journals, articles, and studies. In the theoretical part, I introduce the topic and its importance and define the keywords of my work. Next, I describe the topic of attitude change, its models and factors that intervene in the persuasion process on the side of the source, message, and the receiver. The last is propaganda and dezinformation and its techniques used in the environment of the new media. The draft of my research project has a qualitative design. I propose there the Czech version of replication of the correlation study made by Pennycook and Rand (2019), that aims to look at the psychological profile of the recipient of fake news. I investigate the correlation between analytical thinking,...
Career choices of men and women
Kříž, Jan ; Kirovová, Iva (advisor) ; Sněhotová, Jiřina (referee)
Bachelor thesis deals with the factors responsible for the different vocational choices between men and women, which then manifest in the uneven distribution of both genders in specific fields of human labour. The goal of this thesis is to create an overview of psychological theories pertaining to the motivational forces behind the vocational choices, while also explaining its distinction. The literary overview part of the text tends to the clarification of the terms from the areas of gender studies and vocational psychology, both of which are closely related to the topic of this thesis. The following part offers a peek into the Czech labour market, as well as foreing labour markets, with the intent of showing the disparity between the gender distribution in specific areas with statistical data. The main body of this work comprises of psychological theories which offer explanation of the motivational factors behind the vocational choice with regard to gender as one of the main agents. In the second part of this thesis comes a research project design in the form of a qualitative, semi-structured interview with students that took part in an incongruent gender-vocational choice, to get an insight into the introspective perception of their experience. These statements will be analysed and compared with the...
Personnel-psychological diagnostics of golden profiler of personality
Sněhotová, Jiřina ; Šípek, Jiří (referee) ; Wagnerová, Irena (advisor)
The presented diploma thesis offers possibilities and limits of using the Golden Profiler of Personality (GPOP) in the context of personnel psychology. Attention is devoted to general methodological principles of psychological assessments, their contribution to personnel practice focusing on recruitment process and the discussion about increasing efficiency of selection process less mentally demanding and responsible positions. The theoretical part is mainly dedicated to the method GPOP, which in its core is based on the Jung's theory of psychological types, which has stimulated development of the questionnaire MBTI (Myers-Briggs Type Indicator), and the Five-factor personality theory. Combining two completely different approaches it comes into being an assessment able to interpret on the one side, the uniqueness of personality, and on the second side its resemblance to a certain type. In the practical part, the psychometric characteristics of the questionnaire completed by 524 selected respondents are analyzed and evaluated. Reliability of the global scales is estimated of Cronbach`s alpha interval 0.8 to 0.9. Correlation analysis and exploratory factor analysis clearly support the expected construct of GPOP. The norms are compiled for a specific population, and the presented notifications attend on...

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