National Repository of Grey Literature 144 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
On-line marketing communication
Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.
On-line marketing communication
Kubíncová, Ema ; Chalupský, Vladimír (referee) ; Schüller, David (advisor)
The bachelor’s thesis focuses on describing actual marketing communication of the company Stavea-Interiér, s.r.o. and it’s future improvement and completing based on outcome of the questionnaire survey with an aim of engage more customers and improve marketing situation of the company.
Marketing mix of a company
Dobešová, Natálie ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of the Čejka café. The work consists of three main parts, where theoretical part defines the theoretical knowledge from the field of marketing. The analytical part is focused on the analysis of the current state of the company. In the last part, proposal part, possible proposals are developed based on the analysis on improvement of the marketing mix of the company.
Development of Business Activities by Introducing an e-shop
Berková, Lenka ; Schüller, David (referee) ; Šimberová, Iveta (advisor)
Bachelor thesis deals with the development of business activities with the help of an e-shop in the company Truhlářství Berka. Thesis is developed on the basis of theoretical background, which serves as a basis of the analysis for the external and internal environment, which we then sumarize in the SWOT analysis. Based on the results of this analysis, we will propose a solution that will lead to the development fo business activities.
On-line marketing communication
Jílková, Šárka ; Novotný, Lukáš (referee) ; Schüller, David (advisor)
The bachelor thesis is focussed on on-line marketing communication with cosmetic studio Mis-sys. The Theoretical part describes the basic concepts of marketing which are used in the analytical part. The analytical part charakteristics basic information about the company and its actual state. Based on retrieved information from analyzes and questionnaire survey proposes solutions to issues and their benefits follow in the practical part.
On-line marketing communication
Nováková, Adéla ; Bula, Robert (referee) ; Schüller, David (advisor)
The bachelor's thesis deals with a complex evaluation of the marketing communication in a particular company. The theoretical part focuses on a problematics of marketing, marketing communication, and theoretical foundation of analyzes that are used in this work. It also evaluates the current situation of the company milan novák. Based on an executed analysis, a proposal of concrete steps on how to improve the marketing communication of this company is created.
Feasibility Study of the Multi-Purpose Area Combining Cafe and a Motorcycle Rental Shop
Drkoš, Jan ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
This diploma thesis focuses on the topic of feasibility studies. The first-theoretical part defines basic concepts such as market analysis, financial analysis or efficiency and risk assessment. The aim of the practical part of the work is to develop a feasibility study, evaluation of economic viability and thus the feasibility of the project. An integral part is the evaluation of welding methods of the steel frame of the motorcycle and its subsequent implementation.
Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
Marketing Research
Vidlička, Václav ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on shortcomings in using of marketing tools and advertising communication channels in the case of service proposing. Thesis closly specifies an issue of using of marketing tools in specific area of service proposals and also giving constructive feedback how to solve these problematics and by eliminating them also caused rise of the demand.

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