National Repository of Grey Literature 104 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Quality of sports services in private day care centers specializing in preschool education in Prague
Ruda, Tomáš ; Čáslavová, Eva (advisor) ; Foret, Miroslav (referee) ; Simová, Jozefina (referee)
Title: Quality of sports services in private day care centers specializing in preschool education in Prague Objectives: The primary aim of this dissertation is to propose a suitable procedure for measuring the quality of sports services in private institutions specializing in pre-school education in Prague, from the customer's point of view. Methods: This study focuses on assessing the quality of sports services offered to children in private kindergartens. The study was conducted in the Czech Republic on a sample of ten private kindergartens based in Prague, which were selected from a register of private kindergartens compiled by the Ministry of Education, Youth and Sports. The Parasuraman, Zeithaml and Berry (1988) model of service quality, which was modified for the kindergarten environment, was used for the measurement. 510 parents participated in marketing research, representing 534 children. The questionnaire used, which was originally validated in the US, was transculturally translated. Three translators specializing in pre-school education participated in this intercultural transfer. The results of the survey were subjected to structural modeling, namely confirmatory and explorative factor analysis, and new modified versions of the questionnaire were designed based on their results....
Attendance at home matches of FK Dukla Praha
Inneman, Martin ; Crossan, William Morea (advisor) ; Ruda, Tomáš (referee)
Title: Attendance at home matches of FK Dukla Praha Objectives: The main objective of this thesis is to find ways of improving attendance at home matches of FK Dukla Praha based on data from marketing research. The goal of the thesis is designed in collaboration with FK Dukla Praha in a way that would provide them valuable data about their fans and their satisfaction with offered services. Methods: The method used in this thesis is marketing research. Its main part was made up of electronic survey using a questionnaire created specifically for the purposes of this thesis. The survey was supplemented by a semi-structured interview with a member of marketing team of FK Dukla Praha. Results: The results of this research revealed a few options that would lead to increase in attendance at home matches of FK Dukla Praha. Those options are mainly improving the services offered, adapting to fans and special offers. Keywords: football, spectators, fans, stadium, market research
Migration of Czech Ice Hockey Players to North America
Tkadlčíková, Iveta ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Migration of Czech ice hockey players to North America. Objectives: The main objective of this diploma thesis is to evaluate the current development of migration of Czech ice hockey players to North American highest competition - NHL since 1990. The sub-objective of this thesis is to investigate migration factors, then to describe historical developments within migration and to compare with other ice hockey powers. Further analysing the influence of Czech ice hockey players on the performance of teams in North American competitions, as well as introducing leagues themselves. Methods: This thesis used qualitative research which abnormally consists of a questionnaire survey and precedes quantitative research, which includes deskresearch, a method which is also referred to as secondary data analysis, data are mainly drawn from the outputs of mass media and virtual data for this work. Next method of comparison and correlation analysis. Hereinafter the comparation method and correlation analysis are used. Results: This study reveals the importance of focusing on the experiences of the migrants themselves as well as on the factors related to migration. They exist not only in professional field, but also in personal life. All this affects the overall adaptation process. The most motivating factor...
Proposal of marketing communication of APM Sport store
Jelínková, Kristýna ; Ruda, Tomáš (advisor) ; Pecinová, Markéta (referee)
Title: The Proposal for Marketing Communication of "APM Sport" store Goals: The goal is to analyze and evaluate the current marketing comunication of the "APM Sport" store, based on the acquired data and findings and propose a new improved marketing communication of the store. Methods: Methods of both qualitative and quantitative reseach have been employed to assess the marketing communication, specifically an interview with instuctions and analysis of internal documents. Later these methods were suplemented by quantitative research, namely polling of both actual and potential customers. Results: The output of the work is a proposal for the improvement of the marketing communication of "APM Sport" store, including new means of communication and efficiency improvement of the current means. It is particularly the enhancement of the loyalty program, personal sale during the outgoing events and increase of PR cooperation. Newly there is a proposal for communal outdoor events, employment of outdoor advertising and guerilla marketing. Keywors: customer, polling, communication mix, promotion, sporting goods
Comparison of the athletes and bloggers influence on the behavioral intentions of secondary school students
Bernardová, Martina ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Comparison of the athletes and blogger influence on the behavioral intentions of secondary school students Objectives: The main objective of this diploma thesis is to compare the influence of athletes and bloggers on the buying preferences of the students of Czech high school through marketing research. Methods: In the thesis are used two interdependent methods. The first of these methods is a questionnaire survey, which includes 508 respondents who were high school students during the survey. 32 respondents separated in two groups attended the second method, which is a focus group. Results: The research results show that athletes influence the behavioral intentions of secondary school students more than bloggers in every researched sphere. The main difference in effectivity is clear from the comparison between both groups by respondents. Keywords: marketing communication, shopping behaviour, reference group, generation Z, sports celebrity, influencer
Development of Czech Floorball between years 2007 and 2018
Furmánek, Jakub ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Development of Czech Floorball between years 2007 and 2018 Objectives: The main goal of this thesis is to create a development plan of Czech floorball for the years 2020 to 2030. The partial goal is to analyze the re- course of this plan; the supporting goal is to evaluate the development plans from year 2008 to 2018. Methods: This thesis performs analyses of data from internal and external envi- ronment, material, financial, personal and intangible resources, using PESTLE and situation analysis. The analyses are applied on data col- lected from primary and secondary resources. Evaluation of the development plan for the reviewed period is per- formed using the method of weighted averages of fulfilled partial goals. Results: The offered development plan for the years 2020 to 2030 includes 134 individual goals. 49 partial goals were not modified; parameters for evaluation were suggested in 34 goals; 22 goals were modified or clarified; 29 goals were added. Overall, 63 % of the development plan was modified. According to overall weighted average, at 76 %, Development and youth is the most successfully fulfilled area. Next, at 69 %, is the area of Communication, media, and marketing, followed by Finance and economics at 68 %; Success and attractiveness is at 62 %, Education and metho-dology is...
Requirements of Selected Czech Media on Media Relations of Sports Organisations
Slobodníková, Aneta ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Requirements of Selected Czech Media for Media Relations of Sports Organisations Objectives: The objective of this thesis is to synthesize sports media's opinions on media relations of sports organizations in Czech republic. The aim is to create a document that will have the potential to improve communication between media and Czech sports organizations. Methods: The qualitative method of interviews was used for data collection, alongside with a guideline based on theoretical framework. Respondents were selected by targeted sampling employing criteria. Interviews were recorded and subsequently transcribed into written form. Obtained data were processed by the deductive method of thematic analysis. Results: The result of this thesis is a summary of requests from media representatives. The results reflect the theoretical framework with practical comments for the Czech sports environment. Overall, media representatives focus on trust from sports organizations and their representatives. They recall that a media output is also a part of a sports career of athletes. They wish to be seen as someone who is a partner in spreading information to the public and fans, not as an enemy. Keywords: public relations, communication, press release, press conference, sports media, media guide, media room,...
Marketing communication of HC Baník Sokolov
Pastier, Lukáš ; Holánek, Michal (advisor) ; Ruda, Tomáš (referee)
Title: Marketing communication of HC Baník Sokolov Objectives: The main goal of the thesis is to evaluate the current state of marketing communication of HC Baník Sokolov on the basis of quantitative and qualitative research and to propose specific changes that will lead to its improvement. Methods: In this thesis the method of quantitative and qualitative research was used. The quantitative research was in the form of electronic surveys. Respondents mainly evaluated their satisfaction with the marketing communication of HC Baník Sokolov and answered questions about what they would like to improve in the club. The qualitative research was conducted in the form of detail interview with Karel Mlejnek, the sports manager of the club, who helped to get more into the club's problems. Results: Based on the evaluation it was found that the current state of marketing communication HC Baník Sokolov is at a very good level, compared to other semi-professional clubs. The analysis of marketing communication also found that the club has problems with the ice rink and cooperation with more advantageous potential partners. Keywords: Marketing, sponsoring, ice hockey, promotion, public relations
Marketing Plan of Fitness and Wellness Center - Fit Effect
Rumlová, Kristýna ; Ruda, Tomáš (advisor) ; Med, Daniel (referee)
Title: Marketing plan of fitness and wellness center Fit Effect. Objectives: The aim of this bachelor thesis is to perform a situational analysis of the marketing plan of fitness and wellness center Fit Effect and to propose measures for improvement in the following years. Furthermore, use the analysis to identify weaknesses in the activities of fitness and wellness center and make suggestions for improvement in certain areas. Methods: Document analysis was used to obtain secondary data from internal and external sources. Porter's five forces model was used for micro-environment analysis. PEST analysis was used for macro-environment analysis. The competition analysis was performed by comparing fitness centers according to selected criteria around Fit Effect. Results: Porter's five forces model revealed the driving forces in the industry affecting club activity. As a result, the threats identified are substitutes, the bargaining power of customers and the competition from businesses in the industry. Opportunity is a challenging market for the entry of new competitors and the bargaining power of subordinate suppliers. PEST analysis revealed, what external factors affect the functioning of the club and were given a prognosis. A few important positive factors for Fit Effect is increasing population,...
Comparison of marketing communication of selected Chance League hockey clubs
Kejřová, Tereza ; Čáslavová, Eva (advisor) ; Ruda, Tomáš (referee)
Title: Comparison of marketing communication of selected Chance League hockey clubs Objectives: The following bachelor thesis is focused on the analysis and comparison of the current marketing communication of three ice hockey clubs playing Chance League. Based on the results of marketing qualitative research including semi-structured interviews with representatives and fans of each club. Methods: Marketing research is based on interviews with employees of each club and semi-structured interviews with 2 fans of each club. Based on these results the comparison method is used. Results: This thesis compares clubs in marketing communication. The research shows that clubs could use some communication tools more effectively. It has been found that some communication tools are not use at all. In conclusion there are written short recommendations for improving marketing communication for each club. Keywords: marketing, ice hockey, fans, public relations

National Repository of Grey Literature : 104 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.