National Repository of Grey Literature 156 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Loyalty program of clothing shop
Topičová, Kristýna ; Procházková, Markéta (advisor) ; Špunarová, Monika (referee)
At present, a theme of loyalty programs is very popular. The valuable loyalty programs can be considered as some kind of competitive advantage that helps company to grow. However, business organization has to do its activities with regard to its customers. This Master thesis attempts to create a complex concept of loyalty program for clothing shops according to customers wishes. The results indicate that customers want loyalty program of clothing shops based on permanent discounts. The findings also suggest that even though people do not want to share personal data they are willing to exchange those data with companies for rewards when loyalty program benefits seems to be attractive to them. These finding have major implementation for marketing managers who want to build successful loyalty programs.
Marketing Plan – Information software for veterinarian
Liška, Martin ; Procházková, Markéta (advisor) ; Trnka, Vít (referee)
The subject for the Diploma Thesis is Marketing Plan for a company whose core business is development and sell of the Information software for veterinarian. The framework is focused on strategic marketing management and preparation of Marketing plan in theoretical way. Practical part consists of the marketing plan for the company.
Marketing of the luxury brand Dior
Sedláková, Pavla ; Procházková, Markéta (advisor) ; Horáková, Iva (referee)
The main topic of this bachelor thesis is the marketing of the luxury fashion brand Dior. The aim is to describe and analyze marketing methods. This thesis describes which tools Dior use to gain customers and how these tools work. The theoretical part of my work is focused on introducing marketing, marketing mix and marketing strategy. I was also devoted to luxury. The methodological part introduces selected methods of bachelor thesis and hypotheses. On of the part of the thesis is an analysis of questionnaire survey on the perception of the Dior brand and the term luxury. The practical part also includes interviews with fashion bloggers and their look at luxury, luxury brands and the Dior brand.
Marketing activities of music band
Fantová, Tereza ; Procházková, Markéta (advisor) ; Ťoukálek, Ondřej (referee)
This bachelor thesis is divided into practical and theoretical part. Its aim is the analysis of the marketing activities of the band TEREZA FANTOVÁ & STAFF, the interpretation of the results and subsequent suggestions of the own solution. In the theoretical part I describe the methods and tools, by which I processed the data for the analysis, it also presents the basic pillar of marketing, which is the marketing mix. In practical part I introduced the band, its current marketing activities and their success on the basis of research. The main benefits of this thesis are the concrete results, from which I drew suggestions for improvement and, with regard to them, suggestions for new marketing activities.
Applying digital marketing for start-up development
Zadáková, Diana ; Procházková, Markéta (advisor) ; Čermáková, Senta (referee)
This Bachelor thesis is devoted to digital marketing and its use for the development of a new fitness portal ClassPoint.cz. The theoretical part deals with internet marketing, or digital marketing and its influence on marketing strategy and tactics. The work focuses on online communication, which, due to massive use of the Internet and digital technology, has created a separate communication mix. The work deals with all online communication tools (advertising, PR, sales promotion, direct marketing) and evaluates its benefits for the company. The practical part describes application of content marketing and PR in social media for the development of the start-up ClassPoint.cz. Two main targets were to increase on-line traffic for the portal and to broaden awareness among population. In the conclusion chapter the fulfillment of the goals using Google Analytics is discussed and recommendations for the future direction of the development of the portal are outlined.
Marketing online communication of reservation site
Bartůňková, Vendula ; Procházková, Markéta (advisor) ; Horák, Tomáš (referee)
This diploma thesis deals with the subject of online marketing communication in the selected online reservation site. The presented thesis is based on the explanation of the theoretical concepts related to the practical part of the thesis. The main aim of this document is the description, evaluation and following analysis of online marketing communication of the chosen reservation site. The output of the analysis is the submission of proposals to improve existing activities of Booking.com in the Czech Republic. Among the main recommendations of this thesis are proposals on how to improve online marketing communication and sales strategy.
Sports marketing
Neumannová, Aneta ; Procházková, Markéta (advisor) ; Čapoun, Karel (referee)
This work is dedicated to Sports marketing and its application in modern sport called Pole dance. The thesis integrates the reasons and the emergence of this sport into the overall history of sport. It describes the roots of pole dance and its important milestones. Also it deals with contemporary organizations and todays needs of sponsorship and thus logically opens up the possibilities of applying the modern methods that today successfully brings marketing and its dynamically developing Sports marketing to other branches of business and sport. The work also sets the right conditions for the application of Sports marketing and its main tools in this attractive and specific sport. In this work the research questionnaire identifies typical pole dance customers and determines the appropriate way of acquiring new customers. Through an interview with an expert are analyzed activities of pole dance organizations in Czech Republic. The interview also evaluates the current situation in pole dance field in Czech Republic and abroad. The main benefits of this work are the determination of effective marketing communication, its destigmatisation and rising up the readers knowledge about this topic.
The effect of psychological prices on the consumer behavior within area of the drugstore goods market with value up to 100 CZK
Řezníček, Daniel ; Procházková, Markéta (advisor) ; Schwarz, Stanislav (referee)
The use of psychological pricing has been a widespread phenomenon since a long time. The real impact on consumer behavior is still to some extent an unexplored area. This Bachelor thesis aims to research this impact of psychological prices within a particular segment of goods (drugstore goods up to 100 CZK). The theoretical part defines the basic terms and monitors existing researches which had been focused on the topic of psychological prices so far. The research part analyses an effect of the psychological prices with value up to 100 Czech crowns within drugstore goods segment. In addition to that, this part examines the effect of this type of prices on perception of price merit and its impact on the perception of product quality based on collected data from proceeded questionnaire survey research method. In conclusion, there are formulated some practical recommendations for businesses in the given segment area.
Marketing of tourism, analysis of preferences in organizing of tourism
Danišová, Kateřina ; Procházková, Markéta (advisor) ; Tomík, Jakub (referee)
The main topic of this thesis is marketing of tourism and analysis of preferences in organizing of tourism. This thesis consist of two parts - theoretical and practical part. The theoretical part describes the most important elements of services marketing and the specifics of tourism marketing. The practical part deals with applying these mentioned terms to the company ESO travel which is a representative of organized travelling and to the website LevnoCestovani.cz which deals with individual travelling. Then these two forms of travel organizing are compared on a specific example. The last part of the thesis is the methodological one which at first introduces predetermined hypotheses of my own survey and interpretation of the results and its subsequent evaluation. The summary of the thesis focuses on the analysis of the facts resulting from the survey and its recommendation.
Marketing analysis of in-store tastings of Orion Ateliér from Nestlé
Kománková, Eliška ; Procházková, Markéta (advisor) ; Presslová, Lucie (referee)
The aim of this bachelor thesis is to evaluate the importance of in-store tastings, to assess their effectiveness and identify opportunities to increase their efficiency. The theoretical part explains the key concepts of marketing communication, focusing on sales promotion. Furthermore, the author is concerned with consumer behaviour, especially purchase decisions. In the practical part, there are results of the analysis of tastings of new chocolate Orion Ateliér from Nestlé. The questionnaire survey analysed consumer motivation to taste and buy the product or what discouraged consumers from purchasing it. Differences in consumer shopping behaviour with respect to point of sale and gender were examined too. The questionnaire survey confirms that tastings can persuade customers to purchase the product.

National Repository of Grey Literature : 156 records found   1 - 10nextend  jump to record:
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