National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sponsorship of Česká spořitelna aimed at sport activities
Procházka, Šimon ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Sponsorship of Česká spořitelna aimed at sport activities Objectives: The main object of this bachelor thesis is to evaluate sponsor activities of Česká spořitelna focused on sport. The result of this thesis is a set of recommendations, which will be a guideline for subsequent decision-making of marketing department of Česká spořitelna for the period of 2019 to 2021. Methods: An analysis of secondary data and their mutual comparation was used in order to achieve the goals. Furthermore an individual observance of sponsor activities of Česká spořitelna in 2017 and the first quarter of 2018 were used. The last significant method used was qualitative dialogue with the head of marketing department and consecutive discussion with the members of his department. Results: The results of the research clearly proved than there is a space for improvement of marketing communication depending on sponsor activities. A proposal to improve current situation is included in the thesis. Keywords: marketing communication, Czech Olympic Commitee, Czech Athletics federation, Kolo pro život
Procrastination under Cooperation
Procházka, Šimon ; Janotík, Tomáš (advisor) ; Maršál, Aleš (referee)
In this paper focusing on the subject of procrastination I have aimed on the pheno- menon I noticed during studies of microeconomics course at IES, when the finished homework papers were submitted usually two hours before deadline. And I would like to clarify, what role played procrastination and its expectation in submitting of the homeworks and what part played cooperation between students during soluting of these homeworks, this means how much is procrastination result of this common waiting game, where students are taking already completed parts of solution, and if this game is actually happening. This topic I am trying to answer with the tools of game theory. Keywords Procrastination Game theory Equilibrium refinement Cooperation Group dy- namics 1

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