National Repository of Grey Literature 16 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Proposal for Changes of Marketing Communication of selected Company
Pospíšilová, Kateřina ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is focused on the proposal of changes in the marketing communication of selected company. According to the evaluation of the current state of communication mix, the suggestions are proposed. The main goal of the changes is to improve the perception of the Intimissimi brand by Czech customers.
Effect of stable prolactin-releasing peptide analog in rat model of obesity
Pospíšilová, Kateřina ; Maletínská, Lenka (advisor) ; Bardová, Kristina (referee)
Obesity is a serious worldwide problem of modern society. Current state is at epidemic level not just in the developed world. It is no more "western disease" or "disease of affluence" as obesity used to be called. Determination of mechanisms that regulate energy balance in the human organism is necessary for further development of obesity drugs. Prolactin-releasing peptide (PrRP) is anorexigenic (food intake lowering) neuropeptide, which acts centrally in hypothalamus. Lipidized analogs of PrRP are promising tools in obesity and type-two diabetes mellitus treatment. This work is focused on impact of palmitoylated analog of prolactin-releasing peptide (palm11 -PrRP31) in a diet induced rat model of obesity after chronical administration. Body weight and cumulative food intake was monitored during the experiment. Administration of palm11 -PrRP31 markedly lowered food intake which caused decrease of body weight compared to obese control group on high-fat diet. This reduction correlated with significantly lower amount of intraperitoneal fat compared to group on high fat-diet. Also, high-fat diet worsened studied metabolic parameters including glucose tolerance. Palm11 -PrRP31 lowered leptin plasma level and improved glucose tolerance both compared to the high-fat fed. Therefore, palm11 -PrRP31 is...
Pubertal age assessment in bio-archaeology: an application to a Grand Moravian population (9.-11. centuries)
Pospíšilová, Kateřina ; Brůžek, Jaroslav (advisor) ; Sedlak, Petr (referee)
An estimation onset of puberty of past populations is a new approach in the field of bioarchaeology. Findings of the existence of a relationship between physiological processes (menarche onset), skeleton development, and mineralization of permanent teeth, confirm results of contemporary field research. Puberty, the focal point of this study, represents a key phase of the human life cycle with important biological and social connotations. This study focuses on the timing of pubertal development in the early medieval population of Great Moravia (9th−11th century). Inter alia, the aim of the thesis is to estimate the age of the onset and progression of puberty in selected localities of Great Moravia, to compare the timing of puberty among girls from different socioeconomic levels, and to compare pubertal development among girls and boys in particular sites. A total number of 66 individuals between the ages of 7 and 20 were chosen for the purpose of this research. The examined individuals originated from two Great Moravian sites (Mikulčice and Rajhrad) with distinct socioeconomic levels. Their puberty was evaluated on the basis of maturation of the skeleton and mineralization of the permanent mandibular dentition. The thesis findings indicate that the onset of puberty (10−12 years) and menarche (13...
The composition of the team at the intensive care and its optimalization.
Pospíšilová, Kateřina ; Prošková, Eva (advisor) ; Černá, Alena (referee)
The thesis is devoted to the issue of the number of nursing staff at the intensive care unit. The theoretical part deals with general characteristics of the team, which also specify the environment of nursing at the intensive care unit. The specification concerns with the representation of the individual nursing professions, their education and jobs skills. I try to map out legal and non - legal regulations determining or recommending the number and the composition of nursing staff at the intensive care and resuscitation units. The last chapter of the theoretical part is concerned with the issue of optimalization of the nursing team. The practical part is focused on analyzing data collected from the research on the topic mentioned above. To obtain the data I chose the method of quantitative research using a structure questionnaire. The aim of the practical part is to determine consistency or inconsistency between the legal and non - legal rules and their implementation in practice.
Business plan: Flats for rent to foreign tourists
Pospíšilová, Kateřina ; Malec, Karel (advisor) ; Michal, Michal (referee)
This diploma thesis Business plan: Flats for rent to foreign tourists shows the reader the solution of business plan and project management in the real world. Theoretical part of this thesis focuses on the basic structure of a business plan, financial part of this diploma thesis and shortly describes the legal issues of rent the flat in the Czech Republic. Everything is applied in the practical part of this thesis, where the project is described, after that analysis of the inner and outer environment are made. The next chapter describes in detail the conditions for the implementation of marketing strategy. The last chapter of this thesis is devoted to financial plan, in which are calculated few scenarios of the business idea and possible risks of this project. The processing of the business plan is focused on practical application and is designed as instructions on how to start a business in this subject.
What is Art Criticism?
The Bachelor's thesis will focus on the exploration of the concept of art criticism. In the first part, the author will focus on the presentation of the basic types of activities associated with the art criticism (reproach, interpretation, evaluation, etc.) and explore their relationships. First part of the thesis paper will be supported by the theoretical writings from the 20th century dedicated to the concept of art criticism. Obtained analysis will be used in the second part of the thesis paper and applied onto the analysis of Czech art critiques of one personality who publishes in an academic journal, one personality who publishes in a daily press and one personality who publishes on public web portal.
The comparison of the constitutional conceptions of selected central banks of the world from perspectives of the CNB
Pospíšilová, Kateřina ; Kuba, Jaroslav (advisor) ; Matula, Miloš (referee)
The master´s thesis is about the conceptions of the Czech National Bank, the Federal Reserve System, the European Central Bank and People's Bank of China. It focuses on the comparison of these conceptions with the created universal model of the central bank and its parameters, and finds out that the selected central banks are lot away from this model. Important is also a perspective of the Czech National Bank after joining the euro area and the fact that at this moment her role will be replaced by the European Central Bank. The European Central Bank, compared with the Federal Reserve and the People's Bank deviates the least from its inflation target and therefore is pretty close to reach a price stability. However, ECB clearly financed some government debts, and that is inconsistent with the law. In conclusion can be noted that the central banks of the Czech Republic, the United States and the euro area reach the high level of freedom and are independent of the other components of state power and vice versa People's Bank of China remains strongly dependent on the executive power.
Budget management of local government units in the specific conditions of the City District Prague 11 between years 2009-2011
Pospíšilová, Kateřina ; Takáčová, Hana (advisor) ; Nováková, Štěpánka (referee)
The diploma work is divided into two parts: the theoretical and the practical. The theoretical part describes especially municipalities and the budget. The practical part analyses the budget management of the City District Prague 11 between years 2009-2011.
Evaluation of the potential of cultural tourism in the Zlín Region
Pospíšilová, Kateřina ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor's thesis is to evaluate the potential of selected cultural monuments, activities and institutions for the development of tourism in the Zlín region. The theoretical part focuses on cultural tourism, as well as the culture itself and its impact on tourism and regional development. There is also briefly described marketing of destinations and cultural tourism in the Czech Republic. The practical part deals with cultural tourism in the Zlin region, divides it into smaller territorial units, which are then further broken down, examined and analyzed. For each area to assess the development potential of selected few notable sights, activities or institutions for the area. To evaluate the potential are used methods such as analysis of statistical data, comparison, synthesis and description of the knowledge obtained. The analysis is performed on the basis of available statistical data of Ctech Statistical Office, Regional office, Czechtourism office and other data or information of the Zlín Region. The potential of cultural subjects was evaluated on the basis of selected indicators - attendance and marketing methods used. It was found which cultural organizations have the greatest potential to be internationally important and which should instead work on their development.

National Repository of Grey Literature : 16 records found   1 - 10next  jump to record:
See also: similar author names
19 POSPÍŠILOVÁ, Kateřina
5 Pospíšilová, Karolína
13 Pospíšilová, Klára
9 Pospíšilová, Kristýna
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