National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Microbiome of the human body and most commonly used probiotics by patients from pharmaceutical practice
Plíšková, Zuzana ; Rambousková, Jolana (advisor) ; Dlouhý, Pavel (referee)
This work is divided into theoretical and practical. Theoretical part discusses human microbiome, probiotics, prebiotics and synbiotics. Beginning work describes the human microbiome, as a living ecosystem consisting of several hundred species of microorganisms, its development from birth to adulthood, for proper functioning of all organ systems including the skin. Normal microbial flora prevents the body against infection, re-creates health and serve as an example to prevent traveler's diarrhea. In cases which cause reduction in the number of microorganisms (constipation, diarrhea, antibiotic therapy, and others), the body needs help using probiotic products, usually in the form of capsules, for the faster restoration of the normal microbial flora. It is important to choose a formulation which is suitable for the chosen target - that is, select whether purely probiotic or prebiotic agent combined with differently therefore termed synbiotic. Practical part deals with statistical data processing of the sales of probiotic products for a period of one year and determines the trend of sales. The results show seasonal marketability, probiotics, when it occurs more in the summer months. To demonstrate higher sales of probiotic products was used to compare data from 2012 and 2017 from a pharmacy Mlada...
Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy
Plisková, Zuzana ; Květoňová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.

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3 Plisková, Zuzana
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