National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Branding and rebranding
Pernikář, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The paper is focused on brand identity and its implementation. The main target of the paper is to propose visual rules that could be used in companys communication including the logomanual and brand tonality represented by the communication manual. There is formed a theoretical summary and the issue of brand identity is discussed in a context of brand building in the first part of the paper. Then, in a practical part of the paper, is the paper focused on designing new brand for a small accommodation business. The new new brand name, logo, company colors, fonts are designed. The author had compiled the new logomanual and communication manual of the brand. There are few practical applications of the new identity proposed in conclusion of practical part.
Accuracy of measurement on workshop microscope
Pernikář, Václav ; Jarošová, Jana (referee) ; Bumbálek, Leoš (advisor)
This thesis deals with the performance of the measurement accuracy in the optical measuring systems. The first part describes basic principles of metrology and the guidelines of the expression of uncertainty and the factors which influence measurement result. The second part classifies optical measuring systems and describes some measuring principles of them. The final part compares two optical gauges and the evaluation of some of their characteristics through the use of very simple experiments.

Interested in being notified about new results for this query?
Subscribe to the RSS feed.