National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of Marketing Mix of the New Product in Selected Company
Pejčevová, Barbora ; Rotrekl, David (referee) ; Milichovský, František (advisor)
The thesis is dedicated to the marketing mix. The theoretical part provides the definition of the significance of marketing and the market environment of the company. Furthermore, it also explains the related analyses, such as the SLEPT analysis and the SWOT analysis. The analytical part of the thesis then focuses on the description of the marketing mix that the company currently applies. In addition, the analytical part also contains analyses of the current state. The proposal part is focused on launching a new product on the market. It contains marketing mix proposals related to the new product.

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