National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business Plan for New Product Launch
Pejčevová, Barbora ; Rotrekl, David (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with a business plan, preparing a launch of a new product on the market. The business plan is based on strategical analyzes of the current status of the company. The first part is theoretical and defines the meaning and the structure of the business plan. It focuses on external and internal strategical analyzes. In the second part strategical analyzes studying the current state of the company are applied. The last part of the thesis describes individual parts of the business plan for a new product launch.
Proposal of Marketing Mix of the New Product in Selected Company
Pejčevová, Barbora ; Rotrekl, David (referee) ; Milichovský, František (advisor)
The thesis is dedicated to the marketing mix. The theoretical part provides the definition of the significance of marketing and the market environment of the company. Furthermore, it also explains the related analyses, such as the SLEPT analysis and the SWOT analysis. The analytical part of the thesis then focuses on the description of the marketing mix that the company currently applies. In addition, the analytical part also contains analyses of the current state. The proposal part is focused on launching a new product on the market. It contains marketing mix proposals related to the new product.

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