Národní úložiště šedé literatury Nalezeno 1 záznamů.  Hledání trvalo 0.00 vteřin. 
Analysis of Firm’s Digital Marketing Communication Channels and Improvement Proposals
Peša, Jakub ; MBA, Jaroslav Palla, (oponent) ; Chlebovský, Vít (vedoucí práce)
The diploma thesis elaborates on marketing communication channels of the selected company, with a focus on digital. The thesis is formed as data analysis and improvement proposal for the company, with the author’s intention of implementation. The scope encompasses theoretical foundations, research on company environment and e-marketing data evaluation. The three discussed parts result in a set of proposals, including costs estimation and measuring proposal. The presented outcome is in the form of marketing promotion efficiency increase.

Viz též: podobná jména autorů
2 Peša, Jan
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