National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Tranformation of television from the perspective of its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
1 Abstract The diploma thesis will focus on television as a constantly evolving medium and the question whether the present TV audience is still a viewer and is suitable for the classic mass media, or that television is so close to the new media that it would be more convenient to talk about its "users ". Based on the assumption that society's access to television has changed over the years of its existence, we will archaeologically investigate television from the perspective of several leading media theorists over the past decades. We will examine first of all how the interface between the television medium and the viewer has changed, and especially the possibilities that television offers to its audience. At first, we will focus on the perspective of Marshall McLuhan, the theme of the remedation of the authors Jay D. Bolter and Richard Grusin. Subsequently, we will focus on the research direction of media archeology, based on the work of Michael Foucault's Archeology of Knowledge, and will examine the television and the discourse it is part of. We will focus on the ideas of writers such as Jussi Parikka, Siegfried Zielinski, William Uricchio and Axel Bruns. The work of Lva Manoviche and others will also appear. Particular attention will be paid to the gradual development of television as a medium and its...
Comparative analysis of transparency of selected idioms
Pěničková, Barbora ; Matuchová, Klára (advisor) ; Morgan, Craig Alan (referee)
This thesis deals with selected Czech and English idioms and their transparency. Its main aim is to verify that in an idiomatic expression, the knowledge of the meaning of its individual constituents might help to decrease the opaqueness of the idiom but it does not tend to suffice to make the expression absolutely transparent. The theoretical part of the thesis is focused on the definition of an idiom and transparency, idiom processing and interpretation, differences between the Czech an English language and the correspondence of the selected Czech and English idioms. The practical part describes a research with the native speakers of Czech and English, which was conducted in order to verify the main hypothesis of this thesis. Key words: idiom, transparency, metaphor, metonymy, conventional knowledge, Proto-Indo-European, analytical language, synthetic language, correspondence
Use of Japanese Puzzles in Teaching Mathematics at Primary School
Pěničková, Barbora ; Kloboučková, Jaroslava (advisor) ; Jančařík, Antonín (referee)
This diploma thesis deals with Japanese puzzles and their use in teaching mathematics at primary school. Its main aim is to verify if it is possible for the pupils to achieve comparable results with older pupils and adult Sudoku solvers supposing that these learners are systematically guided through an escalating set of Sudoku puzzles. The theoretical part of the thesis is focused on the history of Sudoku, several strategies of its solving, other examples of Japanese puzzles and also on Sudoku in the context of its use at school. The practical part describes a series of experiments with pupils of the first, later second grade of a primary school, which were conducted in order to verify the hypothesis of this thesis.
Tje evolution of television and its audience
Pěničková, Barbora ; Řehořová, Irena (advisor) ; Svoboda, Aleš (referee)
The diploma thesis will be devoted to the theme of traditional and new media, that are becoming dominates the media world and an important part of everyday life. The text aims to introduce television as a medium that is constantly evolving, as well as the and its audience. Based on this assumption, we will examine television from the perspective of several main media theorists. In fact, there are several basically different views on this medium and its audience. Especially older writers such as Pierre Bourdieu, Neil Postman, Jeremy Orlebar or Guy Debord, have become accustomed to television and the overall medial platform as manipulative and television audience passive. On the other hand, there are also several authors, who see media in progress, digitization and the emergence of new media as new possibilities. We are talking about Pierre Levy, Don Tapscott and Axel Bruns. Between the two opposites are still moving Stuart Hall and John Fiske. Special attention will be devoted to the issue of the gradual development of television as a medium and its audience. Television is in fact considered as one of the traditional (old) media, however, it is changing with technological developments and respond to innovation. I will try to answer the question of what television as we know it today, uses of old and...

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