Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
The Proposal of marketing strategy for the selected hotel
Ondrášek, Pavel ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The thesis is divided into the three parts. The first part is dedicated to the theoretical foundations related to the marketing and marketing strategy. The theories are further applied in order to analyze the analysis of current situation and of the hotels environment. Based on the result of partial analysis is proposed the marketing strategy.
The Proposal of marketing strategy for the selected hotel
Ondrášek, Pavel ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The thesis is divided into the three parts. The first part is dedicated to the theoretical foundations related to the marketing and marketing strategy. The theories are further applied in order to analyze the analysis of current situation and of the hotels environment. Based on the result of partial analysis is proposed the marketing strategy.

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2 Ondrášek, Petr
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