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Marketing Strategy of Chosen Company with Foreign Products in the Czech Market
 Nosálková, Kateřina ; Nosálek, Petr (oponent) ; Chlebovský, Vít (vedoucí práce)
The aim of this master ‘s thesis is to develop a proposal that will lead to improvement of the company marketing strategy (communication) of a sale of products from BluePlanet, LLC. The chosen company is producing washing line for trucks and selling wastewater treatment plants. The theoretical part is to deal with theoretical marketing services, marketing communication, communication mix and its tools. It describes the tools for analysing the environment. The analytical part characterizes ECOCLEAN+ spol. s.r.o. and marketing mix. The thesis continues with analysing the environment and an analysis of the current state of marketing communications. The final part includes proposals to improve the company marketing strategy and evaluation of its effectiveness.
Úplný záznam
Marketing Strategy of Chosen Company with Foreign Products in the Czech Market
 Nosálková, Kateřina ; Nosálek, Petr (oponent) ; Chlebovský, Vít (vedoucí práce)
The aim of this master ‘s thesis is to develop a proposal that will lead to improvement of the company marketing strategy (communication) of a sale of products from BluePlanet, LLC. The chosen company is producing washing line for trucks and selling wastewater treatment plants. The theoretical part is to deal with theoretical marketing services, marketing communication, communication mix and its tools. It describes the tools for analysing the environment. The analytical part characterizes ECOCLEAN+ spol. s.r.o. and marketing mix. The thesis continues with analysing the environment and an analysis of the current state of marketing communications. The final part includes proposals to improve the company marketing strategy and evaluation of its effectiveness.
Úplný záznam

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