National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Nákupní chování seniorů na maloobchodním trhu s potravinami
Nohavicová, Lenka
The diploma thesis focuses on shopping behaviour of seniors when shopping for food. The aim was to identify their needs, detect barriers and problem areas. To determine these characteristics indepth interviews with elderly (n = 35) and observations in 8 grocery stores were conducted. Based on the findings, obstacles and problems of seniors in the food market were identified. Subsequently recommendations were drafted for producers and sellers aiming to increase customer comfort.
Návrh strategie pro Familypark Valachy
Nohavicová, Lenka
The bachelor thesis is focused on creating appropriate strategies for children's entertainment center Familypark Valachy. The external environment was analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment was assessed through Happy atom "7 S" by McKinsey company. Based on the obtained information were identified opportunities and threats and also strengths and weaknesses. For the proposal of strategies was used Ansoff matrix Product-Market. The result of my bachelor thesis is the choice of the most appropriate strategy with regard to the economic aspect.

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