National Repository of Grey Literature 22 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Marketing Communication of the Company in the Field of Assisted Reproduction
Marková, Nikol ; Němcová, Veronika (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the communication mix and marketing communication of REPROMEDA s.r.o. It explaines what marketing is, evaluates the current state of the company with theoretical knowledge. Based on properly selected analyzes, provides recommendations and suggestions to improve company´s current marketing communications.
The Cremator: The Fetish as The Denial of Life and The Adoration of Death
Němcová, Veronika ; Češka, Jakub (advisor) ; Fulka, Josef (referee)
The Cremator: The Fetish as The Denial of Life and The Adoration of Death Summary The object of interest in the semiotic analysis of the literary work "The Cremator" by the Czech writer Ladislav Fuks are primarily the motifs of fetishism and the cult of death. This framework is examined in the relation to the specific "new" language of masochism and in the relation to the aphasic language disorder related to metonymy. The utterance of the main character Karl Kopfrkingel intermingles with the way he thinks and consequently acts, as he duplicates through his language a fictional world and obscures it with the fetishized descriptions adoring the death. In this case, the masochism is not manifested in a sexuality (as in the case with Masoch), but on the ethno-social level related to the personal myth crisis and the subsequent transformation of Kopfringel and the related environment of the fictional world. These aspects become to a murdering urges in the context of ethnic affiliation, which has become to an obstacle and the settlement with it demands the establishment of a new order. Keywords Ladislav Fuks, The Cremator, aphasia, metonymy, metaphor, fetishism, fiction worlds, identity, masochism, sadism
Northern League: Umberto Bossi's and Matteo Salvini's role in setting the ideology of this political partz
Němcová, Veronika ; Mejstřík, Martin (advisor) ; Hrušková, Tereza (referee)
The bachelors thesis, Northern League (Lega Nord): Umberto Bossi's and Matteo Salvini's role in setting the ideology of this political party, examines the importance and role of the political party leader. The timeframe of this analysis is from 1992 till 1994 and from 2013 till 2018. The intention is to introduce both leaders, the principles of their communication and the foundations of party's ideology in the time of their leadership. The objective of the thesis is to prove that the leader has a major influence in defining the ideology of this political party. The concept of Gideon Rath's and Tamir Shaefer's behavioral and media personalization of politics has been applied further. At the end, the thesis confirms the essential influence of a leader of a political party on its ideology through comparison of the communication of both mentioned leaders, through analysis of their role in defining the ideology of the party, and using examples of personalization of politics. Several expert opinions and articles from electronic media are presented to support the result of this analysis.
Between Retribution and Peoples Justice of the 1950s. Continuities and discontinuities in the Courts.
Němcová, Veronika ; Spurný, Matěj (advisor) ; Rákosník, Jakub (referee)
The thesis will concentrate on the dynamics of changes in the judiciary after 1945 with the emphasis given to continuity and discontinuity between retributional and popular courts in the early 1950s. The focus of interest will be dedicated the judicial practice in the postwar context and discourse of cleansing. Attention will also be paid to the changing mechanisms of disciplinary acts regarding judges in postwar Czechoslovakia and to strategies they followed In their careers in order to comply with the changing conditions. Key words: retribution, cleansing, extraordinary popular courts, the judiciary, judges, changes of personnel, continuity and discontinuity, peoples courts
Proposal and Experimental Verification of Activation Methods in the Context of School Success
Němcová, Veronika ; Berková, Kateřina (advisor) ; Holečková, Lenka (referee)
The diploma thesis is devoted to proposal of activation methods in teaching of accruals at business academies. Firstly there is a theoretical part that deals with the subject of Accounting in general, and researches and articles focusing on activation methods or students' grades. Also, there is an analysis of a textbook that is used in teaching accounting at business academies and a factual analysis and didactic curriculum of accruals. Secondly there is a practical part of the thesis consists of pre-research, which was a base of experimental verification of selected methods in teaching of accruals at a business academy.
Society in the Hlučín region between the two World Wars (National identity forming exemplified by the educational system)
Němcová, Veronika ; Spurný, Matěj (advisor) ; Čechurová, Jana (referee)
The bachelor thesis Society in the Hlučín region between the two World Wars / National identity forming exemplified by the educational system deals with the theme of national identity of this specific region whose history was very different from that of the rest of the newly formed Czechoslovak Republic. It attempts to illustrate the development of local ethno- national tensions from 1920 to 1938 while demonstrating that these conflicts were driven more by general national and strategic interests than on real interests of the local population. From the broader perspective of the specific situation of the Hlučín region in the economic, political and religious sphere the thesis highlights the educational system as a key area of conflict, linked to the efforts to achieve linguistic hegemony. It describes the conditions and context that exercised a profound influence on national identity forming in the Hlučín region.
Proposal of Changes for Human Resource Management in a Selected Company
Němcová, Veronika ; Veselá, Tereza Agáta (referee) ; Konečná, Zdeňka (advisor)
The main goal of this diploma thesis is to propose, on the basis of realized analysis of the current state, desirable changes in the concept of personnel management, which will lead to the successful development of the company. The first part is devoted into the theoretical background in human resources. The second part of the thesis analyzes the current state of personnel management in the company. In the final part is proposed the concept of new personnel management.
The role of nurses in patient education with mental illness.
NĚMCOVÁ, Veronika
This Bachelor Thesis is divided into two parts and deals with the issue of an education of patients with mental illness. The theoretical part deals with the field of psychiatry, its historical development, causes of mental illness and the classification of it. Furthermore, in the theoretical part I elaborated the area of nursing care for patients with mental illness, including its specifics, the sphere of communication in nursing care and specifically with patients with mental illness. Last but not least, we are focusing on educational activities with patients with mental illness. The second practical part is dedicated to the course and to the results of the research. The research took place in the first half of 2017 at the acute psychiatric ward at the outpatient and inpatient ward. The main objective was focused on the role of the nurse in educating a patient with mental illness with regard to his diagnosis and related problems. After setting the main goal, we identified three partial objectives: the intellectual, practical and the personal goal. These objectives have become the basis for creation of five research questions. Based on these questions, questions were created which were used in interviews with subjects. The semi-structured interview method was selected for the realization of the research, including basic and supplementary questions. Additional questions were asked during interviews with subjects if necessary. The research group consists of eight nurses working at the outpatient and inpatient ward of the psychiatric ward of one of the Pilsen Region hospitals. Interviews with subjects were always at a prearranged place. The subjects were informed about anonymity, not including the name of the hospital facility which they work in. After the data collection was completed, the results were examined using coding and categorization. The subjects' replies were exactly recorded in precreated categories. During the research, we focused on the role of the nurse in educating a patient with a mental illness. We have been asking our sisters, for example, what they see as obstacles towards effective education, what purpose they see in educating a patient with mental illness etc. A research survey showed that the interviewed nurses do not have enough quality educational materials to help them throughout the educational process. Another factor that influences the educational process is, according to our research, the complete lack of dedicated time space for the education of patients with mental illness. It was also found that despite sufficient motivation of nurses, they lacked enough information related to their focus, in the context of lifelong learning, which would help them in the communication and educational process. We believe, that one of many solutions for our researched workplace would be to set apart time for the educational activity of the nurse, providing the nurses with more effective materials and quality education in the field. We believe that our Bachelor Thesis will be a contribution to the further professional focus and life of the author and to all readers of this Bachelor Thesis. This work also opens up a space for research on larger scales given to the phenomenon we have determined.

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See also: similar author names
21 NĚMCOVÁ, Veronika
1 Němcová, Viktorie
3 Němcová, Vlasta
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