National Repository of Grey Literature 263 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
Marketing Research
Šmerda, Lukáš ; Mráček, Pavel (referee) ; Schüller, David (advisor)
The Bachelor's thesis focuses on the marketing communications of GFS s.r.o. This thesis is divided into theoretical, analytical and proposal part. The theoretical part ex-plains the concepts that are contained in the analytical part. The practical part deals with the analysis of the company and marketing research in the form of a questionnai-re survey. The analyzes are then evaluated and, based on them, suggestions for impro-ving the current situation are proposed.
Sales Promotion and Advertising of the Sports Centre
Spáčilová, Natálie ; Luňáčková, Michaela (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is conceived for MIL club company, aimed to supplement marketing communication with suitable sales and advertising tools. Partial analyses and also customer satisfaction survey is included in this thesis to find out current marketing situation of this club. Based on the results of analyses, measures are proposed in order to increase the number of new customers and also for the overall satisfaction growth of the permanent customers.
Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
Improving Sales Support for a Specific Company
Novák, Lukáš ; Nováková, Jana (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for a particular company that deals with non-life commercial insurance. It deals with streamlining advertising tools and increasing product sales. The first part deals with the theoretical basis of sales promotion. It focuses on marketing communication at the point of sale and its tools. The second part is devoted to the practical use of knowledge from the theoretical part, where it aims to evaluate the current sales promotion and suggestions for improvement.
Sales promotion and advertising of a particular company
Sýkora, Marek ; Chalupa, Patrik (referee) ; Mráček, Pavel (advisor)
Sales promotion, marketing, communication mix, marketing research
Customer behavior in a specific area
Hrubý, Filip ; Mgr.Gabriela Löbel (referee) ; Mráček, Pavel (advisor)
The bachelor thesis analyzes consumer behavior in the market of electric vehicles. It focuses on understanding a certain group of customers who are close to the subject. In the first part are theoretically defined basic terms related to the issue of customer, his behavior marketing and neuromarketing In the next sections is performed analysis, own experience with sales and its support. In conclusion, the facts and understanding of the customer are presented.
Development of Business Activities of Wellness Center
Urbánková, Andrea ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis is focused on the development of business activities of the company Ponder a.s., whose main aktivity is the operation of the 4Comfort wellness center. It contains a proposal for the development of business activities leading to an increase in income in the summer and at the same time helps to reduce fluctuations in sales that occur during the year. The proposal is implemented by extending the business model.
Development of Business Activities and Purchasing Department Company
Žáček, Jakub ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
Bachelor thesis deals with the development of business activities of Kili s.r.o. in the introductory part of the work focuses on analysis of the current state of the company and its surroundings. The output of bachelor thesis is a design part that recommends the company steps to improve the situation in the purchasing department and to develop the whole company.
Sales promotion and advertising of microbrewery
Králová, Kateřina ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing, marketing communication and communication mix. Practical part analyzes the selected company, the current status and its evaluation. Final part is based on the executed analyzes and provides recommendations and suggestions to improve company´s marketing strategy.

National Repository of Grey Literature : 263 records found   1 - 10nextend  jump to record:
See also: similar author names
2 Mraček, Pavel
1 Mráček, Petr
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