National Repository of Grey Literature 225 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Risks Related to the Modification and Supplementation of the Marketing Mix in a Specific Company
Bližňáková, Nela ; Habart, Lukáš (referee) ; Mráček, Pavel (advisor)
The subject of my diploma thesis is the analysis of the current state of marketing mix in the selected company, its follow-up modification and determination of the possible risks resulting from these changes. The theoretical part deals with marketing, marketing mix and risk. Practical part focuses on the evaluation of the marketing mix in the selected company. In the final part there are possible recommendations for formation a new marketing mix including taking into consideration of potential risks associated with realization.
Marketing Activities of a Newly Established Real Estate Agency
Polák, Martin ; Veselá,, Jitka (referee) ; Mráček, Pavel (advisor)
Presented master thesis deals with marketing activities of a new real estate office in its initial stages of establishment. First chapter defines terms used in marketing and real estate environment. Following chapter comprises analysis of current state, the subject of research and its surroundings are monitored using analysis of marketing activities. Furthermore, using results of these analysis, problems are determined along with milestones leading to their rectification. Also, an operation procedure of this thesis is described, as well as conducted marketing research which focused on gathering inputs for design part of the thesis. All analysis and marketing research yield topics that are later used in design part of this thesis, suggestions leading toward formation of marketing activity concept are presented. These suggestions are evaluated in a following part of the thesis, merits for the subject are also described.
Proposal for Marketing Mix Changes of Selected Company
Buček, Jan ; Nováková, Miroslava (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
Proposal to add/ change of the Marketing Communications of a Selected Company
Pospíšilová, Julie ; Procházka, Jiří (referee) ; Mráček, Pavel (advisor)
The master thesis is dealing to add/chase of the marketing communications of a selected company. This is a new opened cafe and fit studio OMNI in Medlánky. The theoretical part deal general terms of marketing communication and communication mix. In the analytical part introduces the company OMNI, analyze its marketing enviroment and its current communication mix. The reset is a proposal to improve the marketing communication in the area of service provision.
Suggestion of Changes in the Marketing Communication of the Selected Company
Holendová, Petra ; Kruljacová, Anna (referee) ; Mráček, Pavel (advisor)
The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.
Proposal of Marketing Communications for Short-term Accommodation Provider
Křivská, Adéla ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
This master thesis focuses on online marketing communication. It specifies what online marketing is, what its tools are and also compares theoretical knowledge with reality. It includes a proposal to improve marketing communication with a focus on online marketing communication for a short-term accommodation provider, which will lead to both greater profit and awareness of the short-term accommodation provider.
Proposal for changes/ modifications in marketing communication of a specific organization
Vu, Thi Thanh ; Kosinová, Diana Tuyet-Lan (referee) ; Mráček, Pavel (advisor)
The master’s thesis focuses on the analysis and proposal for improvement of marketing communication of the non-profit organization Diecézní Charita Brno. The first part deals with the analysis of internal and external factors influencing the environment in the organization, which are subsequently summarized in the end of the analysis. Based on the summary, proposals for improvement in marketing communication for services for foreigners at the Diecézní Charita Brno will be introduced.
The Business Plan for Establishment of Family Pension in Town Tři Studně
Nedvědová, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.
Evaluation and Development of Employees within a Company
Válková, Klára ; Mráček, Pavel (referee) ; Mráček, Pavel (referee) ; Pokorný, Jiří (advisor)
The Master's thesis deals with the topic of evaluation and development of employees within conditions of a trading company distributing detergents and the analysis of the current situation of the evaluation and development system in this company. On the basis of findings, the thesis includes a proposal for solving problems in the company by introducing the Standard Investors in People into the company.
Marketing Activities of a Company Operating in the Real Estate Market
Stupňánková, Tereza ; Veselá,, Jitka (referee) ; Mráček, Pavel (advisor)
Master’s thesis focuses on the marketing activities of the company operating in the real estate market. The introductory part defines terms used in real estate and marketing environment. Following part consists of present state analysis, introduction of the subject and presentation of market analysis and marketing activities of the subject. Furthermore, problems stemming from conducted analysis are described and defined milestones are dealt with. These articles are followed by operation procedures description, interpretation of results stemming from marketing research which comprised topics concentrated on knowledge of the subject’s background and preference of marketing tools. All analysis and results of marketing research form a baseline for design part of the thesis which consists of suggestions leading to improvement of marketing activities of the subject. Following part summarizes all analysis results and proposes all possible merits for the subject.

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