National Repository of Grey Literature 135 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Social networks as primary information source during presidential elections - comparison between USA and Czech republic
Šírová, Veronika ; Moravec, Václav (advisor) ; Jirků, Jan (referee)
Bakalářská práce se věnuje předvolební komunikaci prezidentských kandidátů na sociálních sítích. A to s ohledem na fakt, že pro zástupce generací Y a Z se internet a potažmo sociální sítě postupně stávají primárním zdrojem informací. Záměrem je porovnat, jakým způsobem používali sociální sít Facebook prezidentští kandidáti ze dvou zemí - Spojených států amerických a České republiky. V případě USA se jedná o volby z roku 2016 a kandidáty Donalda Trumpa a Hillary Clintonovou. V České republice se práce zaměřuje na volby z roku 2018 a kandidáty Miloše Zemana a Jiřího Drahoše. Problematiku nejprve uvede teoretická část, jež popisuje proměny spojené se vznikem Webu 2.0 a nástupem síťových digitálních médií. Zmíněny jsou problematické aspekty internetového prostředí. Přibližuje také sociální sítě a Facebook jakožto informační zdroj a věnuje se roli sociálních sítí v politickém marketingu. Samotná praktická část se pak soustředí na analýzu dat získaných z celkem 578 příspěvků, které výše uvedení kandidáti zveřejnili v průběhu tří týdnů před finální prezidentskou volbou. Zkoumána je četnost, typ, rozsah, tématika a zabarvení příspěvků každého kandidáta a také trendy, jež v průběhu stanového časového období vykazují. Následně jsou poznatky z obou zemí porovnávány. Poslední podkapitola vyhodnocuje význam...
Contemporary Czech TV series: methods used in screenplay development
Knéblová, Michaela ; Moravec, Václav (advisor) ; Štoll, Martin (referee)
The thesis deals with contemporary Czech serial production in terms of script development. It focuses primarily on the development of screenplays for the series on Česká televize and on drama series with one-hour episodes. It compares the development in the Czech environment with British and American practice. It maps the current Czech serial environment, creates an overview of contemporary Czech serials in broadcasting and clarifies the basics of narrative serial structure. It contains a comparison of selected pilot parts in terms of their narrative structure. It focuses on both screenwriting practice and development practices from the point of view of the television of public service, in the case of the American production it focuses on the Hollywood system. It uses methods of qualitative analysis of scripts, in-depth semi-structured interviews with creative producers and comparison of script development in individual productions.
Advocacy journalism on the example of Jakub Patočka
Davidová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This diploma thesis deals with the so-called advocacy journalism, which is in the Czech media environment trying to explain on the example of a journalist, sociologist, former environmental activist and member of two political parties - ČSSD and Green Party - Jakub Patočka. The thesis puts journalism in context with other types of journalistic roles and the concept of journalism in liberal democratic societies. The research method of the work is an in-depth semi-structured interview, which examines primarily Patočka's perception of journalism and politics and their blending. The text focuses primarily on the period since 2003 when Patočka joined the Green Party until 2017, when the Brno Social Democrats decided to exclude him from the party. The work is divided into Patočka's journalistic and political career. Journalistic chapters are devoted to his work in the magazine Last (later Seven) generation, Literární noviny and Deník Referendum. One chapter describes his role in the so-called Kuřim case. In the section dedicated to Patočka's political engagement there are mentioned European Parliament elections 2004, in which Patočka stood as a leader of the Green Party, his attempt to reform the Green Party together with Jan Beránek or Patočka's expulsion from the ČSSD due to his organization of a...
The Influence of Advertisers on Media Content of Lifestyle Magazines
Pouzarová, Jana ; Osvaldová, Barbora (advisor) ; Moravec, Václav (referee)
The aim of this thesis is to find out whether advertisers can influence the content of lifestyle media. The first part of this work deals with the theory of media economics, the market of printed magazines and the various influences on the media; followed by a definition of the ethical and legal framework for advertising. It also includes a description of selected media, an overview of their market position and the degree of financial dependence on advertising. Two lifestyle magazines, namely Cosmopolitan, representing women's magazines, and ForMen, as a men-oriented magazine, were selected for analysis. The second part of the thesis deals with the definition of the methodological framework and the description of the research method used, i.e. quantitative content analysis. Three different phenomena are explored using six research sub-questions, namely the ratio of advertising and editorial content, the degree of linking advertising with editorial materials (brand reciprocity), and finally the use of advertorials, their labelling and distinguishability from other content. The third section of the work elaborates on research results. The thesis concludes that while certain dependence and influences can be traced, not all possible manifestations of the relationship between publishers and advertisers...
Traditional media and its battle against fake news: the case of BBC, ARD and Radio Free Europe
Čáslavská, Veronika ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines how traditional media could reinforce its position as a reliable source of information, overcoming the huge amount of misinformation in public space. First, the thesis analyzes the concept of fake news, examining different concepts of this expression across American and Anglo-Saxon environments. In the following chapters, the thesis presents a link between trust in media and the spread of fake news, outlines psychological factors that allow for fake news to be spread easily and highlights the role of media literacy. Next chapters list the specific ways in which traditional media can fight against fake news, for example through slow journalism or factual verification. That is how the thesis gets to the three analyzed fact-checking departments, which were established as a part of foreign traditional media: ARD Faktenfinder, BBC Reality Check and RFE / RL / VOA Polygraph.info. These departments were founded between 2015 and 2017 and perceive verification of information as an independent journalistic output. Using semi-structured interviews, the thesis examines how these departments work, how they define fake news, what are their future plans or whether they actively contribute to the development of media literacy. Comparative analysis has shown that none of the departments has...
Russian news websites in the Czech Republic and its reporting about the European Union
Podzimková, Pavlína ; Osvaldová, Barbora (advisor) ; Moravec, Václav (referee)
In recent years, many sources have referred to the Russian hybrid or information warfare against the West. Disinformation media is considered an important part of the Russian strategy. A large number of allegedly Russian disinformation websites have appeared in the Czech Republic after 2014, when tensions in Ukraine were escalated. In this bachelor thesis we will analyse three of them: Sputnik Czech Republic, Aeronet and AC24. This content analysis will focus especially on news about the European Union. The aim of this bachelor thesis is to confirm or disprove the hypothesis about the Russian propaganda effort to weaken the status of Western institutions. The thesis will also deal with methods of manipulation in the content of disinformation websites.
Artificial nintelligence in journalism and its use on examples of press agencies Reuters and AP
Jahn, Oliver ; Moravec, Václav (advisor) ; Láb, Filip (referee)
Cílem této diplomové práce je představení zcela nového způsobu vytváření i distribuování zpráv a obsahu, kdy se do tohoto jinak tradičně "lidského odvětví" začínají v poslední době promítat automatizované a chytré počítačové systémy využívající umělou inteligenci. Hodlám vysvětlit, co tento pojem znamená s ohledem na mediální prostor, představit jeho poměrně krátkou historii a popsat, jak dochází k jeho zavádění v žurnalistické praxi. Jelikož se jedná o stále vyvíjející se část možná budoucí novinářské práce, která je zatím v začátcích, nepracují s ní zatím ve větším tuzemská média, i když postupně začínají experimentovat například se strojovou žurnalistikou, tedy předstupněm plně automatizované umělé inteligence. Výzkum je proto zaměřen na vývoj a používání umělé inteligence tiskovými agenturami Reuters a AP, které s těmito nástroji už začaly pracovat a na jejichž případu hodlám ukázat možný budoucí nástup i praxi. V závěru zhodnotím největší výhody i nejdiskutovanější etické problémy fungování umělé inteligence v žurnalistice.

National Repository of Grey Literature : 135 records found   1 - 10nextend  jump to record:
See also: similar author names
1 Moravec, Viktor
4 Moravec, Vojtěch
1 Moravec, Vít
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