National Repository of Grey Literature 170 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The influence of innovative activities on foreign trade of the company
Potapova, Tatiana ; Milichovský, František (referee) ; Bočková, Nina (advisor)
This master’s thesis deals with the influence of innovation activities on foreign trade of a particular company. The theoretical part of the thesis deals with knowledge from the field of competitiveness, international trade and innovation. The second, practical part of the thesis analyses the influence of the performed innovation on the foreign trade of the company in the form of sales, operating profit and ROA, established and tested hypotheses. The aim of the thesis is, based on the assessment of the impact of product innovation on foreign trade, to propose appropriate measures in the field of foreign or domestic market for a particular company.
Expanding business activities by development of rehabilitation centre
Zapletalová, Veronika ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the development of business activities of the Naděje company regarding an opening of a rehabilitation centre. Theoretical part defines the main concepts which are significant to understanding this particular issue. In the analytical part, the company itself is presented and analysis of the inner and outer environment were made which are summarized into the SWOT analysis. The last part is devoted to opinions and recommendations for a successful development of the business activities of the particular company.
Differences in behavior of target groups of customers and their consideration in marketing communication
Trnková, Kristína ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the problem of diversity and differences of the customers‘ behaviour on Slovak and Czech market and applies theoretical knowledge on a specific automotive company. Based on research method, such as interview planned in advance, analysis of demografic structure of population and marketing mix, conclusions, differences in customer characteristics and in specific tools of marketing communication were deduced.
Proposal of Modifications of the Marketing Mix in the Selected Company
Vojta, Lukáš ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
Bachelor thesis makes proposals of modifications in marketing mix of selected company based upon analysis of current marketing mix. Thesis is divided into theoretical, analytical and proposal part. Theoretical part defines theoretical concepts in marketing and several analytical methods used for the company analysis. Analytical part consists of characterization of the selected company and analysis execution. Proposal part is focused on proposing changes in marketing mix of the selected company.
Improvement of Furniture Store's Marketing Mix
Jančar, Jaroslav ; Domanižová, Petra (referee) ; Milichovský, František (advisor)
The subject of this thesis is to design a marketing plan in the company. In my thesis I will analyse current status of the company, so I can identify deficiencies and design new solutions and improvements. The first part is theoretical, focusing on the basic concepts of marketing and introducing each analyse. The second part includes practical research, which aims to improve the marketing plan of the company.
Marketing communication of selected company
Grecová, Kateřina ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the communication mix of the traditional Czech company Šohaj služby s.r.o. This thesis is divided into two basic parts – theoretical and practical. The theoretical part is focusing on the fundamental literature related to the topic, which provides the reader essential information on this issue and helps him to better understand the practical part. The second part is focused on the company itself. It is analysed by using selected marketing models. It is evaluated how the company communicates with customers and provides them its products. In conclusion, it is suggested some possibilities how to improve communication with its current and potential customers.
The Reverse Logistics in Selected Company
Nečasová, Sára ; Skřehot, Tomáš (referee) ; Milichovský, František (advisor)
The thesis deals with reverse logistics in the manufacturing company German Motor Parts CZ, s.r.o. Based on the theoretical background, it carries out research and analysis of the company's activities from the logistics perspective. It examines reverse logistics activities, such as complaints and waste management, as well as conventional logistics activities from purchase to dispatch. The aim of the thesis is to suggest corrective measures that will lead to an improvement of reverse logistics in the company.
Proposal of Communication Mix in the Selected Company
Ziminová, Monika ; Erlebach, Ing, Jiří (referee) ; Milichovský, František (advisor)
The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.
Risks of Order Processing in the Selected Company
Kozlíková, Simona ; Krecháčová, Jana (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the risks of managing the course of the order in a selected company. It is a production plant of a globally operating concern in the automotive industry, focused on the production of lights. The thesis is divided into three parts. In the first part of the thesis is presented theoretical background based on the literature related to the selected topic. The next part is an analysis of the current situation, which contains a description of the company, a description of order processing in the company and an analysis of the risks that may occur in the selected process. The design part is supposed to propose measures that will lead to minimization of the most serious risks.
Proposal of Communication Mix in the Selected company
Matoušková, Petra ; Skálová, Martina (referee) ; Milichovský, František (advisor)
This theses deals with the communication mix for the shop and e-shop. The theoretical part of the thesis deals with marketing terminology. The analytical part of the thesis contains current state of the company in order to discover its core problems and drawing up new communication mix. New communication mix should improve strenghten its market position and attract new customers.

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