National Repository of Grey Literature 157 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Development of Business Activities for Selected Advertising Company
Blahová, Veronika ; Milichovský, František (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on the expansion of business activities for the advertising company Afinita, s. r. o., which specialises in the printing and production of promotional items. The main goal of the company is to develop its business activities, increase profits and strengthen competitiveness. The diploma thesis includes an analysis of the current state of the company and its industry. Finally, the return on investment will be evaluated and a new business model will be created.
The influence of innovative activities on foreign trade of the company
Potapova, Tatiana ; Milichovský, František (referee) ; Bočková, Nina (advisor)
This master’s thesis deals with the influence of innovation activities on foreign trade of a particular company. The theoretical part of the thesis deals with knowledge from the field of competitiveness, international trade and innovation. The second, practical part of the thesis analyses the influence of the performed innovation on the foreign trade of the company in the form of sales, operating profit and ROA, established and tested hypotheses. The aim of the thesis is, based on the assessment of the impact of product innovation on foreign trade, to propose appropriate measures in the field of foreign or domestic market for a particular company.
Proposal of Marketing Mix for Product Placed on the Slovak Market
Vepřková, Markéta ; MBA, Martin Novák, (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on the issue of marketing mix for a newly introduced product on the foreign market. The thesis contains four parts – introductory, theoretical, analytical and design part. In the introductory part of the thesis, the problems and objectives of this work will be describe closer. The theoretical part deals with the basic concepts of marketing, marketing mix and analysis of the company and its surroundings. The following section contains the characteristics and analysis of the current state of the selected enterprise and selected foreign market. The last part of the thesis contains a proposal of a marketing mix for a newly introduced product on a foreign market.
Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
Risk management of orders in confectionery operation
Procházková, Anna ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on the study of the risks in order processing in confectionery company. The order is implemented in manufacturing company named MLSNÁ HOLKA. The company is specialized on the production of confectionery products such as donuts and macaroons. The first part of the thesis is focused on theoretical basis. The second part includes introducing of the company and their products, analysis of the order processing (beginning from receipt of demand from customer to production and to the shipment of the final product). Final part will include proposed changes to improve the whole order processing in the company.
Risks management of orders in a non-banking institution
Kopecká, Jana ; Kocourková, Jana (referee) ; Milichovský, František (advisor)
The diploma thesis deals with the issue of risk management during the contract in Provident Financial company which focuses on short-term and mid-term loans. This thesis is divided into three parts. The first part provides theoretical basis based on professional literature. The analytical part is focused on introduction of the company, description of the course of the contract and risks associated with it and analysis of external environment. Last part shows proposals to minimize the risks mentioned in the analysis and a proposal for new information system, which is important for the company.
Risks of Order Processing in Company
Skrovná, Nicole ; Kelblová, Jana (referee) ; Milichovský, František (advisor)
The diploma thesis titled Risk Management of the course of the contract in the company deals with the risk analysis of outsourcing accounting and tax company Accace Outsourcing s.r.o.. The work is divided into three parts. Part theoretical describes theoretical base based on specialized literature. The analytical part analyses the current state of the company and describes the contract’s progress. The design part draws conclusions from analyses, proposes and seeks measures to reduce or eliminate identified risks.
Risks of Order Processing in the Company
Šmerdová, Daniela ; Vykoupilová, Veronika (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the risk management of the order by iMi partner a.s., which deals with production and printing of promotional items. The thesis is divided into three parts. The first part is devoted to the theoretical part, where the basic concepts that are related to the given topic are explained. The second part is an analysis of the current state of the company. This section describes in detail the business and processes that take place during the engagement. Risks are identified in each course and risk-weighted by the FMEA method. The last part concerns proposals for measures to reduce or eliminate the most serious risks.
Contract Management Risks
Červená, Nikola ; Kuba,, Karel (referee) ; Milichovský, František (advisor)
This diploma thesis deals with the risks of order management in the company. It is the company DIPO, which manufactures custom work clothes. The thesis is divided into three parts. In the theoretical part, the basic terms are described on the basis of literature and are related to the selected topic. Another part of the thesis is the analysis of the current state. This part of the thesis is focused on the characteristics of the selected company, description of the course of the order and on all possible risks that may occur during the execution of the order. The design part is made to suggest measures that would minimize or eliminate the most risky factors of the order, thereby improve the entire order management.
The Business Plan for Establishment of Family Pension in Town Tři Studně
Nedvědová, Jana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.

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