National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of Consumer Behavior in the Czech Market of Women´s Hair Care Appliances
Malá, Tatiana ; Tahal, Radek (advisor) ; Vacková, Pavlína (referee)
The aim of the thesis is to analyse the women hair appliances market in the Czech republic and to evaluate the perception of the brand Rowenta. The thesis is divided into two main parts. The theoretical parts describes general knowledge of the topic with focus on consumer behavior, psychological and social factors affecting consumer buying process. At the beginning of the practical part, the main competitors on the hair appliances market in the Czech republic are introduced. The main part covers primary research, where data obtained from online questionnaire survey are analysed with focus on understanding the consumer buying behavior on this market. The conclusion contains suggested recommendation for the future prosperity of the brand.
Corporate social responsibility – social pillar
Malá, Tatiana ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The main goal of this Bachelor Thesis is to introduce the concept of Corporate Social Responsibility (CSR) with a focus on social pillar in external and internal dimension of the organization. The Bachelor Thesis is divided into a theoretical and a practical part. The theoretical part contains the general characteristics of the concept of CSR, clarifies the benefits and criticism, methods and areas of application, attitude of Europe towards Corporate Social Responsibility. Furthermore, theroretical part focuses only on the social pillar of CSR, introducing standards applicable in a given pillar and examining in detail the ways companies behave responsibly towards employees and external entities. The practical part is focused on the social pillar of CSR concept implemented in internationally operating company ABB. The work submits proposals for possible expansion of activities in the social field of CSR in ABB CZ by comparing the concept of the company in the Czech Republic and abroad.

See also: similar author names
8 MALÁ, Tereza
8 Malá, Tereza
1 Malá, Terézia
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