National Repository of Grey Literature 12 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Positive and negative image of pharmaceutical industry in czech printed media
Kadlecová, Markéta ; Cebe, Jan (advisor) ; Lysoňková, Lenka (referee)
The diploma thesis Positive and Negative Image of Pharmaceutical Industry in Czech Printed Media focuses on the media image of the pharmaceutical industry in three Czech daily newspapers (Hospodářské noviny, Mladá Fronta DNES and Blesk) during the years 2001, 2002, 2011 and 2012. The aim of the thesis is to analyse the media content and discover the topics associated with the pharmaceutical industry including the connotation of the articles. The thesis is divided into three chapters. The first chapter describes the character of the pharmaceutical industry in general and in the Czech Republic with an emphasis on the specific restrictions of pharmaceutical business in media. The second chapter summarises the theoretical background of the thesis, which is essentially the concept of agenda-setting. It also describes the researched media and the method of quantitative and qualitative content analysis which were used in the thesis. The last chapter analyses and interprets the results of the research and concludes all gathered information.
The death of L. I. Brežněv and it's reflection in czech newspapers
Svobodová, Petra ; Bednařík, Petr (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis "The Death of L.I. Brezhnev and its Representation in the Czech Contemporary Press" illustrates the way in which contemporary journals informed the public about the death of Soviet leader Leonid Ilyich Brezhnev in November 1982. Research in this area will include the analysis of three Czechoslovak national newspapers (Rudé právo, Mladá fronta and Svobodné Slovo) and one regional newspaper (Večerní Praha). The reference period of the study is November 1982 (from November 1st 1982 till November 31st 1982). The thesis will firstly analyze the way how contemporary journals wrote about Leonid Brezhnev during the time before his death (particularly we will search for any information in media connected to Brezhnev's deteriorating health condition), secondly it will research what kind of information media provided about Brezhnev's death and subsequent burial. Finally it will describe the image of Leonid Brezhnev presented by media in connection with the above mentioned events. The theoretical part of this thesis presents the personality of Leonid Brezhnev, who was the leader of the Soviet Union since 1964 when he was elected as the First Secretary of the Communist Party until his death in 1982 and it portrays his political career and the cult of his personality in the last years of his life. Powered...
The Analysis of MF DNES's Project: Students Read and Write Newspaper
Doskočilová, Lenka ; Sládková, Hana (advisor) ; Lysoňková, Lenka (referee)
This bachelor thesis deals with the analysis of a project designed to promote media literacy among secondary school students. It is divided into two parts: theoretical and practical. In the theoretical part basic terms related to media education, its current status in the Czech Republic and the inclusion of media education in the curriculum are defined. Two main approaches in the development of media education are looked at in detail. The practical part explains the history and present situation of the organization behind the project, including its actual market position. It further describes in detail, the project itself, its rules, schedule, as well as its stated intention. It shortly mentions several abroad projects with similar themes, which puts the project into an international context. It briefly analyzes the themes, in which the students were engaged. The main goal of this thesis is to analyze the students' outcomes in one topic of the examined volume. It focuses on the students' contributions, which were published in the printed journal, and therefore, shaped the media image of the project. Finally, it tries to interpret the views of secondary school teachers and students, who were involved in the project.
The trial with protectorate government and its presentation in the contemporary newspaper
Schönfeldová, Dagmar ; Bednařík, Petr (advisor) ; Lysoňková, Lenka (referee)
The bachelor's work "The Trial with Protectorate Government and its Media Portrayal in Contemporary Press" is focused on judicial process with former protectorate government and its medial presentation. The task was to analyze articles of the periodical press Lidová demokracie, Svobodné slovo, Rudé právo and Čas in the key examined period of months from April 1946 until August 1946. The question of post-war retributions is related to this topic. Post-war period after May 1945 was characterized by the tendency of the state to re-establish political and economy stability and the effort to punish war betrayers and collaborators. The extraordinariness of the trial was proved in many details as application of specific legal framework, nonstandard form of the charge, presence of nonprofessional judges in senates of the extraordinary courts etc. Individual journals informed about the trial and accused ministers with various accent. Considerable media attention was paid especially to the declaration of adjudgement and tendencies to its revision.
Nazi propaganda with the theme of judaism in Národní politika (1939-1941)
Blichová, Larisa ; Dolanský, Pavel (advisor) ; Lysoňková, Lenka (referee)
The thesis is making a qualitative analysis of the Nazi propaganda in Národní politika during the period 1939-1941. These first three years of World War II were most important in shaping the cooperation between the media and the occupying power. The thesis is focused on anti-Semitic propaganda and its development during those three years in one of the most highly read daily newspaper in the Protectorate. Through the examples of a few chosen articles and adverts, this propaganda is shown concretely. The texts are analysed to reveal their true meaning, as well as the real authors and readers. By real authors, I mean the Nazis and the occupying power, as most of the articles from the following period are missing a signature. Texts are chosen from different times of year and from different sections of the paper, and each chapter includes a short overview of the historical context. There is a summary of propaganda tools, trend changes in protectorate communications, and changes in showing Jews at the end of the thesis.
How changed the image of the Soviet Union in the protectorate daily press-comparison of the contemporary media contents in August-September 1939 and June-July 1941
Lysoňková, Lenka ; Bednařík, Petr (advisor) ; Krejcar, Robert (referee)
Diploma thesis "Change of the Soviet Union image in the protectorate press based on comparison of the media content from the turn of August/September 1939 and June/July 1941" deals with the manner in which the protectorate newspapers informed about the Ribbentop-Molotov Pact and later about the German invasion of the Soviet Union. The examples of these events and their reflection in the Protectorate press demonstrate how flexibly the protectorate propaganda responded to the current political line. For the purposes of the thesis, there have been selected four newspapers: Polední list, Večerní České Slovo, Lidové noviny and Venkov. These periodicals were examined in two time-bound periods, from 23rd August till 27th September 1939 and from 16th June till 14th July 1941. The methodology used is a historical comparative analysis, which discusses the transformation of Protectorate propaganda attitudes in the dependence on the historical context, and semiotic analysis, which deals with period media discourse and reveals ideology sustained on the level of sign systems.
American bombimg of prague in february 1945 on pages of daily period newspapers
Dostálová, Marie ; Bednařík, Petr (advisor) ; Lysoňková, Lenka (referee)
This bachelor thesis "The American bombing of Prague in February 1945 as covered by period newspapers" deals with media image of the Allies of World War II (Americans and Brits) and coverage of the bombing in the legally published Czech dailies. United States Army Air Forces carried out the air raids over Prague on 14th February and according to American pilots it was the result of a navigation mistake: at the same time, a massive bombing of Dresden was under way, 120 km north from Prague. The thesis describes and analyses newspaper articles published from February 1, 1945, to March 14, 1945, in following state periodicals: Lidové noviny, Národní práce, Večerní České slovo, and Venkov. The then press was subjected to severe censorship, which shaped whole media agenda. In order to control what comes out, Nazi officials appointed censors to editorial staffs. The thesis depicts the process, in which the Protectorate of Bohemia and Moravia was established, censorship practices, historical context, and profiles of studied periodicals. Its main part consists of descriptions of selected articles about the Allies from before the air raids, all texts about the bombings from the following two weeks, and relevant mentions from the last researched phase, i.e. March 1 - 14, 1945. The study's goal is to provide a...
Signs and sign systemes in an advertising ellection camlaign
Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.

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