National Repository of Grey Literature 6 records found  Search took 0.00 seconds. 
Spotrebiteľské chovanie na trhu dekoratívnej kozmetiky
Lišková, Veronika
Veronika, L ., Consumer behavior in the market of beauty products. Diploma thesis. Brno: Mendel University in Brno, 2016. The diploma thesis deals with consumer behavior on the market of beauty products in Slovakia. The thesis explores the market of beauty products, finds the development of consumer spending and identifies factors affecting consumers during shopping for beauty products. In the thesis there are used techniques of marketing research like questionnaire, qualitative interviews and cluster analysis. The output of the thesis is to determine the factors influencing consumer behavior, characteristics of segments and marketing recommendations for the market of beauty products.
Selected elementary schools pupils' knowledge of fruits and vegetables and their importance to human health
Lišková, Veronika ; Váchová, Alena (advisor) ; Hanušová, Jaroslava (referee)
The theoretical part of this thesis deals with the importance of fruits and vegetables from the point of view of human health. In the first part, the chapters deal with the division of fruits and vegetables into groups and the importance of specific fruits and vegetables. Other chapters deal with vitamins, minerals, and fiber, which are abundant in fruit and vegetables. The "Ovoce a zelenina do škol" project is also an integral part. In the last part of the theoretical part, thematic plans of elementary school Bratří Venclíků are discussed, specifically the topics related to fruits and vegetables. The practical part is based on the results of a quantitative survey in the form of a questionnaire, which focused on pupils' knowledge of fruits and vegetables and their importance for human health. The research was carried out at two primary schools in Prague, namely Bratří Venclíků Primary School and Campanus Primary School. Some of the questions are focused on the popularity of fruit and vegetables among pupils, and some questions are in the form of tests about the knowledge of vitamins, minerals, fiber, alternative nutrition and other topics related to fruits and vegetables. The results show an average to below-average student knowledge of fruit and vegetables. In total, pupils chose 695 correct...
Over-indebtedness of young people in the Czech Republic
Lišková, Veronika ; Angelovská, Olga (advisor) ; Trlifajová, Lucie (referee)
The master's thesis "Over-indebtedness of Young Generation in the Czech Republic" deals with over-indebtedness of individuals at the age of 18 to 26 years. Over-indebtedness is a general social problem as all age groups get overburdened with debt. However, it is important to focus on the issue of young people's over-indebtedness directly because the young generation represents people who are or will be active in the general working process. The authoress of the thesis points out the young generation's over-indebtedness and provides an overview of development of this issue in 2008 - 2015. She also examines the most frequent causes which she has found out using questionnaires and data collected. In her work, the authoress also outlines a gradual development of possible indebtedness, which primarily includes loans, from both banks and other institutions, followed by a court procedure and execution of the judgement. A possible solution to over-indebtedness then consists in filing a petition with a court to permit a personal discharge from debts. The work aims at finding out and examining development of the young generation's indebtedness in the Czech Republic, analysing causes of over-indebtedness, describing the changes of the causes in time and at analysing the process of discharge from debts, which...
Informačné zdroje a ich vplyv na rozhodovanie mladých l'udí pri výbere produktu cestovného ruchu
Lišková, Veronika
The main goals of my bachelor thesis are to find out what information resources young people use choosing their vacation, and following recommendations for the tourism promotion, especially marketing communication for this segment. The analysis was practiced through the survey and its evaluation. Theoretical part analyses marketing problems of tourism and information resources as well as consumer behaviour, market segmentation and marketing research.

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2 LIŠKOVÁ, Vendula
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