National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of weather effect on TV audience
Leová, Monika ; Arltová, Markéta (advisor) ; Hanzák, Tomáš (referee)
Diploma thesis analyzes the influence of weather on TV audience in the Czech Republic in 2012 to 2016 by using data of the Association of Television Organizations and meteorological data of the Czech Hydrometeorological Institute. The first part of the thesis deals with the phenomenon of TV ratings, discusses its importance for contemporary society and puts it in the frame of other leisure activities. Additionally, it introduces the current Czech TV market, electronic measurement of TV ratings, its main institutions and complementary research. The empirical part of the diploma thesis focuses on realization of the statistical analysis. Weather components (temperature, rain falls and cloudiness) that affect TV viewing have been identified by using a suitable regression model and their weight in the aggregate meteo factor have been determined. The final model, in addition to weather elements, takes into account calendar effects (day of the week, holidays, season) as well as interaction between weather and calendar effects. The model was applied to total TV audience as well as to selected groups of TV channels, to individual age categories, whole day, prime time and off time and also separately to so called guests TV audience.
The forecast of attendance in Choceň up until the year 2015 through the time series
Leová, Monika ; Arltová, Markéta (advisor) ; Langhamrová, Jana (referee)
This thesis focuses on the analysis of the demographic development and student attendance at kindergartens and primary schools in Choceň. The main objective is to forecast the number of students enrolling in the first year program's up until the year 2015. Predicted numbers are then compared with the current capacities at these school institutes and, in conclusion, the appropriate solutions are suggested. Sample procedure and generated forecast can be useful to Choceň Council to prevent the problems with insufficient capacity at kindergartens and primary schools.

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1 Leová, Minh Thuy
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