National Repository of Grey Literature 23 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Innovation Marketing Strategy of Selected Sporting Events
Zezula, Vojtěch ; Doležal, Tomáš (referee) ; Kysel, Jiří (advisor)
The aim of this thesis is to design modernisation of marketing strategy which will be done by using data from previous Taekwon-Do ITF league. Introductory and theoretical part of the thesis clarifies terms necessary for second analythical part of the thesis. First part explains terms such as marketing and marketing strategy, following practical part consists of an analysis of previous Taekwon-Do ITF league. Results gained from such analysis constitues a basis for inovation of marketing startegy of the event.
Project - Secondary School Sports League
Novotný, Dominik ; Antoš, Petr (referee) ; Kysel, Jiří (advisor)
The bachelor thesis focuses on creating a concept of sports league for high schools in the Czech Republic and on its practical use. The purpose of the thesis is to show all the important information for creating sport league at the secondary schools. It analyzes the current situation and suggests a particular solution.
Innovation Marketing Strategy Selected Sports Organizations
Šášková, Simona ; Hniličková, Barbora (referee) ; Kysel, Jiří (advisor)
The Bachelor Thesis deals with an innovation of marketing strategies of sports organization DANCE STUDIO B-FRESH. The theoretical basis of the work focuses on the general theory of marketing, specifics and trends of sports marketing. The analysis of the current situation describes in detail the whole organization. It is used together with the survey results for my own innovation proposals.
Project - Organizing Cycling Training Camp Abroad
Ohřál, Adam ; Kundera, Václav (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis is focused on creating a project - organizing a bike training camp abroad. Based on the initial theoretical knowledge, analyzed the current market environment and competition, followed by creation of a project with economic evaluation and marketing proposal.
Project - Fitness Program for Gyms and Fitness Centers
Dovrtěl, Michal ; Drbošalová, Veronika (referee) ; Kysel, Jiří (advisor)
Bachelor thesis is focused on creating a business plan about comprehensive fitness program. The work is based on the theoretical part which includes all aspects used later in the practical part. The whole work is based on an analytical part where I deal with facts about the creation of this program. The practical part is elaborated a detailed economic proposal.
Project - Organization of Dance Marathon
Fikejzová, Kristýna ; Mach, Jan (referee) ; Kysel, Jiří (advisor)
This bachelor thesis deals with organization of dance marathon. In a theoretical part some terms are characterized, such as a manager, project management and sport marketing. The readers are also given information about dance features and characteristics. I used the survey and SWOT analysis to analyze the present state. Furthermore I deal with preparation and organization of dance marathon including the proposals for its innovation.
Innovation Marketing Strategy of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Kysel, Jiří (advisor)
The bachelor thesis deals with the marketing strategy of the Beskydská laťka. In the theoretical part a terminology of marketing and marketing strategy is defined. The practical part is focused on a design of marketing strategies. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing strategy of this event. Based on the results of the analysis a proposal of a modernization marketing strategy is carried out.
Innovation Marketing Strategy of Selected Sporting Events
Cupalová, Nicol ; Smolka, Ondřej (referee) ; Kysel, Jiří (advisor)
The Bachelor thesis deals with innovation of marketing strategies of selected sporting events GALA DNACE STARLET 2014. The theoretical basis of the work focus on the general theory of marketing, specifics and trends of sports marketing. Analysis of the current state detailing the entire event for use on subsequent proposals of its own innovations with the results of the questionnaire.
The Strategy of Raising Funds for Selected Sports Event
Kováčová, Hana ; Meluzín, Michal (referee) ; Kysel, Jiří (advisor)
This bachelor´s thesis is focused on the strategy of raising funds for a specific sport event; to be presice, for the tennis tournament TC Brno Cup. The thesis presents an evaluation of the tournament held last year and it submits own proposal developed for its better funding.
Design of Innovation Organizations Selected Sporting Events
Holländerová, Petra ; Stránská,, Soňa (referee) ; Kysel, Jiří (advisor)
The BA thesis focuses on a proposal for innovation of organization of a basket-ball tournament. The thesis consists of a theoretical and analytical part and the proposal proper. A survey was employed in order to investigate the relevant status of basketball-related activities in Slovakia. The thesis includes a detailed financial, marketing and management plan for the sporting event in question.

National Repository of Grey Literature : 23 records found   1 - 10nextend  jump to record:
See also: similar author names
1 KYSEL, Jiří
3 Kyseľ, Juraj
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