National Repository of Grey Literature 33 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Socioeconomic passportization of immovable cultural heritage
Kouba, Vojtěch ; Lindner, Milan ; Vořechovský, Jan ; Dostál, Petr ; Pátek, Zdeněk ; Dianová, Markéta ; Titelbachová, Šárka ; Tyslová, Irena ; Straka, Michal ; Zelený, Martin ; Kubaš, Mario ; Hanzlík, Jan ; Vančurová, Alena ; Vond, Zdeněk
Předkládaná metodika je výsledkem aplikovaného výzkumu a je zaměřena na ekonomiku památek, resp. nemovitých objektů prohlášených kulturními památkami České republiky. Jejím cílem je vytvoření pasportů ekonomických hodnot pro jednotlivé památkové objekty, v případě využití metodiky orgány veřejné správy i pro soubory památek určitého druhu či soubory památek na vymezeném území.
Fulltext: Download fulltextPDF
Analysis of the Media Strategy of Díky, že můžem – Korzo Národní
Hájíček, Jan ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The thesis aims to evaluate the media strategy of street celebrations of November 17th called Díky, že můžem - Korzo národní and to find suitable solutions ehich would help to increase its effectiveness. Theoretical part describes basic concepts of media communication, the environment of non-profit organizations and the possibilities of their public relations and presentation in media. The practical part is focused on the production and organization of the event Díky, že můžem - Korzo Národní and the analysis of its media strategy. The analysis is focused on the evaluation of press releases and other media relations tools. Based on the results of quantitative analysis of the content of the media outputs the thesis identifies the potential steps which would help to increase the effectiveness of the media strategy of Díky, že můžem - Korzo národní.
Specifics of the management of creative workers: Animation studio Wil Film case study
Janouchová, Veronika ; Hanzlík, Jan (advisor) ; Kubaš, Mario (referee)
The aim of this thesis was to, through the thematic analysis, explore which factors influence management of creative workers and how they affect management and organization of the creative firm - CGI studio Wil Film. In conclusion, this thesis has found out that main factors are: rapid growth and transformation of the firm into more permanent form, power of informal organizations and creative work itself. In respons to the negative effects of these factors on creative workers, management established a new postion of HR manager who is carrying out several practices to reduce the negative effects. Training, personal and professional development and retention practices helped to balance Wil Film and positively contributed to firms prosperity. These practices are in contrast with literarture that assumes that HR practices make no sense in the creative industries.
Signal Festival, its presentation and medialization
Krýslová, Eliška ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The present bachelor thesis is focused on the presentation and medialization of the light festival entitled Signal Festival. It analyzes and compares the medialization of all four editions of the festival, which were held between the years 2013 and 2016. The theoretical part of the thesis is focused on methods used in media research. It also deals with the transformation of a cultural event into media event and specifically factors influencing this transformation. The practical part provides a quantitative analysis of media outputs during each of the editions of the festival, based on individual media outputs recorded in the media database Anopress. The thesis finishes with an evaluation of the efficiency of communication between the festival and media organizations.
Specialized TV channels in the Czech Republic
Němečková, Tereza ; Hubáček, Ondřej (advisor) ; Kubaš, Mario (referee)
The subject of this bachelor thesis is the analysis of the origin, development and operation of thematic television channels in the Czech Republic and their cultural, social and economic context. The theoretical section defines the significance and the role of television, media specialization, audience profile description and survey of the Czech TV market. The most crucial chapter introducing the second section is dedicated to the particularities of the television market. The empirical part is devoted to the analysis and comparison of two thematic television channels, Z1 and Televize Metropol. It furthermore deals with the possible development of the TV market and the prospects of TV as a medium. The aim of this thesis is to address the question whether thematic channels have the potential to gain a critical audience in order to sustain long term broadcasting.
Creativity and Creative Industries: Redefinition of Economy and Culture
Kubaš, Mario ; Patočka, Jiří (advisor) ; Riedlbauch, Václav (referee) ; Kloudová, Věra (referee)
A dissertation entitled Creativity and Creative industries: Redefinition of Culture and Creativity presents a current paradigmatic shift, deep-rooted in 80th . The study is divided into three main parts. First one analyses a change of paradigm using a cultural, economic and psychological approach. The second part employing a cultural statistics method describes the changes in a cultural consumption and participation. The final part proposes two possible scenarios of a future position of a mainstream cultural production. In the introductory part an author delineates four main reasons of the ongoing paradigmatic shift: the radical change of a geopolitical situation in the break of 80th and 90th causing the democracy a liberalism expansion; an intellectual migration in 90th provoking an increasing concurrence among the educational institutions; a digital revolution redefining the communication principles and their space-time dimension, being at the same time a part of an economic revolution consisting in an enhancing trade of intangible goods; a growing interest in cultural and creative goods becoming a nourishment of current paradigmatic shift. These processes are resulting in a concept of culture and creative industries which represent a new kind of symbiosis between culture and economy. The study...
Design and innovations: Conditions and qualities of cooperation between companies and designers
Matějková, Kamila ; Kubaš, Mario (advisor) ; Hucková, Barbara (referee)
The diploma thesis deals with design as part of creative economy and design in the context of corporate innovations. The aim is to analyze the conditions and qualities of cooperations between companies and designers in the Czech Republic, to identify barriers to effective collaboration and to propose steps leading to development of cooperation between businesses and designers. Tool for the analysis is research in the form of a questionnaire survey among Design Competitiveness programme participants, which the agency CzechTrade implemented in 2013 and 2014 to support projects of cooperation between companies and designers. Conditions and qualities of cooperation is explored in the following aspects: establishment of cooperation, objectives and results of the collaboration, progress of the cooperation and obstacles to effective cooperation. The research is complemented by a case study of a specific project of such cooperation, the development of a new product line by the Mikov company.
Home concerts in the 21th century
Jouza, Vojtěch ; Kubaš, Mario (advisor) ; Riedlbauch, Václav (referee)
This bachelor thesis discusses home classical music concerts in the 21st century as a social phenomenon, that is described in this thesis in a broader sense as a economic process and also discribed from a historical and practical perspective. The theoretical part deals with the history of music production and describes the influence of technical reproducibility of the work and the decline of classical music in the 20th century on home concerts. The practical part is focused on a comprehensive evaluation of the project, which launched the initiative Vážný zájem and comparisons of models organizing home concerts of classical music in the 21st century in Germany, USA and the Czech Republic.
Financing options of Czech feature film from the perspective of creators
Pinďáková, Eliška ; Hanzlík, Jan (advisor) ; Kubaš, Mario (referee)
This thesis evaluates the financing options of Czech feature film from the perspective of the creators. The first part deals with an overview of the options and their brief description, the second part focuses on the analysis of interviews with filmmakers who answered questions about the choice of the producer, the level of budget, experience with specific resources and finally presented their own opinions about the general possibilities of financing of Czech films. The final summary is established on the basis of the analysis of the interviewees's opinions and experience.
The position of video game industry among the creative industries in the Czech Republic
Roubíčková, Anna ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The diploma thesis entitled "The position of video game industry among the creative industries in the Czech Republic" brings up a complex view on the Czech video game market. It has been created based on data acquired from numerous local and international scientific studies and also using interviews with selected representatives of the Czech video game market. It has turned out that the Czech video game industry builds up its economical position step by step. Its year-on-year turnover grows and thus gradually counts up to even larger portion of the return of cultural and creative industries. This happens spontaneously, without systematic support from the national or local governments. However, such a support is common in other European countries. Interested parties that play a part in the Czech video game market would be (according to conducted interviews) very interested in this kind of support, mainly in form of tax relief and the promotion of local developers abroad (which would also bring foreign investors into the country). Thus, the claim that the implementation of institutional support of Czech video game would solve its two most acute problems, is valid. All addressed representatives (coming from different segments of video game market) have confirmed that these two issues are the lack of financial and marketing support. In case these barriers of market development are removed, the process of growth of the Czech video game market as a strong member of the industry would speed up significantly. All abovementioned facts, along with other aspects of the problematics, are reflected in SOAR analysis that brings the thesis to an end.

National Repository of Grey Literature : 33 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.