National Repository of Grey Literature 35 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The MeToo movement and its reflection in selected Czech printed media outlets
Knížková, Gabriela ; Krobová, Tereza (advisor) ; Osvaldová, Barbora (referee)
This Bachelor thesis aims to research and describe the media image of the MeToo movement, which prompted women to share their experiences with sexual violence on social media. The theoretical part of the thesis introduces the MeToo movement and its evolution from a local initiative to help socially disadvantaged African American women to its current state, impacting predominantly the American entertainment industry following the scandalous sexual predátory behavior of Harvey Weinstein, a Hollywood producer. The next chapter describes the way the MeToo movement proceded to affect the Czech Republic a the reactions it elicited in Czech society. The thesis also examines the complex issue of sexual violence, its forms and effects and the way its looked upon in Czech society. The media research in this thesis studies texts from Czech online media outlets iDNES.cz, Novinky.cz and Respekt.cz, published between November 2017 and January 2018. The research is completed through the method of triangulation. The method of Berelson content analysis is used and followed by a qualitative method of interpreting the texts. The thesis is complete with charts and a list of analysed articles.
Obesity and fat shaming in media on the example Patricie Solaříková and Super.cz
Bečvářová, Lucie ; Krobová, Tereza (advisor) ; Osvaldová, Barbora (referee)
The adoration of thinness and the cult of perfect body has been an issue for many decades; with substantial contributions of the mass media and the press. As consequence, the phenomena of fat-shaming and fat-glorification become prominent, either by denouncing obesity and humiliating the overweight, or by worshipping the obese and elevating their status above the slender people. The theoretical part of the thesis aims to introduce the first phenomenon, which condemns the corpulent population disregarding their state of health and other aspects of life, capable of causing an unfounded weight increase, and to depict the approach of the media (tabloids in particular) towards the excess weight. The practical part of the thesis is concerned with analysing selected articles of a tabloid journal Super.cz, beginning with characterising its content, target audience and focus, and strives to reveal specific instances of fat-shaming on articles regarding the fluctuating weight of actress Patricie Solaříková between years 2013 and 2017. The practical part opens with presentation of the actress and apart from analysing the approach of Super.cz in articles regarding the actress' weight, the thesis deals with the frequency of such articles and the proportion of the aforementioned articles to columns concerned...
Deconstruction of the menstrual taboo in the "Nemusíš" advertising spot
Vodičková, Marie ; Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
The bachelor thesis entitled "Deconstruction of the menstrual taboo in the "Nemusíš" advertising spot" deals with the method in which the taboo topic of menstruation is treated in advertising. The theoretical part of the thesis offers an explanation of fundamental terms such as menstruation, taboo and menstrual taboo. Attention is paid to menstruation from both a biological and a social point of view. The thesis gives an overview of how menstruation is dealt with in so-called menstrual art, popular culture and advertising. The paper examines the way in which sanitary pads and tampons are communicated within the menstrual taboo. The aim of the thesis is to analyze how the spot "Nemusíš" (translated as "you do not have to") by the brand Ria faces advertising clichés, which are widely represented in advertisements for women's pads and tampons in the form of image or language metaphors. Both the technical attributes of the spot and the narratives associated with menstruation, which cover topics such as menstruation shame, men and menstruation, language taboos, visualization of menstruation in the public, etc. This ad shows a world in which women are not always happy while menstruating, unlike the "advertising reality".
Man's family roles in commercials and their presence in contemporary Czech TV advertising
Švigová, Barbara ; Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
This bachelor's thesis focuses on the representation of man's family roles and male domesticity in marketing communication. The main objective is to describe how the man's role in the domestic sphere is portrayed in advertising and its changes through time and to find out to what extent those changes are reflected by Czech television advertising. In the theoretical part, the thesis briefly deals with the concept of masculinity, gender stereotypes in the media and their impact on the society. Then it summarizes the changes of the man's family role due to industrialization and later the emancipation of women. The pivotal part of the thesis focuses on the representation of man's family roles in advertising. Firstly, it describes traditional stereotypes connected with the representation of masculinity and the offensive portrayals of male domesticity. Furthermore, it focuses on the emerging trend of positive representation of the man's family role and fathers in particular. The practical part of the thesis consists of research. The main research question was whether traditional stereotypical images or new positive images of male domesticity predominate in contemporary Czech television advertising. For this purpose, the research uses quantitative and qualitative content analyses of commercials...
Marketing Practices on Pornsites
Votruba, Daniel ; Krobová, Tereza (advisor) ; Vranka, Marek (referee)
This bachelor thesis analyses the relation between internet pornography and marketing communication. The topic has lately been very relevant, as it examines the dynamic internet porn industry combined with the phenomenon of the last decade - marketing. The theoretical part of the thesis outlines the basic facts, genesis and history of pornography in the online environment. The influence of pornography on the technological developments of the internet is also described. The thesis introduces the basis of marketing communication that is relevant to the applying practices which lead to profit in the context of the pornographic industry. Key online marketing tools, which are used for advertising purposes on porn sites are introduced. At the same time, specific concepts related to the operation of erotic content are defined, furthermore, various types of business models are listed. The practical part deals with the analysis of advertising space on porn sites and together with this, it describes particular examples of communication within the activities of individuals as well as companies whose marketing activities are related to the porn industry. In particular, the factual communication practices and their effectiveness for profitability on the porn sites are primarily investigated. The content...
The Change of Product Placement and its Influence on the Maskulinity of James Bond character
Vokatá, Gabriela ; Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis focuses on the change of product placement and its influence on the masculinity of James Bondy characters. In the theoretical part is first described gender theory, gender socialization and gender stereotypes. Attention is also paid to masculinity, especially to the concept of hegemonic masculinity, and after that the work is focused on the relationship of gender in media and advertising. Then the concept of product placement in marketing communication, its types and psychological aspects are presented. The work also deals with product placement efficiency and examples that are given. Based on the theory of the first two chapters, the third part describes James Bond's masculinity, the chapter focuses on two different actors, Bond's representatives. The content and descriptive analysis in the practical part describes product placement in selected audiovisual material. These are four film adaptations of Ian Flemig's novels: Golden Eye (1995), Tomorrow Never Dies (1997), Casino Royale (2006) and Skyfall (2012). At the end of the thesis, the author assesses the knowledge from the practical part. The aim of this thesis is to find out if the change of product placement influences masculinity od James Bond character.
The development and position of female characters in the Witcher video games series
Boukalová, Kateřina ; Krobová, Tereza (advisor) ; Miessler, Jan (referee)
This work focuses on the analysis of visual representation, behaviour and development of female characters in the video games series the Witcher, which consists of three games with consequential stories. The aim of this work is to analyse all female characters that appear in this three-part series, from main characters to supporting characters and female monsters. In the first part of this work, there is the theoretical clarification of the basic gaming terms and how the gender problematics are connected with video games - namely femininity, sexism and basic female archetypes, which are an inseparable part of games. Furthermore, the thesis introduces the origin of the Witcher world as well as its main hero, Geralt, and briefly introduces the plot of the series. In the second part of this work, the three main characters of the series are analysed in the terms of their visual representation, behaviour, motivation as well as their relationship with the main hero, their behaviour during fights and their relationships with other characters. Furthermore, this work analyses selected female characters, which are examined as individuals (for example sorceresses and warriors) or as groups (for example village women, town women and vampires), according to how significant they are. This thesis focuses on how...
Sexting as a common practise in media users life: analysis of social media phenomen
Veselá, Gabriela ; Krobová, Tereza (advisor) ; Vochocová, Lenka (referee)
In recent years, sexting has become common part of online communication. This thesis aspires to analyse this media phenomen and sexting behavior among online users. One of the aim of the thesis is to find out if gender differences among online sexual communication occur. For purpose of this thesis, I used quantitative method of research and analysed data extracted from the questionnare distributed among internet users with use of statistics. Research did not prove gender difference in frequency of sexting, however men were more open to sexting outside of stable relationship. Although research did not confirm presumption suggesting that women deal with greater negative impact of sexting, women displayed higher concerns about risk and stigma related to online sexual communication. These concerns could be effected by gender stereotypes in sexual behavior sustained by society.

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