National Repository of Grey Literature 110 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Protecting landscape with significant cultural and historical values - Natural park Horní Střela
This bachelor thesis deals with the protection of landscape with significant cultural and historical values on the specific case of the natural park Horní Střela. It aims to identify culturally historical phenomena in the landscape. It uses old maps and aerial photos to compare with the current state. It also takes into account the territorial planning documentation of the respective municipalities and regions. The introduction is devoted to the goals and hypotheses of work. The following are the theoretical chapters where individual concepts are explained on the basis of literature and methodology is set. The next part is devoted to the introduction of a particular monitored area. The main chapter deals with identified phenomena. There are presented threats and risks as well as positives and opportunities for the nature park. The conclusion reflects the results and evaluates the hypotheses. The thesis includes map, tabular and photographic supplements that were created during the field survey.
Technology reshaping the retail experience
Korb, Kryštof ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The thesis deals with the influence of digital technology on retail in relation to the customer: how it affects their communication and interaction with the retailer or the whole shopping journey. First, history of retail up to the arise of e-commerce, current retail's global situation and situation in the Czech Republic is briefly summarized. Then specific aspects of brick-and-mortar and online stores are presented on the two respective typical shopping journeys. The core of the thesis is to determine the key trends, which are explained, followed by the description of technologies and presented on the specific examples of real-world solutions. Those trends include different means of goods handover (delivery, pickup or different self-service models), personalization and customization, natural language communication, virtual and augmented reality or robotization. The aim of the thesis is to define the direction in which retail will later evolve and what steps traditional retailers have to take in order to stay competitive. The thesis therefore synthesizes aspects with trends which demonstrates how trends try to solve problematic phenomena using technology. The conclusion includes a generalized conception of how retail will look like in the future, particularly a determination of two basic concepts...
External communication of small enterprises: A Case Study of Velvet Bakery Prague
Severová, Daniela ; Koudelková, Petra (advisor) ; Vranka, Marek (referee)
Comprehensive and complex communications, which are aligned with the values of a business, play a pivotal role in the functioning of every business. As stated in the introduction, the aim of my bachelor's thesis was to analyse Velvet Bakery Prague's principle communication channels critically as well as in terms of content, plus come up with possible proposals for the streamlining of these. The results indicated a tendency for Velvet Bakery Prague to adopt a more intuitive approach to communications rather than viewing the communication mix in a comprehensive and strategic manner. While the company is able to reach its target audience, shortcomings were noted in terms of exploiting the possibilities offered by the communication tools. A detailed analysis of Velvet Bakery Prague's individual communication channels revealed certain trends which subsequently allowed me to make recommendations for their future communication strategy. Certain reservations were detected in terms of collecting visitor feedback from events which the owners attend with their company as well as the absence of a contact database including data on customers who had made previous purchases with the company. Direct marketing may offer the company a further opportunity to reach potential customers in a more cost effective manner...
Development of public opinion on nuclear energy in the Czech Republic after 1985
Želízko, Jaroslav ; Koudelková, Petra (advisor) ; Rosenfeldová, Jana (referee)
The bachelor thesis deals with public opinion on nuclear energy in the Czech Republic. The first part of the thesis deals with the theoretical knowledge that is related to the given issue. It focuses on the concepts of public relations, nuclear power station, communication with the public. The second part is divided into three sub-units. The first part examines the public opinion on nuclear energy in our country through a questionnaire survey. The second part is an interview with a public relations experts. Subsequently, the data thus collected is compiled, compared and discussed including recommendations.
Effective Internal Communication Online and Offline
Mrhová, Aneta ; Koudelková, Petra (advisor) ; Huněk, Filip (referee)
The diploma thesis Online and Offline Effective Internal Communication Tools of the KKCG Investment Group provides a comprehensive view of internal communication, using Online and Offline tools. The thesis is divided into three parts. The theoretical part defines the concept of internal communication and its inclusion in the marketing and media environment, including related terminology. It also maps Online and Offline media including specific communication tools. Based on literature research is also defined the effectiveness of internal communication including innovative trends. The practical part is focused on the KKCG Group and on its own internal communication settings with real examples of used media. In the methodological part, the author describes and analyses the results of the qualitative (structured interviews with the experts of the internal communication of the companies in the KKCG Group) and the quantitative research (questionnaire survey applied on employees of the individual KKCG Group companies). In conclusion, the comparison occurs research results as well as the use frequency of Online and Offline tools. Furthermore, the level of an individual company's economic efficiency is defined and finally, the research provides answers to the main research questions, hypotheses and...
Using referral marketing on the example of Tesla
Malík, Štěpán ; Klimeš, David (advisor) ; Koudelková, Petra (referee)
This bachelor thesis focuses on the problem of referral of programs as an acquisition tool. As a practical example of using this tool, Tesla referral analysis is used. The first chapter and the second chapter of the thesis deal with anchoring referral programs to marketing theory. The third part of the thesis describes the basic problems of referral programs and presents the main streams of current research in this field. At the end of this chapter, the basic steps to implement the program are described. The fourth chapter focuses on describing a phenomenon called Tesla. In the first part of this chapter, I describe the history of the company. In the next part of this chapter, I focus on the role of Elon Musk in Tesla. I'm trying to describe how Tesla and its other companies, specifically SpaceX and Solar City, work together to focus on the strength of its social networks and its impact on PR companies. Another part of this chapter deals with Tesla's marketing communication analysis. In the last part, I focus on the fan community, which is an important part of the acquisition of customers. The fifth chapter of the thesis describes the principles of the Tesla referral program between 2015 and 2017, and here is the analysis of the theory from the third chapter. The last part of the thesis deals...
Communication of the release of a musical album on social networks
Hrdlička, Daniel ; Máchová, Eva (advisor) ; Koudelková, Petra (referee)
The bachelor thesis "Communication of the release of a musical album on social networks" deals, as the title itself suggests, with the issue of communication of musicians on social networks at the time of the release of their new album. For the purposes of the work, the author has chosen the most relevant social media for musicians - Facebook and Instagram. The theoretical part deals with two themes. The first is marketing communication - its definition, basic principles and description of the communication mix. One of the chapters gives an insight into the specifics of communication in the sphere of musical performers. The second theme of the theoretical part of this work is social networks. Besides definition and history, the author also focuses on their communication specialities, and in detail discusses two of the above-mentioned social networks. The practical part is divided into three chapters. The first of them deals with the general characteristics of three selected artists who released a new musical album in 2018. The fourth chapter overall analyzes their communication on Facebook and Instagram at the time of its release. The fifth chapter compares and summarizes analyzed communications. The aim of this work is to find out how musicians should optimally communicate on social networks at...
Internal communication and its use in opening the dialog between the employees and the company
Šedivý, Petr ; Poucha, Tomáš (advisor) ; Koudelková, Petra (referee)
This bachelor thesis deals with the internal communication and its use for opening a dialogue between a company and its employees. The practical part of the thesis contains a case study of the company DAUCZECH the period 2016-2018. Firstly, the author seeks to answer questions of whether it is worth to invest time and resources in internal communication concerning small and medium-sized enterprises. Secondly, he asks whether well-established communication channels can solve intra-company communication problems. The thesis consists of two parts. The first section is devoted to the theory of internal communication, the term "urge to change", and the issue of establishing a dialogue; the last subchapter deals with the definition of internal communication information channels. In the second section, the author applies the theoretical findings to the real company environment. Throughout this part, several kinds of research take place. The thesis presents the latest research findings in the field of internal communication. Thus it proves that the internal communication of the instrument that can, when properly used, can improve processes inside a company. Part of the thesis is also a proposition of a strategy for improvement of company communication for DAUCZECH s.r.o.
Taking over the papal office - Comparative content analysis
Fišer, Tomáš ; Koudelková, Petra (advisor) ; Köpplová, Barbara (referee)
The death of Pope John Paul II. ended a nearly thirty-year long period in the church, during which even in the Czech atheistic community the Pope was a topic that the mass media was intensively devoted to. Both of his successors came to the office, while the media had an extraordinary interest, which was further supported by the various specific conditions. Pope Benedict XVI. and his successor, Pope Francis, are two different personalities, with a different way of speaking, different life experiences and different relationships to the media. All these factors were reflected by the media, which participated in the creation of their media image - the way they were presented to the public. This diploma thesis compares the differences in the creation of media images of both Popes in the first year of their appointment. Two types of media were chosen for comparison, which represent the most typical newspapers in the Czech Republic. Mladá fronta DNES represents a serious approach. On the other hand the second one, BLESK, represents the tabloid way of reporting. The quantitative content analysis method is used for comparison, thanks to which the published articles about both Popes can be analyzed and get some representative conclusions about these Popes.

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1 Koudelková, Pavla
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