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The use of audiovisual work in marketing within the corporate presentation
Klukan, Michal ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
The goal of this bachelor thesis is to reveal some basics about the use of audiovisual work in marketing within the corporate presentation. It contains analysis of the usage across media and historical background. It focuses on how the work is used and how effective it is in online and television enviroment. Practical part describes the development of the concept of penetrating the market with the new digital marketing agency.

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