National Repository of Grey Literature 164 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Evaluation of the marketing communication of a research project and proposal of its output promotion based on the STP model
Novotný, Petr ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
Diplomová práce navrhuje marketingovou strategii pro výstup projektu „Collaboration in Higher Education for Digital Transformation in European Business“, zkráceně CHEDTEB. V teoretické části je vysvětlena podstata marketingové komunikace týkající se dané problematiky. Pro potřeby sestavení návrhu jsou v analytické části zkoumány výsledky již proběhlých marketingových aktivit. Vyhodnocené výsledky budou použity pro vytvoření propagace výstupu prostřednictvím modelu STP.
Marketing Plan for company ISSO s.r.o.
Novotný, Ivan ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to prepare a draft marketing plan for ISSO, s.r.o.. In the theoretical part, knowledge about marketing, marketing communication is processed. The second analytical part includes the processing of the current situation of the company on the market. In the last part, I propose a comprehensive marketing plan that takes care of the chosen goals.
Drafting of the Remuneration System for Employees in the Selected Company
Jiříček, Jan ; Kaňovská, Lucie (referee) ; Kruntorádová, Markéta (advisor)
The bachelor thesis deals with the proposal of a new system of employee remuneration in ABC spol. focusing on the current status of employee remuneration, analyzing it, identifying its shortcomings, and proposing a new employee remuneration system. In the theoretical part, the concepts will be explained, in the analytical will be analyzed the current state of the system of employee remuneration and in the last design part will be proposed a new system of employee remuneration.
Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
Marketing Communication
Bugárová, Dominika ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The bachelor’s thesis focuses on the marketing communication of the company AQQ s. r. o. and analyses marketing situation included marketing and communication mix which the company uses for grab customer attention. According to this analysis and outcome of the questionnaire survey there are formulated suggestions with an aim of improve marketing communication of the company.
Marketing Plan for company ISSO s.r.o.
Novotný, Ivan ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main goal of this bachelor´s thesis is to prepare a draft marketing plan for ISSO, s.r.o.. In the theoretical part, knowledge about marketing, marketing communication is processed. The second analytical part includes the processing of the current situation of the company on the market. In the last part, I propose a comprehensive marketing plan that takes care of the chosen goals.
The Business Plan of Enterprise Offering a Pop-Up Store service
Pohančeník, Vladimír ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.
Marketing Mix of a Company
Klusák, Tomáš ; Mucha,, Martin (referee) ; Kaňovská, Lucie (advisor)
This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.
Marketing Mix of a Company
Demeter, Radek ; Šebestíková, Lucie (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the marketing mix of Hopax Ltd.. company. The introductory part of the thesis contains theoretical foundations of the given issue. The analytical part presents the company itself and analyzes the external and internal environment of the company, including the marketing mix and SWOT analysis based on the previous theory. The analytical part also includes an overall evaluation of the marketing mix of the company. The proposal part contains suggestions based on previous analyses.
Marketing Mix of a company
Falta, Marek ; Ryba, Petr (referee) ; Kaňovská, Lucie (advisor)
The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.

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