National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing analysis of Helveti s.r.o. (
Kříčka, Martin ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
The aim of this thesis is to analyze the marketing tools of an e-commerce company, to evaluate them and to propose suggestions for improvement which will be implemented in the company strategy. The theoretical part describes the history of the Internet and its importance in the current business environment, the strategic procedures applied in online marketing and the description of individual marketing instruments. The practical part introduces the company, its products and its main competitors. Afterwards follows the analysis and comparison of the main online marketing tools and proposals for improvement which should be implemented in the marketing strategy are presented.

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