Národní úložiště šedé literatury Nalezeno 4 záznamů.  Hledání trvalo 0.00 vteřin. 
A Comparative Study of English as a Lingua Franca in International Corporations
Juráň, Vilém ; Šťastná, Dagmar (oponent) ; Langerová, Petra (vedoucí práce)
Nowadays, English has become a Lingua Franca of international communication. The thesis focuses on important linguistic problems that arise among the employees in international corporations. In the thesis specific language issues are analysed, such as pronunciation and idioms. The main aim of the thesis is to present useful ways how communication can be performed more efficiently. Valuable evidence was obtained in BMW UK.
The application of internal marketing to increase employees’ motivation at the chosen company
Juráň, Vilém ; Čadeni, Roman (oponent) ; Chlebovský, Vít (vedoucí práce)
Nowadays, many companies are interested in internal marketing and its benefits. The thesis focuses on specific methods which can improve internal marketing of a company and increase the motivation of employees. In the thesis, the current situation of internal marketing of Imcon Electronics is analysed. The analyses is focused on the internal communication, motivation and training of Imcon’s employees. The aim of the thesis is to suggest activities of internal marketing which should increase the motivation of the employees. The thesis shows a closer view on the current practices at the company and specific suggestions of how to better motivate their employees. The thesis also includes economic evaluation, expenditures and estimation of economic benefit for the company.
The application of internal marketing to increase employees’ motivation at the chosen company
Juráň, Vilém ; Čadeni, Roman (oponent) ; Chlebovský, Vít (vedoucí práce)
Nowadays, many companies are interested in internal marketing and its benefits. The thesis focuses on specific methods which can improve internal marketing of a company and increase the motivation of employees. In the thesis, the current situation of internal marketing of Imcon Electronics is analysed. The analyses is focused on the internal communication, motivation and training of Imcon’s employees. The aim of the thesis is to suggest activities of internal marketing which should increase the motivation of the employees. The thesis shows a closer view on the current practices at the company and specific suggestions of how to better motivate their employees. The thesis also includes economic evaluation, expenditures and estimation of economic benefit for the company.
A Comparative Study of English as a Lingua Franca in International Corporations
Juráň, Vilém ; Šťastná, Dagmar (oponent) ; Langerová, Petra (vedoucí práce)
Nowadays, English has become a Lingua Franca of international communication. The thesis focuses on important linguistic problems that arise among the employees in international corporations. In the thesis specific language issues are analysed, such as pronunciation and idioms. The main aim of the thesis is to present useful ways how communication can be performed more efficiently. Valuable evidence was obtained in BMW UK.

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4 Juráň, Vladimír
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