National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
The de minimis regime and financing of Czech theatres
Jonášová, Helena ; DVOŘÁKOVÁ, Jana (advisor) ; SOUČKOVÁ, Jaroslava (referee)
This diploma master thesis focuses on the de minimis regime and its application within financing of theatres in the Czech Republic. The de minimis regime is one of the instruments of finance regulations of finance from public budgets, in relations to enterprises in the Czech Republic. As it is an instrument of so-called state aid with considerable selective features, is it a subject of thorough regulations by the European Union. These regulations thus directly affect legal systems of member countries of the EU. The aim of the master thesis is to describe how the de minimis regime affects the opportunities of Czech theatres to receive financial support from public budgets and to find out how the legal acts of the European Union affect the financial situation of these theatres. The thesis also deals with the problem as seen from the point of view of providers of these financial supports so that it could be possible to reflect the issue as a whole. The theoretical background of the thesis is formed by the relevant legal acts, issued by the European Commission and by the commentaries made about them. An inseparable part of this work is also grant calls of individual grant providers in the Czech Republic. The practical part of the master thesis is then based on thorough research of all Czech theatres with regards to their relations to de minimis issues. The master thesis also works with data provided by the Czech Register of the de minimis regime.
"Visual communication analysis. The case of contemporary European theatre posters"
Jonášová, Helena ; Kruml, Milan (advisor) ; Sládková, Hana (referee)
The aim of the diploma thesis is to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The focus on the diploma on European theatre poster, which is a factual synthesis of those trends, allows adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication as a part of sociocultural discursion in a global sense. Another dimension of a theatre poster is its function in public space and the possibilities of the audience to accept the message in these surroundings. On the background of relevant media theory it will also be presented the position of contemporary theatre poster among new trends of mass communication. The quick arrival of new media and their easy accessibility...
Specifics of contemporary theatre posters as means of visual communication
Jonášová, Helena ; Trampota, Tomáš (advisor) ; Savický, Nikolaj (referee)
This rigorous thesis develops and widens the author's diploma thesis, which was defended, under the title "Analysis of visual communication. The case of contemporary theatre posters" at the Faculty of Social Sciences in June 2014, with excellent assessment. The previous aim of the diploma thesis was to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The rigorous thesis elaborates the outputs of the research further, and analyzes them in relation to social and communication networks. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The previous focus of the diploma thesis on European theatre poster, which is a factual synthesis of those trends, allowed an adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication...
Specifics of contemporary theatre posters as means of visual communication
Jonášová, Helena ; Trampota, Tomáš (advisor) ; Pšenička, Martin (referee)
This rigorous thesis develops and widens the author's diploma thesis, which was defended, under the title "Analysis of visual communication. The case of contemporary theatre posters" at the Faculty of Social Sciences in June 2014, with excellent assessment. The previous aim of the diploma thesis was to describe and define basic principles of visual communication from the point of view of mass communication theory and classical media theory and to attempt to create a basic synthesis of these branches. The rigorous thesis elaborates the outputs of the research further, and analyzes them in relation to social and communication networks. The visual communication is currently dominating form of communication not only in advertising and marketing, but also from the point of purely artistic expressing, which nowadays abandons classical conservative techniques and searches for new ways of expressions. The previous focus of the diploma thesis on European theatre poster, which is a factual synthesis of those trends, allowed an adequately assessment the relevance of media theory in relation to visual communication as a way of addressing recipients with the information given in a form of an image. The topic of European poster has been chosen to widely demonstrate the general acceptance of visual communication...

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1 Jonášová, Hana
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