National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of selected hypermarket chain in the cosmetics category by using operation research analysis
Jiroutová, Aneta ; Kuncová, Martina (advisor) ; Sekničková, Jana (referee)
The topic of this diploma thesis is the application of certain operation research methods on a practical example. The main objective is to evaluate and compare hypermarkets of selected retail company on the basis of data from cosmetics department for the year 2013. In the thesis are firstly described theoretical assumptions necessary for understanding the decision theory and DEA models, next part is then focused on selected company and its history, current market position and the different types of store formats. Following practical part shows the application of multicriteria evaluation methods (WSA, TOPSIS, ELECTRE III) and DEA models (CCR and BCC) on concrete intern data and results which are then commented, compared and completed with recommendations, how to eliminate store or stores weaknesses, if needed. All calculations in the practical part of this thesis were done by the supplement of MS Excel -- Sanna and optimalization software LINGO.
Project planning: Activation wave of Pickwick’s new products
Jiroutová, Aneta ; Flusserová, Lenka (advisor) ; Šindelářová, Irena (referee)
The Bachelor thesis deals with managing projects from their theoretical as well as practical point of view. The theoretical part explains basic terms, fundamentals and procedures of managing projects including some concrete methods of net analysis. Briefly is also explained the application MS Project, a program that supports projects' planning. Practical part is focused on planning of a real project s with an activation wave of Pickwick's new products theme. Project shows the visibility and sales promotions of tea news from marketing point of view when finance and time are limited. This project also includes a Gantt chart with its critical path, simultaneously are done costs, sources and risks analyses. For processing and project description in practical part was implemented MS Project 2007.

See also: similar author names
1 Jiroutová, Adéla
1 Jiroutová, Alena
1 Jiroutová, Anna
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