National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Principles of communication in the Czech music industry
Jelínková, Anna ; Vondra, Zdeněk (advisor) ; Pivoda, Radomír (referee)
The diploma thesis deals with the marketing communication of Czech musicians, concretely how musicians should effectively communicate with their audience. The aim is to analyse and to create the optimal way to develop the communication of musicians within the Czech music sphere. The theoretic part aims to define the fundamental terms of this thesis. It explains terms relating to the marketing communication, communication mix, communication and media channels used in the music industry and it also defines the Czech music industry. The practical part consists of two qualitative researches regarding the communication of musicians and the audience in the Czech music industry. The results are used for creation the methodology of marketing communication including the advices and recommendations for beginning musicians. The benefit of this thesis is the application of the methodology as the reference how to communicate with the audience for a purpose of gaining and building up the audience of the musicians.
Changes in localization of selected sectors of world economy: core areas and peripheries
Jelínková, Anna ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
The thesis focuses on the contemporary changes an trends in the localization of enconomic power in the world. The first part theoretically summarizes the development of the modern world system and describes the formation of the core and the periphery of the world economy. This part mentions also the main factors that influence localization of the world's wealth such as technological progress or world population. The following part characterizes in details recent changes in the localization of selected sectors of the world economy and indicates the future trends. Among the selected sectors are energy industry, automobile industry, textile and clothing industry, tourism and transport. All these sectors confirm the increase in the importance of developing countries and the deterioration of advanced economies.
Turkey as a candidate for membership of EU (with special regard on fulfilment of the Copenhagen criteria in political domain)
Jelínková, Anna ; Stuchlíková, Zuzana (advisor) ; Šaroch, Stanislav (referee)
This thesis analyses the Turkish Republic with a view to its possible membership in European Union. The first section focuses on advantages and disadvantages resulting from this membership. Next section summarizes the degree of fulfilment of the political criteria of the Copenhagen criteria. The chapter is focusing principally on the level of democracy, complying with the human right and the rights of minorities. The dispute about splitted Cyprus is also mentioned.

See also: similar author names
6 JELÍNKOVÁ, Adéla
5 JELÍNKOVÁ, Alena
1 Jelínková, Adriana
6 Jelínková, Adéla
5 Jelínková, Alena
1 Jelínková, Alena,
2 Jelínková, Andrea
2 Jelínková, Aneta
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