National Repository of Grey Literature 265 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
The Use of online marketing in chosen sports e-shop
Procházková, Petra ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: The Use of online marketing in chosen sports e-shop Objectives: The objective of this thesis is to evaluate the use of online marketing in chosen sports e-shop Kolo-park.cz. The objective is to evaluate the use and settings of individual online marketing channels with emphasis on evaluating settings and structure of PPC campaigns. Then recommend suitable settings and structure of individual online marketing channels on the grounds on data analysis and also suggest new strategy of online marketing channels on the basis of framework See-Think-Do-Care, Methods: Methods used in this thesis: observation of online marketing area, monitoring and synthesis, analysis of PPC campaigns, analysis of e-mailing campaigns, analysis of commodity comparators settings, SEO analysis and analysis of social media. Next used methods were monitoring and synthesis. Results: The result contains recommendation to improve the structure and settings of online marketing channels/tools to achieve better results of Kolo-park.cz online marketing activities. The result is a new created strategy of individual online marketing tools/channels on the basis of framework See-Think-Do-Care. Audience, targeting, relevant content and the way how to measure online marketing activities depending on customer's buying cycle is defined...
Popularity of esports among UK students
Houda, Adam ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Popularity of esports in Czech Republic Objective: The objective of this bachelor thesis is to find out the popularity of esports in Czech republic. The primary aim of the thesis is to figure out if the people of Czech Republic were interested in attending a big esports event which would take place in the Czech Republic. The thesis further focuses on respondents' knowledge of Czech and world esports teams and players. Methods: Research was done by questioning. The main instrument of the thesis was electronic questionnaire, which was tailored specifically for the purpose of this thesis. Resultsy: Results of this research show, that people of the Czech Republic are more and more aware of esports. The majority of respondents, that are actively interested in esports, showed big interest in attending the tournament. Respondents also showed solid knowledge of Czech and world esports scene. Keywords: Questioning, Videogames, Tournaments
Marketing communication of HERVIS SPORTS
Souchová, Dominika ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
1 Abstract Title: Marketing communication of Hervis Sports company Objectives: The main aim of the Diploma Thesis is to analyse marketing communication of Hervis Sports company and is suggestions for improvement based on informations of Hervis Sports employee, the results of research and analysis of documents. Methods: The main metods of collectiong datas used in this Diploma Thesis were in - depth interview with one of the head employee of Hervis Sports company and marketing research focused on knowing Hervis Sports and its communications methods. For the description of marketing communications was used analyse of documents. Results: From results of in - depth interview and marketing research has been found that in current time marketing communication is more focused on customers shopping in stores. The most money Hervis Sports spend for marketing communication with customer through leaflets. Based on marketing research has been found that 71 % of respondents recieved leaflets at least once. Hervis Sports hardly work on improving of online communication and started to invest more money to this section. Results of marketing research show that people connect Hervis Sports with sport's goods and clothes. Keywords: marketing, communication, customer, strategy, e-shop
Analysis of use of social networks by Tipsport ELH clubs and marketing research of the satisfaction of their fans
Kothera, Daniel ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Analysis of use of social networks by Tipsport Czech Extraligas clubs and marketing research of the satisfaction of their fans Objectives: The aim of this bachelor work is to analyze of use of four selected social networks by Tipsport Czech Extraligas clubs. Next goal is comparison each other's profiles will lead to certain recommendations how to use them. By marketing research find out satisfaction of their fans with usage of their social networks profiles. Methods: In my bachelor work I used these methods: collecting and analysis data, comparison. I collected data from social networks profiles of all clubs playing in Tipsport Czech Extraliga. The next step was descriptive analysis which helped me to interpret all the data. Comparison was the key to evaluating acquired data. Results: I have found that even through there are a lot of teams using social networks alike, we can observe some exceptions. Based on the established hypotheses, I found some dependencies on the number for total fans on social networks. After analyzing all the clubs, I drew recommendations that some clubs can use and change their style of social networking. I also found that fans are mostly happy with the functioning of clubs on social networks. Keywords: social networks, marketing research, Tipsport Czech Extraliga, fans
Popularity of esports in Czech Republic.
Houda, Adam ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Popularity of esports in Czech Republic Objective: The objective of this bachelor thesis is to find out the popularity of esports in Czech republic. The primary aim of the thesis is to figure out if the people of Czech Republic were interested in attending a big esports event which would take place in the Czech Republic. The thesis further focuses on respondents' knowledge of Czech and world esports teams and players. Methods: Research was done by questioning. The main instrument of the thesis was electronic questionnaire, which was tailored specifically for the purpose of this thesis. Resultsy: Results of this research show, that people of the Czech Republic are more and more aware of esports. The majority of respondents, that are actively interested in esports, showed big interest in attending the tournament. Respondents also showed solid knowledge of Czech and world esports scene. Keywords: Questioning, Videogames, Tournaments
Communication with supporters of AC Sparta Praha
Sochor, Pavel ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Communication with fans of AC Sparta Praha Objectives: Main objective of this thesis is analyze communication of club AC Sparta Praha with fans, reveal shortcomings and make suggestions for improvement Methods: In this thesis were used methods of analyze of documents, halfstructured interviews and focal group Results: When analyzing the data, it was found that club communication with fans was not used properly and some shortcomings were revealed. As a result of these deficiencies, proposals have been made to improve communication with the fans. Keywords: football, fans, public relations, marketing communication 2
Teambuilding program for specific group
Haftaňak, Miroslav ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
This bachelor thesis deals with a teambuilding program for a specific working group. More precisely, with its creation and with its piloting on a group, similar to the target group . The thesis has two parts. In the theoretical part, the thesis deals with the analysis of the term teambuilding, history of teambuilding and current trends and activities in teambuilding. The practical part of the thesis deals with the creation of the program itself, the creation of particular activities and the realizacion of this program. Key words: teambuilding, experience, outdoor, group, work team, communication, confidence, entertainment
Preference and perception of tennis brands in TK Pelhřimov
Vacková, Eliška ; Janák, Vladimír (advisor) ; Kočíb, Tomáš (referee)
Tite: Preference and perception of tennis brands in TK Pelhřimov Objectives: The aim of the bachelor thesis is to find out how members of tennis club Pelhřimov perceive the brands of selected tennis products and compare thein preferences with thein owned products. Methods: In this thesis is mainly used a question method. It is a written form of questioning which is intended for members of TK Pelhřimov. Further more are used semi- structured and structured interview with some members of the club. Based on the interview was created the questionnaire and found an important informations about the club. Results: Selected questionnaires show that brand perception is influenced by theproduct type. The resulting colours are different for the same brands due to the product. The charectetistics of the individual brands selected by a respondents shows the most importantat tributes with regards to a product types. Keywords: Tennis, preference of brand, perception of brand, TK Pelhřimov
Image of the brand Adidas Originals
Uhlíř, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: Image of the brand adidas Originals Objectives: The objective of this thesis is to identify the image of the adidas Originals brand of the two facebook groups: Asociace studentů FTVS and Streetchange. The aim is to find out and compare the image between these two groups and to create complex image and suggest advices to improve adidas Originals brand image. Methods: For the analysis of the adidas Originals brand image, a quantitative marketing research was used, specifically electronic questionnaire. Results: The results of marketing research of the image of adidas Originals proved that both groups connect the brand especially with positive attributes, such as style, uniqueness and quality. The main difference between these two groups is ability to connect any musician with the adidas Originals brand. This knowledge influences the brand image very much. The results show that many respondents mix up adidas Originals and adidas Perfomance. Interviewees often assign sports such as football, tennis or running to this brand and they also mix up logos of these two brands. The suggestion for improving image of the brand is mainly focused on events promotion. Keywords: Brand, brand image, adidas Originals, questionnaire, marketing research
The research of biathlon among students of FTVS UK
Beran, Dominik ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: The research of biathlon vieweship among students of FTVS UK Objectives: The objective of this bachelor thesis is to provide data on the basis of marketing research about biathlon viewership among students of FTVS UK. Contribution of this thesis should be providing useful insight related to viewership and interest into biatlon for this group. This data could set a basis for a deeper reasearch in the foreseeable future. Methods: This thesis uses the method of quantitative research. The selection of the respondents was done by partially influences selection and the minimal sample size was set to at least seventy five respondents. Electronic questioning was used to collect the primary data. Results: According to the research results, nearly 86 % of the respondents had shown interest into biathlon. It was also found out, that vast majority of them has been watching biathlon races via ČT sport channel. More than 78 % of the respondents follows biathlon content on social networks. According to respondents, the two most important factors of biathlon broadcasting are quality commentary and quantity of commercials. Keywords: marketing research, media, viewership, biathlon

National Repository of Grey Literature : 265 records found   1 - 10nextend  jump to record:
See also: similar author names
1 Janák, Vlastislav
1 Janák, Vít
Interested in being notified about new results for this query?
Subscribe to the RSS feed.