National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing research of motivation to attendance of fans FK Dukla Praha on matches
Husák, Lukáš ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Marketing research of motivation to attendance of fans FK Dukla Praha on matches. Objectives: The main target of this thesis is to reveal the cause of low attendance at local matches of FC Dukla Praha, based on marketing research. Methods: Marketing research consists of qualitative methods. For acquiring the necessary data, methods of electronic questionnaire, personal enquiry and interview were used. FC Dukla Praha fans inquiry was conducted by a method of electronic questionnaire on server Vyplňto.cz. During FC Dukla Praha fans motivation factor measurement, a part of Al-Thibiti (2004) questionnaire was used. The people enquiry was conducted by a method of personal enquiry. The interview was conducted as an in-depth individual talk supervised by Ing. Vladimír Šmíro, marketing manager. The statistics analysis was implemented for the gained data interpretation. Results: The results of this research revealed many reasons that lead to descending number of the audience of FC Dukla Praha matches. The most serious ones are unsuitable terms and times of the matches, the whole generation of FC Dukla Praha fans outflow, unsuitable premises, quality of performances and difficult access to the pitch/stadium. The club received sufficient information and at present, they try to remedy this negative...
The marketing concept FC Viktoria Plzeň
Husák, Lukáš ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Subject: The marketing concept of FC Viktoria Plzeň Objectives: The main objective of this work is to create a new marketing concept, using the analysis of the internal and external factors and the SWOT analysis. The concept will improve the marketing concept of the football club FC Viktoria Plzeň. Methods: To determine the weakness in the marketing concept was used the method of analysis of internal and external factors. In the analysis of internal factors has been used analysis of the sources. In the analysis of external factors analysis method was used in the competition. Then everything was summarized in a SWOT analysis. The analysis will help create a new marketing concept. Results: The results of the analyses have pointed to shortcomings in internal and external analyses of the football club FC Viktoria Plzeň. Subsequently the new marketing concept was created, where it was suggest exchanging seats for more comfortable ones. This would increase the comfort while watching the game at the stadium. Furthermore, it was suggest regulating prices. And the price has been set for pensioners, families and loyal fans. Subsequently was proposed how to invest in the education of youth. It was also proposed the greater use of social networking sites. Keywords: marketing, football, marketing mix,...
Business plan
Husák, Lukáš ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
The purpose of this thesis is to demonstrate the creation of a company business plan focused on mediating temporary jobs through the use of mobile applications and websites. Furthermore the thesis articulates, how the business plan serves to assess the project´s feasibility and evaluate the return on investment. The theoretical part describes the characteristics of the business as well as the methods of creating a business plan. In the practical part these discoveries are applied to the formation of a business plan. The paper will give a brief introduction of the company followed by a description of the business opportunities, company goals, market potential, competition analysis, market strategy, implementation plan, constructing a financial plan, return on investment calculations, and establishing conditions for success. The conclusion is devoted to an overall assessment of the business plan.

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