National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
International franchising in museums
Hostonská, Klára ; Prokůpek, Marek (advisor) ; Janištinová, Anna (referee)
The aim of the thesis is to analyze the most important benefits of the international museum franchising, detection of problems associated with it and the conditions that are necessary the process of setting up and subsequent operation of the new museum was sustainable and not put into risk already existing institutions. The thesis contains an analysis of established franchising network of Solomon R. Guggenheim Museum and the Louvre, based on which the objectives above-described are determinated. The objectives of the thesis are also to identify the features of the museums for which the establishment of an international franchise strategy is appropriate and to determinate the conditions that must be accomplished for the museum branch to play the role in urban regeneration, considering that this may be one of the possible benefits of establishing a branch.

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