National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Verbs with the prefix ri- in present-day Italian
Holečková, Anna ; Štichauer, Pavel (advisor) ; Obstová, Zora (referee)
(in English) This thesis examines the creation of new words in a language, specifically with the iterative prefix ri-. The purpose of the thesis is to describe all the prefix restrictions. First, it deals with a general description of vocabulary and the formation of new words with a more detailed focus on derivation and subsequently prefixation. The core of the bachelor thesis is a combination of a corpus and a partial experimental study of verbs with a prefix ri-. On the one hand, a sample of documented verbs from the ItWaC corpus is mapped from the most frequented ones to hapaxes and is characterized by demonstrations from the corpus. On the other hand, the thesis presents verbs that do not accept the prefix ri-. The thesis concludes that the prefix ri- is mostly affected by semantic restrictions. They do not favor conjugation of intransitive, athelical, stative and durative verbs. Among other things, the thesis proved that the prefix ri- cannnot be linked to certain particular prefixes. Key words Italian; word-formation; prefixation; iterative prefix ri-; corpus.
Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
Bilingual communication in family
Holečková, Anna ; Nábělková, Mira (advisor) ; Sloboda, Marián (referee)
This paper focus on research of bilingual Czechoslovak communication in the twogenerational family. The method of reconstruction of social networks and language biographies explains motivation for language choice of each member of the family. Transcripts of records of the family communication are focusing on the moment of the code switch and bilingual communication that takes place in the family. It is shown how much is family assimilated to the new environment, and how does it influence language situation in the family.
Návrh strategie pro rodinné vinařství Regina Coeli
Holečková, Anna
Holečková, A., The Draft of Strategy for Family Winery Regina Coeli. Bachelor thesis. Brno: FBE MENDELU in Brno, 2014. The main goal of this bachelor thesis is to design a communication strategy for the family winery Regina Coeli in 2014. The partial objective of this work is to evaluate the current status of the company, assess the communication mix in 2013 and determine the appropriate marketing communication tools for the year 2014 using a questionnaire survey. Several marketing tools to achieve business objectives are selected, for example advertising, direct marketing, sales promotion, public relations, trade fairs and exhibitions, event marketing and internet.

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2 Holečková, Andrea
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