National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of customer satisfaction in six selected Expreska fitness premises and their natural comparison
Havrdová, Lenka ; Flemr, Libor (advisor) ; Janák, Vladimír (referee)
Title: Analysis of customer satisfaction in six selected Expreska fitness premises and their mutual comparison Objectives: This diploma thesis deals with the research of satisfaction and expectations of female customers of the Expreska circle training in selected six establishments in Prague and consequent comparing of these places. Satisfaction is measured using a questionnaire, in which the customers asses the perceived quality of services and the quality of services that is important to them. On the basis of obtained data there is conducted analysis of sociological parameters such as age, occupation, monthly income, etc. The main research is completed with the survey of former Expreska customers and in conclusion there is comparison of the two surveys. Methodology: The survey of customer satisfaction is carried out using questionnaires, which lies in the method of SERVQUAL. It is compared the expected quality and truly perceived quality of the service. Secondary data about the fitness center are obtained through the analysis of documents and author's own investigation at the fitness premises. Results: The outcome of the thesis comprises of the satisfaction of customers in Expreska circuit training. Furthermore, comparing the satisfaction of customers between the various exercise premises, last...
The Comparison of Marketing Mix of the Two Women's Fitness Clubs in Prague 6
Havrdová, Lenka ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: The Comparison of Marketing Mix of the Two Women's Fitness Clubs in Prague 6 Objective: The aim of this work is to compare the two ladies fitness clubs, located in Prague 6. It is Contours Brevnov and Expreska Repy. To compare and determine from obtained data which of the two fitness clubs is more interesting for potential customers and to propose arrangements which could increase the satisfaction of new coming customers. Methods: The research is performed by qualitative survey based on sample of 8 respondents, who tried both fitness centers. Used technique of research is semi-structureded interview with responders. Results: This survey implies that female respondents are more or less satisfied with the services of both fitness centers. It is not possible to clearly identify which one is better. However respondents had certain reservations to both of them. I analyzed these reservations and recommended fitness centers, on what to focus and in which fields to improve their services. Key words: services, sports services, marketing mix, franchising

See also: similar author names
2 Havrdová, Leona
1 Havrdová, Lucie
2 Havrdová, Ludmila
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