National Repository of Grey Literature 203 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Erotic Fashion Photography
Birgusová, Helena ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis focuses on erotic fashion photography in marketing communication. The main objective is to give a historical overview of erotic photography in marketing of fashion brands and to identify its critical aspects and their development over time. The thesis is divided into two parts - theoretical and practical. In the theoretical part, the thesis focuses on the usage of an erotic approach in marketing communication in general. Attention is focused on the definition of sex in advertising, its effectiveness on consumer behavior and aspects that affect its impact on consumers. Furthermore, the thesis focuses on the history of erotic fashion photography in a wide social and artistic context and then introduces the most important personalities of the erotic fashion photography in marketing communication in recent decades. Subsequently, the main critical aspects of the problem are identified. The practical part consists of research. The main research question was to find out whether erotic fashion photography had changed over the past twenty years in magazine Elle in the Czech Republic. The qualitative content analysis was selected as a research method. Research results suggest that erotic fashion photography has changed over the years. The use of erotic appeals and the selection of...
Non-fiction literature in Czech online media in years 2015 to 2018
Slouka, David ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
This bachelor's thesis focuses on non-fiction literature in Czech online media during years 2015 to 2018. Objective of this thesis is to look if, and how, is non-fiction literature present in Czech online media. To accomplish this objective, analysis of popular Czech digital journalism websites is carried out alongside the use of two popular search engines from and Seznam,cz. Besides this main objective, the unique variant of non-fiction literature specific for Czech Republic, the so-called "literatura faktu" or "literature of (a) fact(s)", is better defined both as a concept and as a term. Chapters 1 to 3 are striving to find a better definition of non-fiction literature in Czech Republic, but they also concentrate on history of non-fiction in Czechia and Czechoslovakia and on its differences and similarities with Anglo-Saxon and international non-fiction. Fourth chapter of the thesis focuses on analysis and methodology used to find relevant research results. The fifth, sixth and seventh chapters are thoroughly investigating Czech internet to find results for non-fiction literature, while the eight chapter is summarizing all found information. Along with Summary itself, it puts newfound knowledge in context.
Nakladatelství Franze Kafy and Its Role in the Cjontext of Czech Publishing Culture
Korčeková, Denisa ; Halada, Jan (advisor) ; Köpplová, Barbara (referee)
My diploma thesis deals with the Nakladatelství Franze Kafky publishing house. It is a case study about problematics of small publishing house, which is oriented on a small audience, and its place on the contemporary book market. Nakladatelství Franze Kafky was oficially established in 1991 in Prague, and it is a part of a non- profit cultural organisation called Společnost Franze Kafky. The transformation and history of the book market from 1990 to 2016 is outlined in order to understand the contemporary context. The second part of the thesis is focused on the history of Nakladatelství Franze Kafky, divided into two stages according to two former chief editors - Marta Železná and Markéta Mališová. The last chapters are dedicated to description and analysis of the way of publishing practice, and the internal structure of the organization, and its possible differences from the usual process of book creation. Subsequently, book production and three main profile editions are presented. The aim of the thesis is a comprehensive description of the history and present state of Nakladatelství Franze Kafky.
The reflection of the minor sports in the Czech News Agency press service
Opatrný, Marek ; Trunečková, Ludmila (advisor) ; Halada, Jan (referee)
The diploma thesis The reflection of the minor sports in the Czech News Agency press service deals with news agency coverage of sports which do not belong to the most watched in the Czech Republic: basketball, floorball, handball and volleyball. Author describes the development of the sports journalism's position within the journalism in general and also within the society in the theoretic part. He also deals with the particular types of the text and audio-visual news services which are produced by the Czech News Agency. The research was focused on the Czech minor sports' leagues as well as on other international or national competitions since June 2017 to April 2018. The news service is divided into specific categories (usually pre-season period, regular season and possible qualifying/relegation rounds or play offs and play outs) in the domestic leagues research. Author of the thesis compares the position of the individual minor sports among each other and also deduces the position of the minor sports compared to major sports like football or ice hockey from the quantified data. The thesis also deals with the news agency service regarding the four selected world or European championships in each sport in the pre-tournament phase and during the championship. It also measures the impact of the news agency...
Email marketing RunCzech Running League
Hižová, Katarína ; Halada, Jan (advisor) ; Hrabánková, Markéta (referee)
The aim of this diploma thesis is to analyse current status of the RunCzech Running League e- mail marketing, based on acquired theoretical knowledge and author's experience with creation of automated e-mail campaigns to design an automated welcome series and implement it by means of MailChimp. The theoretical part provides a comprehensive overview of e-mail marketing, optimization and automation of e-mail campaigns. The subject of the analysis is not only to evaluate the success of the implemented welcome series and to compare the performance metrics achieved with the metrics of standard promotional e-mails sent by the company, but also to evaluate the impact of the welcome campaign on the behaviour and loyalty of its' recipients.
Blending of media and marketing content on the example of Ambiente Restaurants company
Červenka, Jan ; Láb, Filip (advisor) ; Halada, Jan (referee)
This thesis deals with the blending of journalistic and marketing content on the example of Ambiente Restaurants, namely its corporate blog Jídlo a radost which was created in 2015 primarily for promotional purposes. The main aim of this thesis is to find out what procedures in the editorial of the Jídlo a radost blog editor uses, where the editors of the blog get information and whether their editorial routine is comparable to that in the classical publishing houses. At the same time, the work examines who the blog readers of Jídlo a radost are, how they perceive the content that Ambiente Restaurants publishes, whether the Jídlo a radost blog is for them the primary source of information about gastronomy and whether they trust the information from the blog. The practical part of this diploma thesis contains mixed research, which uses two research methods. The first is a quantitative method of questionnaire survey, in which readers of the Jídlo a radost blog readers were asked. The second is a qualitative method, namely a semi-structured interview with Ambiente Restaurant's communications manager Sarka Hamanova. Data from the research of were used to answer the five main research questions.
Communication strategy of the company Ambiente in 2012-2017
Kučerová, Vlaďka ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis is focused on the description of the communication of the gastronomy company Ambiente restaurant, which includes over twenty different restaurants all over the Czech Republic. The reason I chose Ambiente restaurants is that they have an internal marketing department that takes care of all brands. This is one of the few local gastronomic establishments that use the methods of marketing communication and public relations in our country. Structurally, the thesis is divided into a theoretical and practical part. The theoretical part firstly contains a general characteristic of important marketing concepts. Specifically about the terms such as public relations, personal public relations, marketing communication, branding, social networking, content marketing and not very well-known food marketing. Secondly, the work is about the history and the present of company. The following chapter is devoted to Czech and foreign competition. There are more of the examples of Czech competition, because the competition is often equal to one business, not to whole concept. I mention just one foreign competition the model of the New York restaurant owned by David Chang, who has opened over twenty different restaurants over the past twenty years, as well as the owner of Ambinete restaurants, Tomáš...
Marketing communication of Schicht's North Bohemian Fat Works at the Turn of 19th and 20th Century
Urychová, Charlene ; Halada, Jan (advisor) ; Klimeš, David (referee)
The thesis aims to complement the existing information about the history of marketing communication in the Czech lands with a contribution dealing with communication of a particular leading industrial business company, which are Schicht's North Bohemian Fat Works, at the turn of the 19th and 20th centuries. To achieve that, basic marketing theory will be applied to the company's brand and descriptive analysis of used elements of the communication mix will follow. The intention is to provide a comprehensive overview of the communication activities of the company in the specified period of time together with a clear summary and it's evaluation.
Comparsion of marketing activities of beer producers on the Czech market in digital environment
Doskočil, Ondřej ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
Bachelor thesis aims to clearly outline online marketing activities of selected regional microbreweries located in the city of Prague or close by. The aim of this paper is also to describe the communication activities of four thoroughly selected microbreweries and show the best communicating microbrewery in the monitored region. The first parts of the thesis describes the brewing segment, mentions the legislative limitations, that are specific for the segment and in the major part describes and compares the selected brands and their communication activities.
Humor as a marketing tool and its impact on consumer behavior
Janjić, Saška ; Vranka, Marek (advisor) ; Halada, Jan (referee)
The bachelor thesis, titled Humor as a marketing tool and its impact on consumer behavior, deals with the use of humor in marketing communication. The main objective of the thesis is to explore the effect of humor in marketing on brand perception and purchase intensions of consumers. The thesis is divided into two parts - theoretical and practical. In the theoretical part, the consumer is being focused on firstly in order to understand principles of market behavior and factors that influences this behavior. Comprehending that is crucial in order to thoroughly understand the impacts of humor that are described in following parts of the thesis. The next part of the thesis deals with humor from a psychological point of view, it explains what humor is and describes some of the selected theories. The last chapter of the theoretical part connects humor and marketing, explains the principles, the effects, but also the advantages and the disadvantages that this practice deals with. The practical part consists of research that aims to explore the effects and the impacts of humor in marketing on the perception of promoted brands and the purchase intentions of consumers. The results of the research suggest that humor has some positive effects on brand reception. Especially, consumers perceive the brand as...

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