National Repository of Grey Literature 242 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Pasparta - publishing company with aim to inform about autism spectrum disorders
Ullsperger, Adam ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
This bachelor thesis has aim to introduce Nakladatelství Pasparta publishing house, which orients its creative power on improving the public's knowledge about Autism Spectrum Disorders. The first chapter defines the term publishing house and describes a brief history of publishing business in Czech lands. The second chapter contains detailed information on its founding, its characteristics and contains a chronological overview of its creation, divided into four categories: Fiction, For Children, Specialised literature about autism and Psychology. This review ends in June 2019, but also includes unpublished literature and a brief introduction to future plans of Pasparta. This part is also about Pasparta's social enterprise for employing autistic persons. The third chapter describes how the whole cooperation works in practice and legal terms. It also contains a description of the publishing author's team and comes up with motivational issue of this whole project. The last part is about awards that Pasparta have won throughout its existence.
The role of proofreading in modern media
Platil, Daniel ; Slanec, Jaroslav (advisor) ; Halada, Jan (referee)
Bachelor's thesis "Proofreading and its role in today's media on the example of the magazine Respekt" consists of two parts. The first theoretical section mainly focuses on the definition of key concepts, proofreading work, conventions, and rules concerning interventions into the texts. It also attempts to put the change of the profession into the historical context, which is mainly related to the rapid technical development of the polygraphic industry. The practical section subsequently analytically verified readers' satisfaction with the level of linguistic competence of the magazine Respekt through a questionnaire. Following the results of the questionnaire that indicated worsening quality proofreading of ten selected issues from the years 1997, 2007 and 2017 was made to assess whether there have been any changes concerning the level of linguistic competence. This thesis attempts to put uncovered shortcomings both into the context of the era and the editorial work of the analysed media. On the occasion, language editor Petra Švehlová directly from magazine Respekt was approached - she attempted to interpret and evaluate the acquired data. Proofreading that was made did uncover certain misconducts, however, did not confirm the initial hypothesis itself that was supported by the research mentioned...
Marketing communication of FAT PIPE from 2016 to 2017
Vošta, Ondřej ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
Aim of my thesis is to analyze marketing communication of FAT PIPE from 2017 until now. The theoretical part defines marketing, marketing communication and its tools. Practical part is briefly describing the history of FAT PIPE and history of floorball. Using descriptive method, I am examining communication of the brand and tools used. In this part I draw information also from interviews. In the conclusion part of thesis, I evaluate the overall communication of the brand and propose possible improvements.

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