National Repository of Grey Literature 248 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Meander Publishing House and Media Reflection of Edition Blue Elephant
Pecháček, Jan ; Čeňková, Jana (advisor) ; Halada, Jan (referee)
This Master Thesis is about Meander publishing house and media reflection of three choosen titles from edition Blue Elephant. Theoretical part of this thesis introduces the development of publishing houses after the fall of communism in 1989, the development of the literature for children and youth, phenomenon of bilderbuch and the change of reading habits and reader's environment. The analytical part introduces the Meander publishing house and its edition Blue Elephant. Key artist for this edition is Petr Nikl, who is Meander's court artist as well. The analysis of media was performed on titles Záhádky by Petr Nikl, Jělěňovití by Petr Nikl and The Little's Man Great Journey by Lenka Uhlířová and Jiří Stach. The analysed media are literary and cultural magazines, newspapers and digital media.
Profile of Paseka publishing house and its media image (1990-2018)
Šimková, Karolína ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The diploma thesis entitled Profile of the Paseka publishing house and its media image (1990-2018) aims to capture the image of the Paseka publishing house, which was founded by Ladislav Horáček more than thirty years ago and which has its firm place on the Czech book market. The first part of the thesis aims to acquaint the reader with the basic concepts and introduce him to the circumstances of the Paseka publishing house. Furthermore, this section describes the initial years of the publishing house, as well as projects and personalities that are inextricably linked with Paseka. The second part focuses mainly on the editorial policy of Paseky, which developed together with those who had just worked as the director of the publishing house. The third part of the work is focused on the current Paseka. Part of this chapter is acquaintance with the current editorial policy, important authors, publications and collaborators, but also with how the publishing house communicates with its readers. Finally, the final, practical part presents a quantitative analysis of selected media, which reported on Paseka in the period after the death of its founder Ladislav Horáček, ie between August 2015 and the end of 2019.
Media response of the company Knižní klub (1992-2018)
Ročková, Anna ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The diploma theses named The media response of the company Knižní klub (1992-2018) examines how had the Czech media refered about the publishing house Knižní klub. In the first part of this theses can be found the description of the development of the book market and also of the publishing market throughout the years, starting with the progress of the book printing followed by the description of the historical phases that had impact on the book market. The second part of the diploma theses is dealing with the company Knižní klub and everything related to that. The following chapter describes all the companies that had ever owned the company Knižní klub during the time it has been active on the Czech market. The analysis itself is divided into two big chapters accoring to the time periods. The first chapter analyses chosen printed media that had been active during the years from 1992 to 2013. The second chapter is examining the medialization of the company Knižní klub within the years 2014 to 2019 and for the analysis of the medialization had been used not only printed media but also online media as their influence grew with time. A quantitative analysis has been used to get the results of the analysis in this second chapter.
Local Brand Communication during Third Republic - Case Study of Rudolf Poborsky's Distillery
Rieger, Matyáš ; Klimeš, David (advisor) ; Halada, Jan (referee)
Private local brand promotion during "Third republic" period: Rudolf Poborsky's distillery Summary This thesis targets to explore how the uprising communist power impacted corporate communication. Although communists declared allowance of small business existence, they have destroyed it later. Communication investigation reveals hot topics of the era and - in this small local scale - entrepreneurs' approach. The case study of a family distillery delivers the story in a very human way and shows owners' personal journeys rather than deep analysis of the current political situation as such. The thesis aims to show how owner's attitude contributes to the communication with customers and in what situation these small businesses found themselves during Third republic. In this particular case; I aimed to generalize thesis' conclusions by demonstrating other businesses in the same field. I've performed the research using mainly own family's private archive, which contains a comprehensive collection of both company and private communication documents. I've used the books "Proměny české společnosti 1948-1960" by Karel Kaplan to support those historical parts and "Kapitalismus na kolenou" by Jakub Rákosník to explore economic situation of the period. Investigation proved these businessmen managed to embed their...
Fantasy Genre in Czech Publishing Houses
Behenský, Petr ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The thesis refers to Czech publishing houses publishing fantasy, and to the condition of the fantasy genre in the environment of the Czech book market. This situation is examined through the analysis of the production of three publishing houses - Laser, Polaris, and Straky na vrbě. The aim is to discover how the market with fantasy literature developed during the last decade and to compare the success of the individual publishers and their strategies. The theoretical part deals with the role of the Publisher on the book market, mostly through his function as an entrepreneur and simultaneously as a bearer of culture. Next, it examines the current Czech book market. In the next part, the fantasy genre is defined, as well as its origins, development and the history of publishing fantasy in the Czech Republic. After that, the three analysed publishing houses are examined, with the focus on their publishing strategies. The practical part then compares the books published between the years 2009-2019 and their media response in the magazine Pevnost, online fanzine FantasyPlanet, online book database Databáze knih and the regular sales rankings of the Association of Czech Booksellers and Publishers (Svaz českých knihkupců a nakladatelů). First, each medium and the form of its response (review, user rating,...
Pasparta - publishing company with aim to inform about autism spectrum disorders
Ullsperger, Adam ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
This bachelor thesis has aim to introduce Nakladatelství Pasparta publishing house, which orients its creative power on improving the public's knowledge about Autism Spectrum Disorders. The first chapter defines the term publishing house and describes a brief history of publishing business in Czech lands. The second chapter contains detailed information on its founding, its characteristics and contains a chronological overview of its creation, divided into four categories: Fiction, For Children, Specialised literature about autism and Psychology. This review ends in June 2019, but also includes unpublished literature and a brief introduction to future plans of Pasparta. This part is also about Pasparta's social enterprise for employing autistic persons. The third chapter describes how the whole cooperation works in practice and legal terms. It also contains a description of the publishing author's team and comes up with motivational issue of this whole project. The last part is about awards that Pasparta have won throughout its existence.
The role of proofreading in modern media
Platil, Daniel ; Slanec, Jaroslav (advisor) ; Halada, Jan (referee)
Bachelor's thesis "Proofreading and its role in today's media on the example of the magazine Respekt" consists of two parts. The first theoretical section mainly focuses on the definition of key concepts, proofreading work, conventions, and rules concerning interventions into the texts. It also attempts to put the change of the profession into the historical context, which is mainly related to the rapid technical development of the polygraphic industry. The practical section subsequently analytically verified readers' satisfaction with the level of linguistic competence of the magazine Respekt through a questionnaire. Following the results of the questionnaire that indicated worsening quality proofreading of ten selected issues from the years 1997, 2007 and 2017 was made to assess whether there have been any changes concerning the level of linguistic competence. This thesis attempts to put uncovered shortcomings both into the context of the era and the editorial work of the analysed media. On the occasion, language editor Petra Švehlová directly from magazine Respekt was approached - she attempted to interpret and evaluate the acquired data. Proofreading that was made did uncover certain misconducts, however, did not confirm the initial hypothesis itself that was supported by the research mentioned...
Marketing communication of FAT PIPE from 2016 to 2017
Vošta, Ondřej ; Halada, Jan (advisor) ; Koudelková, Petra (referee)
Aim of my thesis is to analyze marketing communication of FAT PIPE from 2017 until now. The theoretical part defines marketing, marketing communication and its tools. Practical part is briefly describing the history of FAT PIPE and history of floorball. Using descriptive method, I am examining communication of the brand and tools used. In this part I draw information also from interviews. In the conclusion part of thesis, I evaluate the overall communication of the brand and propose possible improvements.

National Repository of Grey Literature : 248 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.