National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Image of the Mattoni brand
Hašková, Denisa ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of the thesis is to analyze the image of the Mattoni brand on the Czech market. The thesis is divided to the three parts. The first chapter provides the theoretical background, which characterizes the brand, the image of the brand and the communication. The second part of the thesis mentions the company Karlovarské minerální vody and its subsidiary brands. The brand Mattoni is described in detail. This part mentions the product portfolio, the enangement and the ways of communication. The last chapter consists of the research and the SWOT analysis of the Mattoni brand. The conclusion of the thesis provides the evaluation of the results and the future recommendations.
The current position of LCA in the air market
Hašková, Denisa ; Vaško, Martin (advisor) ; Voříšková, Barbora (referee)
The aim of the thesis is to analyze the current position of LCA in the global aviation market with a focus on low-fares in the Europe.The thesis defines traffic, especially air transport and low-cost carriers. The current position is shown for example by their share in the air market from a global perspective and also from the perspective of the European region.

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