Národní úložiště šedé literatury Nalezeno 1 záznamů.  Hledání trvalo 0.01 vteřin. 
Brand Identity in Design of Industrial Product
Ondra, Martin ; Jelenčík, Branislav (oponent) ; Grall, Günther (oponent) ; Rajlich, Jan (vedoucí práce)
This thesis is concerned with study of the brand identity elements in the product. Current state of knowledge leads to findings about the brand identity, shape grammars and methods for exploring the similarities in the product. Works are focusing on capturing the brand identity and the development of a shape grammar tool that would help the designer in his creative process, but the literature lacks in study of the actual designing process. An actual brand identity is studied in terms of logo, colour and shape to a creation of a shape grammar. After the analysis a shape grammar based hypothesis of how the brand identity is transferred throughout the innovation process is formulated.

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