National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Philly Joes Jones as a leader on records between the years 1958 - 1968
Dundrová, Lenka ; SOUKUP, Luboš (advisor) ; HONZÁK, Jaromír (referee)
The topic of the thesis is about a personal life and musical career of a great drummer Philly Joe Jones, who has become a crucial person of the jazz era. The goal of this thesis is to understand his drumming language and to find out how successful he was as a band leader. First part of the thesis describes his personal life and music development. At the second part of thesis we can find the list of recordings that he made as a leader between the years 1958 – 1968. There are also listed particular transcriptions of his drum solos, which were analysed. As a result of the thesis is that the recordings of him as a leader are not significant, but his drumming language is unique. Rudimental drumming and licks of Philly Joe Jones and licks are still alive nowadays.
Using of Marketing research - Mystery shopping
Dundrová, Lenka ; Průšová, Petra (advisor) ; Buriánek, Jiří (referee)
Bakalářská práce se zabývá metodou marketingového výzkumu zvanou Mystery shopping. V práci najdete popis samotné metody, historii Mystery shopping a proč využít této metody. Je zde také napsáno, kde a kdo jej využívá a jaké jsou techniky Mystery shoppingu. Na konci teoretické částí jsou popsány jednotlivé fáze výzkumu. Praktická část práce se zabývá analýzou dat z mystery callingu, které jsou na základě pochybnosti o jejich kvalitě, podrobeny kritické analýze. V závislosti na zjištěných výsledcích jsou dána doporučení, jak se chybám tohoto typu vyhýbat. ABSTRACT: This thesis is about a marketing research method known as Mystery shopping. In this paper you will find a description of the method, a history of Mystery shopping and the reasons why you should use this method. There is also written where it is used and by whom, and what the mystery shopping techniques are. At the end of the theoretical part we describe particular steps of the research. The empirical part of the thesis deals with the analysis of the data from our mystery calling. Since there were doubts about its bad quality, we subjected the data to critical analysis. Based on the gained results, we give recommendations on how to avoid this type of mistakes. Klíčová slova: Mystery shopping, Mystery calling, Mystery shopper, Fiktivní...

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