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The implementation of Search Engine Optimization methods and keyword analysis in articles with scientific and technical content
 Chudáčik, Ondrej ; Žouželková Bartošová, Marie (oponent) ; Jašková, Jana (vedoucí práce)
The semestral work is focused on the implementation of the method of a Search engine optimization into website. It is summarized what Google is looking for in its ideal page one of search engine result page listing and what should be done to achieve the best rank. It addresses possibilities and required skills needed for success in the world of internet. In a search environment with constantly evolving algorithms, it is important for webmasters to stay current and relevant. Autor describes numbers of goals in optimization on-page elements and off-page elements. All goals should be resolved by the correct implementation. The work deals with all of the basic website´s functions, their parameters and defines the possibility of earnings from advertisement. It emphasizes the responsibility and necessity to observe special rules of effective optimization strategy.
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The implementation of Search Engine Optimization methods and keyword analysis in articles with scientific and technical content
 Chudáčik, Ondrej ; Žouželková Bartošová, Marie (oponent) ; Jašková, Jana (vedoucí práce)
The semestral work is focused on the implementation of the method of a Search engine optimization into website. It is summarized what Google is looking for in its ideal page one of search engine result page listing and what should be done to achieve the best rank. It addresses possibilities and required skills needed for success in the world of internet. In a search environment with constantly evolving algorithms, it is important for webmasters to stay current and relevant. Autor describes numbers of goals in optimization on-page elements and off-page elements. All goals should be resolved by the correct implementation. The work deals with all of the basic website´s functions, their parameters and defines the possibility of earnings from advertisement. It emphasizes the responsibility and necessity to observe special rules of effective optimization strategy.
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