National Repository of Grey Literature 20 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
The media image of the Czech team at the World Para Ice Hockey Championships in Ostrava 2019
Borková, Iveta ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
The thesis focuses on the research event, the World Para Ice Hockey Championships, which took place in 2019 in Ostrava, and on its media representation in online news media (Aktuálně.cz,, Dení and, in live broadcasts of ČT sport and in the TV reportage Machři from the 168 hodin TV programme. The basic theoretical concept of the thesis is the media representation of reality and the semiotic perception of the construction of reality on the general level and on the level of sport discourse and the discourse of sport of athlethes with disabilities. The thesis also briefly discusses the context of sport of athlethes with disabilities and para ice hockey in the Czech Republic. The qualitative research method is a semiotic analysis based primarily on the semiotics of Roland Barthes. The main research question asks what was the media image of the Czech para ice hockey team during the aforementioned event, and is answered through subsidiary research questions that focus on the media image of spectator attendance, on narrativisation and narratives, that the media told in relation to the championship, on modern myths, on the semiotic construction of stereotypes, their reinforcement, breaking down or creation, and on the difference in these media constructions between written and...
Comparison of the hockey reporter's routine in the broadcasting of Czech professional hockey league in seasons 1993/94 and 2018/19
Holubová, Jitka ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
This bachelor thesis will be analysing the routine of hockey sports reporters from Czech television (Česká televize) in the broadcasting of the Czech professional hockey league in seasons 1993/94 and 2018/19. The theoretical part focuses on the history of sports broadcasting and hockey broadcasting on Czechoslovak and Czech television screens. Additionally, another focus of the theoretical part is the work and practice of sports reporters. The practical part analyses three hockey games selected from different seasons of the Czech professional hockey league using semiotic analysis and in-depth semi-structured interviews. The work aims to capture the change in the practice of reporters at hockey games in the selected time period and recognize the change in the process of preparation for their work in the broadcasting of hockey games.
Media Image of the Men's and Women's MMA in the Czech Republic
Rýcová, Kristína ; Turková, Kateřina (advisor) ; Chladová, Marta (referee)
The diploma thesis presents a media image of one of the fastest growing sports in the world. Mixed Martial Arts, abbreviation MMA, has a history in the Czech Republic since the 1990s. The media portrayal of male and female Mixed Martial Arts represents one of the aspects that are not fully covered in the Czech Republic. With the help of qualitative and quantitative content analysis, articles from the four most read Czech printed periodicals are explored - Blesk, Mladá Fronta DNES, Právo and Sport and four Czech news websites -,, and A total of 1331 articles are analyzed in the research. The main goal of the work was to map the media image of this sport and to point out possible differences in referring to female and male athletes. The results of the research showed that although the female MMA received significantly less media attention, there was no downplay on the abilities of the female athletes. The secondary goal of the work was to discover and analyze possible stereotypes that are associated with Mixed Martial Arts. Out of a total of 1331 articles, stereotypes were traced only in 34 cases. The analysis traced a stereotype associated with the characteristics and visage of female athletes and a stereotype called Bad Guys, which portrayed MMA as a brutal sport.
The Transformation of the Sports Journalist's Job and the Operation of the Sports Newsrooms. The case of the World Ice Hockey Championships
Borovský, Jakub ; Chladová, Marta (advisor) ; Macková, Veronika (referee)
This diploma thesis deals with the transformation of the sports journalists work during the World Hockey Championships over last thirty years. The aim of this thesis is to summarise the changes that journalists have adapted to and describe the greatest effect of them. The theoretical part contains the definitions of basic concepts and classifies the influences which, according to the reference literature, significantly affected the journalists' work. These includes mainly digitization, convergence, the inception of the Internet and social networks. The methodological part includes the qualitative and phenomenological research, which is the analytical part based on. The analytical part presents experiences which are gained from the interviews with the sports journalists. The research confirmed the assumptions designed in the theoretical part. Some of them are found to be significant while the others are considered as commonplace.
Media Coverage of Rytiri Kladno Ice Hockey Club During Two Extraliga Qualifications
Keimar, Jaroslav ; Chladová, Marta (advisor) ; Macková, Veronika (referee)
The aim of this diploma thesis is to analyze the media coverage of Rytiri Kladno ice hockey club during two extraleague qualifications. The qualitative research is based on concepts of framing and news values. The sample contains four online news websites in two seasons. Three of these websites are parts of large media houses, one of them is focused solely on ice hockey. The aim of this thesis is to describe, how media outputs related to Rytiri Kladno were framed. The frames are described in analytical part, that is concluded with summarization of its findings. Conclusion summarizes the framing analysis results and compares the findings with current academic knowledge of framing and sports journalism in general.
The coronavirus crisis in daily newspaper deník Sport
Rossmann, Kryštof ; Vlasák, Zbyněk (advisor) ; Chladová, Marta (referee)
At the beginning of the year 2020, there was an outbreak of an unknown disease. A new type of coronavirus started to spread across the world and it quickly changed human culture and the life of the entire mankind. In most countries, authorities had to make restrictions to reduce personal contact beetween citiziens and to improve conditions to prevent the spread of the virus among population. For example, theatres, cinemas, restaurants and specialized stores were closed, amateur and professional sport was banned. In the Czech Republic, a resolution was adopted barring all sport organizations from playing and even training in March 2020. An interesting question arose: how would cultural and sports newspapers handle the situation? The media found a way of informing about sports even when no events took place at all. SARS-CoV-2 changed the style of presented content and transformed the entire journalist agenda setting. The bachelor work The coronavirus crises in daily newspaper deník Sport focuses on the first wave of the coronavirus outbreak in the Czech Republic and deník Sport, because it is the only daily sports newspaper in the country. The following pages will address the period from the 1st of January to the 23rd of August. The final of the UEFA Champions League was held on that day and the postponed...
The comparison of the two biggest football transfers from the Czech league in Deník sport and MF Dnes
Tůma, Vojtěch ; Trunečka, Ondřej (advisor) ; Chladová, Marta (referee)
"The comparison of the two biggest football transfers from the Czech league in Deník Sport and MF Dnes" deals with the departures of Tomáš Rosický from Sparta Prague to Borussia Dortmund in 2001 and Tomáš Souček from Slavia Prague to West of the sports world, and describes the circumstances of the departures of Rosický and Souček
Rise of MMA in Czech republic according to journalists
Liška, Lukáš Josef ; Trunečka, Ondřej (advisor) ; Chladová, Marta (referee)
The Bachelors thesis Rise of MMA in the Czech Republic according to journalists explores the way Czech journalists feel about the popularity rise of MMA in Czech media and among the general public. The main method of research are half-structured in-depth interviews with journalists, who cover or used to cover MMA in media. These interviews focus on the process of selecting the news and new topics in media, where addressed journalists work or used to work. The main topics of interviews are the main reasons for the sudden rise of the popularity of MMA, the current ranking of MMA among mainstream sports, and prediction of its possible future. Thus interviews reflect the theoretical part and follow it up. Since the interviews are half-structured, apart from main topics they follow specific and unique topics based on the way the interview was going and specifics of media, where every answerer works.
How selected online media report about death of czech athletes?
Řehák, Matěj ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
Czech football players František Rajtoral, David Bystroň, Pavel Pergl and hockey player Adam Svoboda have all lost their lives in time period between years 2017 a 2019. All of the mentioned deaths were caused by suicide. Death and suicide discourses are both very sensitive topics in media, although they are quite common. There are not even much handbooks or manuals how to cover these incidents properly. Ethical and moral codex plays a much bigger role here because of sensitive perception of death and suicide in society. Media still try to be more popular than their rivals, thus they turn to tabloidization even in reports about deaths of athletes. These incidents meet usual news values as negativity, surprise and relationship to elite people, so they are usually very popular. Responsible journalism and cautiousness are necessary in these cases, otherwise there is a risk of misinterpretation of reality between media consumers and also have negative impact on people suffering from suicidal tendencies. Research of this essay focuses on analyzing the articles about mentioned sportsmen, which should reveal problematic aspects of professional news reporting about these kinds of events.
Immediate half time and after game live interviews in football, their difficulties and specificity
Jonáš, Jakub ; Trunečka, Ondřej (advisor) ; Chladová, Marta (referee)
The thesis deals with the live half-time and post-game interviews immediately after the end of the match. The first chapter represents sport's interaction with the media, brings closer current trends in sports journalism with a particular regards towards a commercionalisation of athletes. The second chapter focuses on half-time and post-game interviews. It introduces a specific type of interviews, offers theoretical perspectives on the organisation of interviews from preparition and condictions that are part of a pursuit of a profession in a football enviroment. In the following chapters, the work, based on questioning, brings the opinions and thoughts of the concerned sides with particular emphasis on the position of reporter, football player and press agent. The aim of the work is primarily to reveal the differences and specifics of half-time and post-match interviews in football to their general understanding. It primarily observes the working conditions, organisation and communication of interested people, as well as the environment in which the interviews take place.

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2 Chládová, Martina
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