National Repository of Grey Literature 54 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Electronic surveillance of current marketing and consumption and its used strategies
Zamastilová, Lucie ; Slavíček, Daniel (advisor) ; Charvát, Martin (referee)
In my dissertation I will deal with the issue of surveillance, which is applied in the area of marketing, consumption and in connection with that in advertising. I will concentrate mainly on the current age and therefore on the electronic surveillance, so the history of the surveillance studies will not be dealt with in this thesis in more detail. The first part of the thesis will be theoretical focusing on the main theses and theories of the current surveillance authors, especially the issues of electronic surveillance. The next part of this thesis will focus on surveillance and surveillance techniques in marketing and consumption. In this part I will also build on the theories of contemporary authors discussing the surveillance topic in the commercial sphere, but I will try to complement the theoretical introduction of the issue with the specific functioning of this phenomenon in practice. The main aim of this thesis will mainly be an overview and comprehensive illumination of surveillance and control issues focusing on the field of marketing and consumption and also mapping its operation in practice. In this part, I will focus on the issue of electronic surveillance in terms of marketing strategies focusing on the application of surveillance on the Internet and particulary on social networks. I...
The concept of the contemporary author in case of J. K. Rowling
Buchnerová, Jana ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The concept of the contemporary author in case of J. K. Rowling The diploma thesis deals with the contemporary concept of the author which is examined on the specific case of Joanne Kathleen Rowling. The theoretical part of the thesis focuses on the biography of the author and the previous philosophical theories concerning the concept of the author and his/her role in the identity of the literary work. The main authors of the theories are Roland Barthes, Michel Foucault, and Umberto Eco, whose concept is crucial for this thesis. The research part presents specific styles of writing which are characteristic for authors and applies this theory to the analysis of two literary works of J. K. Rowling. The conclusion of the thesis is the summary of the research and an attempt to define the concept of the contemporary author. Key words The author, authorship, literary work, pseudonym, the concept of the author, style of writing, J. K. Rowling, Robert Galbraith, Roland Barthes, Michel Foucault, Umberto Eco
A Child as an Active Internet User and the Sphere of Parental Surveillance
Bláhová, Barbora ; Slavíček, Daniel (advisor) ; Charvát, Martin (referee)
My diploma thesis deals with the phenomenon of the internet and parents' supervision, particularly how parents supervise their children who are the active users of the Internet. This paper is divided into a theoretical and practical part. The theoretical part is further divided into two sections - one that looks at supervision and mediating strategies and other one that analyses the internet. Both those theoretical chapters explore their subjects with relation to children as the agents. The practical part of my dissertation is a qualitative research in form of interviews, which helps to understand the phenomenon from the parents' position.
The Theme of Escape, Nomadism and Teritorialization in the Work of Gilles Deleuze and Michel Maffesoli
Bílková, Barbora ; Charvát, Martin (advisor) ; Marcelli, Miroslav (referee)
The thesis deals with the study of issues of escape, nomadism and territorialisation with regard to postmodern society. These concepts are explored on the basis of works by two French postmodern authors: Giles Deleuze and Michel Maffesoli. However, the analysis of seemingly similar ways of telling about these topics is to prove their considerable difference with respect to their understanding of life, world and society. In the theoretical part, the research focuses on Deleuz's concepts of becoming, multiplicity and division of space into smooth and grooved and Maffesoli's concepts of postmodern society associated with neotribalism, its desire to wander and dynamic rooting. The analytical part of the thesis is based on these concepts to interpret the documentary cycle "Kmeny", which relates to the topic of urban subculture within the Czech Republic.
Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
Body, Surveillance and Ethics
Charvát, Martin ; Pinc, Zdeněk (advisor) ; Marcelli, Miroslav (referee) ; Strobachová, Ingrid (referee)
Body, Surveillance and Ethics PhD Thesis Mgr. Martin Charvát, Ph.D. Abstract The aim of my dissertation thesis is to analyze the dispositions of non-normative ethics as presented in works of M. Foucault, G. Deleuze and J. Derrida. My hypothesis is that non- normative ethics must be conceived as an interpretation and thematization of the meaning of the relationship between body, surveillance, event and experiment. What brings together Foucault, Deleuze and Derrida is the critique of externally constituted moral codes that are always creating a historically-economically-polico-socially determined subject, or certain norms of conduction and behaviour that are considered to be "good" or "right". However, the above-mentioned authors have based their conceptions on the belief that the human life should be characterized by freedom, or the potential of articulation of an individual (or his behaviour/action), regardless of external moral determinations. Foucault, Deleuze and Derrida distinguish the possibility of a constant crossing of given institutional and socially grounded constraints, with the goal of the constant shaping of ones live that would not be restricted by normative and prescriptive rules. The theme of freedom is given into context of the experimental self-formation that takes place at the moment of...
History of sports newsroom in Czechoslovak/Czech Radio
Charvát, Martin ; Groman, Martin (advisor) ; Cebe, Jan (referee)
The thesis deals with the history of the sports editorial office in essence for 95 years of radio broadcasting. Sports broadcasts began to be part of the broadcast just a few years after broadcasting and became an integral part of the broadcast. These broadcasts were first reported by Josef Laufer, later a separate editorial was created. This was significantly influenced by the Communist regime until 1990, although it had no direct influence on the broadcast itself. For their versatility, the sports editors were also engaged in significant non- sporting events as well as participating significantly in the broadcasting of the 1968 August events. After the Revolution, the editorial staff had to be redesigned and coped with the emergence of new media that took its exclusivity on the radio sporting results. Nowadays, sports editors face severe competition in the online world and internet communications, but at the same time they must also create content for these new media.
Interpretations and overinterpretations of Alice in Wonderland
Blahoňovská, Šárka ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The subject of this thesis are interpretations and overinterpretatios of Lewis Carroll's work Alice's Adventures in Wonderland and Through the Looking-Glass, and What Alice Found There. That includes interpretations based on autor's life and the historical period which he lived in, psychoanalytic, feministic and psychedelic interpretations and those which perceive Alice's story as a game. In this thesis there are also mentioned adaptations based on motives of both novels. We use a theory of interpretation of Umberto Eco to distinguish between these interpretations. This theory is used in our own analysis in which we focus on crucial aspects. That means the behaviour of the main character and vice versa, identity of Alice, context, genre and the model reader of the naration. We also focus on these aspects in the selected interpretations. The emphasis is put on the proces of dialectics between the text and its reader which these interpretations and overinterpretations come from. We also try to see it from the point of view of the aproach to the text. That is why this case study reveals a problem of remake and adaptation.

National Repository of Grey Literature : 54 records found   1 - 10nextend  jump to record:
See also: similar author names
12 CHARVÁT, Martin
5 Charvát, Michal
2 Charvát, Miloš
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