National Repository of Grey Literature 369 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Argentinian Gastronomy in Relation to Supply and Demand in Prague
Štajnerová, Karolína ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The main focus of this bachelor´s thesis is to analyse the Argentinian gastronomy supply and demand in Prague, and to evaluate their mutual relationship. The theoretical part deals with basic terms and their definitions that provide a background for the practical part. The first chapter explains the importance of tourism, food-beverage services and gastronomy. The second chapter is devoted to the Argentinian gastronomy itself, its typical ingredients, traditional dishes and eating habits as well. The practical part of the thesis contains 3 chapters and it consists in analysing the "supply and demand" and in listing the final results from both analysis. Within the analysis of supply, the mystery shopping was made in 4 different Argentinian restaurants. Based on the results of the mystery shopping, the restaurants were compared. The demand for Argentinian gastronomy in Prague was analysed by own survey .The final chapter of the thesis sums-up the previously mentioned findings and it outlines recommendations and suggestions for particular restaurants.
Tourism and public administration
Demčíkova, Veronika ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This bachelors theses focuses on the tourism and its public administration. Main objectives are to assess the influence of European union and its impact on the activities within the public administration of tourism in Czech Republic and on its current communication. Hypothesis is that the current tourism policy of Czech Republic is to a great extent regulated and thereby, its communication will not correspond with todays needs. In the first chapter are defined the key terms and explained the tourism policy as tool of public administration of this sector. The second chapter focuses on the public administration of tourism at the European and national level and the last one is dedicated to communication of tourism products of Czech Republic and communication tools used in the promotion.
Vietnam as a tourist destination in the international tourism market
Pham Huynh, Thien Trang ; Abrhám, Josef (advisor) ; Hasík, Gabriel (referee)
The diploma thesis deals with Vietnam's position in the international tourism market. The main aim of the thesis is to better understand Vietnam's tourism interdependence, the development of the economy, which will be evaluated on the basis of key indicators analysis and analyze the position of the country in the current tourism market at the same time. This will help us to assess future trends at Vietnam tourist market. The first part deals with the general characteristics of tourism, the basic notions of tourism and economy. In the second part are mentioned basic information about the country and the economic analysis of the state are mentioned in the second part . The last chapter is dedicated to tourism in Vietnam, its position in this market and an estimation of future developments. All outcomes of this thesis are summarized in the SWOT analysis.
The impact of the migration crisis on international tourism
Tomšů, Gabriela ; Abrhám, Josef (advisor) ; Trávová, Veronika (referee)
This diploma thesis deals with two current phenomena, migration and terrorism. The aim of the thesis is to evaluate tourism in the territory of the European Union in the last two years when faces the migration crisis in comparison with the previous years. The tourism development of selected member states is analyzed by incoming, outbound and domestic tourism statistics, as well as its participation in GDP and total employment in the countries. The theoretical part defines the key concepts of migration, terrorism and international tourism. The practical part identifies the impacts of the current migration crisis and the new trends that are now emerging. The thesis also contains recommendations to destinations on how to approach the crisis and prediction of future development.
Alternative forms and new trends in tourism (focusing on volunteer tourism)
Kubátová, Michaela ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
This diploma thesis deals with new trend a new forms of tourism, with focus on volunteer tourism. The aim of the thesis is summarize development of this form of tourism, mapping of opportunities for engaging in volunteer tourism and, above all, analyzing the participants and potencial participants of this form of travel. The theoretical part deals with the description of new trends and new forms of tourism and subsequently with the definition of volunteering. The practical part of the thesis describes the possibilities of engaging in volunteer tourism and analyzes the participant and the potential participant of this form of tourism.
Operations and services of Václav Havel Airport
Loncká, Veronika ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
Operations and services of Václav Havel Airpot: The Master´s thesis derals with operations and services of the largest and busiest airport in the Czech Republic, situated in its capital city. The main goals of the thesis are a detailed description of the services the airport offers to travellers and an evaluation of the airport´s operations with regards to its 2016 record season. The theoretical section of the thesis deals with the airport´s history, its premises and its range of operations and services. The analytical section aims to map which of tis services are most widely used with regards to travellerś gender and age.
Framce: economy and position in the international tourism market
Baťhová, Barbora ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The diploma thesis deals with the economy of France and the position of this country on the international tourism market. The aim of the thesis is to analyze the macroeconomic indicators of the economy and to evaluate the position of France within the international tourism market, together with the assessment of the competitiveness of the country in both areas. Firsty, the thesis carries out macroeconomic analysis of the French economy and then assesses the economic development of the country and its competitiveness. Afterwards, the work focuses on the tourism of France, its characteristics, major regions, attractiveness and latest statistics together with the assessment of competitiveness and position on the international tourism market. Finally, it describes problem areas and current tourism strategy of the country and mentions possible future development.
Israel: position on the international tourism market
Hanzlová, Kateřina ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The aim of this diploma thesis is to give an overview of the position of Israel in the international tourism market. In the introductory part, the thesis deals mainly with the theoretical definition of tourism and focuses mainly on the indicators that can assess the potential for tourism development. The second chapter summarizes the basic data on Israel, including the religion, which is absolutely crucial here. In addition to that, this chapter sums up the basic macroeconomic indicators that can describe the Israeli economy. The last chapter lists the specific prerequisites for the development of tourism in Israel, including not only cultural and natural monuments but also transport, accommodation and catering services offered by Israel to its visitors.
Tourism Competitiveness Measurement in the European Union
Salátová, Monika ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
Stimulating the competitiveness of tourism in the European Union is one of the priorities of the current policy framework. The European Union is aware of the importance of tourism in the economy and of the challenges posed by other regions. The thesis first explains the concept of tourism competitiveness, including the possibilities of its measuring. The thesis then describes the European Union's tourism policy, lists the programs and funds used by the European Union to support tourism and captures the current situation of tourism in the European Union. A system for measuring the tourism competitiveness in the European Union is created on the basis of the knowledge from the theoretical part and on the conducted survey. This system is then applied to the Czech Republic.
Switzerland: economy and position in the international tourism market
Liptáková, Denisa ; Kvítková, Zuzana (advisor) ; Abrhám, Josef (referee)
The thesis is focused on the economic situation of Switzerland and its position in the international tourism market. The aim of the thesis is to evaluate the position of Switzerland in the international tourism market. The first chapter of the thesis contains the basic terms and definitions in the area of international tourism. The second chapter deals with general information about Switzerland and the analysis of current economic situation, as well as the competitiveness in the global economy. Third chapter is focused on Swiss tourism, especially its factors of development, its position in Swiss economy, and its competitiveness. The last chapter contains the evaluation of position of Switzerland in the international tourism market and also the comparison of this position with the main competitor.

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